Small-town market profile · Kentucky
Frankfort, KY area market data
Population, household spending and competition for 56 business types in the Frankfort area, each scored against other small-town markets.
- Population, 2025
- 77,874
- +3.1% since 2020
- Households
- 32,371
- Median household income
- $68,568
- +22.4% vs. 2015–2019, before inflation
- Median home value
- $219,900
- Jobs located here
- 40,911
- Highest market score
- 88
- House cleaning, #2 of 142 scored small-town markets
A site report maps the competitors on map listings around any address in the Frankfort area by name and distance, and the households and spending within reach. Or open the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 77,874 people live in the Frankfort area, in 32,371 households. Population estimates show the Frankfort area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Frankfort area is $68,568 a year, 15% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Frankfort area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Frankfort area are for house cleaning businesses (88), grocery and convenience stores (88) and grocery stores (87). The Frankfort area ranks #2 of 142 scored small-town markets for house cleaning businesses.
The Frankfort area takes in 2 counties: Franklin County and Anderson County. For its number of households, the Frankfort area has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for spas and skin care studios (60% below the U.S. rate).
All 56 business types in the Frankfort area
Highest Groundwork market score first. Each score compares the Frankfort area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 88 | #2 of 142 | 5 | 1.5 | $9.1M | 142 | 6 |
| Grocery and convenience stores | 88 | #3 of 538 | 39 | 12.0 | $4.9M | 143 | 10 |
| Grocery stores | 87 | #8 of 506 | 8 | 2.5 | $23.7M | 255 | 8 |
| Pest control | 81 | #3 of 85 | 6 | 1.9 | $7.6M | 74 | 3 |
| Convenience stores | 78 | #34 of 529 | 24 | 7.4 | $7.9M | 100 | Under 3 |
| Landscaping and lawn care | 76 | #36 of 399 | 15 | 4.6 | $3M | 103 | 20 |
| Sit-down restaurants | 75 | #43 of 538 | 132 | 40.8 | $874K | 132 | 51 |
| Pet stores | 74 | #24 of 220 | 8 | 2.5 | $3.4M | 75 | 3 |
| Veterinarians | 73 | #38 of 398 | 10 | 3.1 | $2.7M | 100 | 10 |
| Lawn, cleaning and pest control | 73 | #52 of 481 | 26 | 8.0 | $1.7M | 104 | 29 |
| Electricians | 72 | #22 of 295 | 11 | 3.4 | $8M | 67 | 12 |
| Insurance agencies | 71 | #97 of 537 | 50 | 15.4 | $1.7M | 132 | 28 |
| HVAC and plumbing | 70 | #57 of 476 | 22 | 6.8 | $4M | 84 | 18 |
| Coffee shops and cafes | 70 | #58 of 529 | 21 | 6.5 | $5.5M | 148 | 16 |
| Clothing, shoes and laundry | 70 | #98 of 536 | 47 | 14.5 | $1.2M | 139 | 13 |
| Clