County profile · Kentucky
Oldham County, KY market data
Population, household spending and competition for 56 business types in Oldham County, each scored against other counties.
- Population, 2025
- 70,986
- +4.9% since 2020
- Households
- 23,025
- Median household income
- $122,497
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $393,100
- Jobs located here
- 17,264
- Highest market score
- 94
- Grocery and convenience stores, #15 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Oldham County by name and distance, and the households and spending within reach. Or open the report at the center of Oldham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 70,986 people live in Oldham County, in 23,025 households. Between 2020 and 2025, the population of Oldham County grew 4.9%, faster than the U.S. (+3.1%). The median household income in Oldham County is $122,497 a year, 52% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Oldham County spend the most on vehicle insurance (an index of 154, where 100 is the U.S. average) and the least on medical and dental services (111, still above the U.S.).
The highest Groundwork market scores in Oldham County are for grocery and convenience stores (94), grocery stores (94) and clothing and shoe stores (93). Oldham County ranks #15 of 2,402 scored counties for grocery and convenience stores.
Oldham County is part of the Louisville/Jefferson County metro area. For its number of households, Oldham County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.7 times the U.S. rate) and the fewest for clothing and shoe stores (65% below the U.S. rate).
All 56 business types in Oldham County
Highest Groundwork market score first. Each score compares Oldham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 94 | #15 of 2,402 | 25 | 10.9 | $6.5M | 193 | 5 |
| Grocery stores | 94 | #20 of 2,070 | 7 | 3.0 | $23.3M | 251 | 4 |
| Clothing and shoe stores | 93 | #11 of 2,087 | 13 | 5.6 | $4.4M | 344 | 4 |
| Clothing, shoes and laundry | 92 | #13 of 2,210 | 24 | 10.4 | $2.4M | 269 | 4 |
| Gas stations | 92 | #14 of 2,358 | 18 | 7.8 | $4.6M | 191 | 14 |
| Convenience stores | 92 | #18 of 2,261 | 11 | 4.8 | $14.9M | 189 | Under 3 |
| Collision repair and body shops | 91 | #11 of 1,327 | 5 | 2.2 | $5.5M | 177 | 3 |
| Nail salons | 90 | #3 of 1,328 | 6 | 2.6 | $4.4M | 266 | Under 3 |
| Bakeries and dessert shops | 88 | #26 of 1,889 | 11 | 4.8 | $10.5M | 253 | 9 |
| Sit-down restaurants | 88 | #36 of 2,405 | 79 | 34.3 | $1.5M | 220 | 30 |
| Restaurants and cafes | 87 | #41 of 2,405 | 151 | 65.6 | $763K | 206 | 78 |
| Pizza | 86 | #27 of 2,090 | 14 | 6.1 | $8.2M | 162 | 36 |
| Spas and skin care | 86 | #28 of 1,769 | 15 | 6.5 | $1.8M | 203 | Under 3 |
| Coffee shops and cafes | 86 | #46 of 2,063 | 16 | 6.9 | $7.2M | 194 | 9 |
| Auto repair and car care | 85 | #53 of 2,401 | 69 | 30.0 | $396K | 148 | 25 |
| Barbershops | 83 | #51 of 1,356 | 9 | 3.9 | $3M | 157 | Under 3 |
| Fast food and sandwich shops | 83 | #88 of 2,222 | 26 | 11.3 | $4.4M | 145 | 36 |
| Child care and preschools | 82 | #61 of 1,611 | 10 | 4.3 | $1.7M | 170 | 12 |
| Auto repair shops | 81 | #99 of 2,378 | 38 | 16.5 | $720K | 162 | 21 |
| Mortgage brokers and lenders | 79 | #36 of 887 | 5 | 2.2 | Index only | 220 | 3 |
| Car washes and detailing | 77 | #101 of 1,451 | 10 | 4.3 | $2.7M | 109 | 3 |
| Gyms | 76 | #116 of 1,792 | 10 | 4.3 | $2.7M | 208 | 8 |
| Salons, barbers and spas | 76 | #135 of 2,385 | 64 | 27.8 | $416K | 196 | 20 |
| Property management | 75 | #88 of 910 | 6 | 2.6 | Index only | 129 | 6 |
| Optometrists and eye care | 74 | #138 of 1,302 | 8 | 3.5 | $4.1M | 131 | 4 |
| Hair salons | 74 | #167 of 2,339 | 34 | 14.8 | $784K | 182 | 16 |
| House cleaning | 73 | #82 of 847 | 6 | 2.6 | $7.3M | 114 | 12 |
| Chiropractors | 73 | #170 of 1,490 | 10 | 4.3 | $3.3M | 137 | 7 |
| Gyms, studios and classes | 71 | #235 of 2,088 | 33 | 14.3 | $821K | 124 | 12 |
| Martial arts and dance studios | 70 | #172 of 1,334 | 14 | 6.1 | $1.9M | 96 | 4 |
| Insurance agencies | 70 | #465 of 2,272 | 31 | 13.5 | $2.2M | 178 | 28 |
| Roofing and gutters | 68 | #187 of 1,177 | 9 | 3.9 | $9.5M | 112 | 6 |
| Pet businesses | 67 | #385 of 2,200 | 29 | 12.6 | $971K | 111 | 20 |
| Electricians | 63 | #293 of 1,160 | 8 | 3.5 | $10.7M | 89 | 19 |
| HVAC and plumbing | 63 | #401 of 1,707 | 19 | 8.3 | $4.5M | 95 | 24 |
| Pet grooming and boarding | 63 | #402 of 1,461 | 11 | 4.8 | $2.6M | 101 | 8 |
| Veterinarians | 63 | #426 of 1,485 | 10 | 4.3 | $2.8M | 103 | 12 |
| Home repair trades | 61 | #544 of 2,057 | 36 | 15.6 | $2.4M | 98 | 49 |
| Real estate agents and brokers | 60 | #556 of 2,176 | 41 | 17.8 | Index only | 192 | 50 |
| Real estate | 60 | #570 of 2,229 | 53 | 23.0 | Index only | 187 | 64 |
| Primary care and pediatrics | 58 | #591 of 1,656 | 18 | 7.8 | $1.8M | 102 | 39 |
| Physical therapy | 53 | #653 of 1,422 | 15 | 6.5 | $2.2M | 91 | 12 |
| Yoga, Pilates and fitness studios | 52 | #363 of 777 | 9 | 3.9 | $3M | 74 | 8 |
| Dentists and orthodontists | 49 | #984 of 1,886 | 31 | 13.5 | $1.1M | 108 | 26 |
| Doctors, dentists and clinics | 44 | #1,502 of 2,394 | 227 | 98.6 | $144K | 95 | 91 |
| Lawn, cleaning and pest control | 42 | #1,185 of 1,771 | 38 | 16.5 | $1.1M | 68 | 67 |
| Landscaping and lawn care | 39 | #1,057 of 1,493 | 30 | 13.0 | $1.5M | 50 | 55 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $761K | 112 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.3 | $18.9M | 121 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $18.9M | 151 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $9.4M | 207 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.3 | $9.1M | 364 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $21.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $27.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $32.8M | Too few | 3 |
Household spending in Oldham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.4M | $1,188 | 124 |
| Gasoline and other fuels | $82.2M | $3,570 | 138 |
| Food away from home | $115.2M | $5,004 | 123 |
| Groceries | $163.4M | $7,098 | 112 |
| Personal care products and services | $26.7M | $1,158 | 115 |
| Child care and other personal services | $17M | $738 | 127 |
| Memberships, classes and admissions | $27.1M | $1,177 | 120 |
| Medical and dental services | $32.8M | $1,424 | 111 |
| Pets | $28.2M | $1,223 | 134 |
| Clothing, shoes and related services | $56.8M | $2,468 | 120 |
| Vehicle insurance | $69.3M | $3,011 | 154 |
| Home repairs, maintenance and insurance | $85.5M | $3,713 | 123 |
| Lawn care, cleaning and other household services | $43.6M | $1,893 | 134 |
| Rent and homeowner costs | $428.5M | $18,611 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oldham County
- Population, 2025 estimate
- 70,986+4.9% since 2020
- Households
- 23,025
- Median age
- 40.1
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.2
- Land area
- 187 sq. mi.
- People per square mile
- 370
- Median household income
- $122,497+23.6% vs. 2015–2019, before inflation
- Average household income
- $162,241
- Median home value
- $393,100
- Jobs located here
- 17,264
- Daytime population
- 52,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oldham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oldham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Henry County, KY15,856 people
- Shelby County, KY49,096 people
- Jefferson County, KY783,022 people
- Trimble County, KY8,550 people
- Spencer County, KY20,193 people
- Bullitt County, KY84,027 people
- Carroll County, KY10,954 people
- Franklin County, KY51,842 people
Questions
How fast is Oldham County, KY growing?
Population estimates put Oldham County at 70,986 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 23,025 households. Against the 2015–2019 survey, median household income rose 23.6%, before inflation.
How much do households in Oldham County, KY spend?
Households in Oldham County spend about $428.5M a year on rent and homeowner costs, $163.4M on groceries and $115.2M on food away from home. Relative to the U.S., household spending in Oldham County runs highest on vehicle insurance (an index of 154, where 100 is the U.S. average) and lowest on medical and dental services (111, still above the U.S.).
Which business types have the highest market scores in Oldham County, KY?
Of the business types scored in Oldham County, grocery and convenience stores (94), grocery stores (94) and clothing and shoe stores (93) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #15 of 2,402 scored counties.
How does Oldham County, KY compare with the U.S.?
Median household income in Oldham County is $122,497, 52% above the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $393,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.7 times the U.S. rate) and lowest for clothing and shoe stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Oldham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oldham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Oldham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oldham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.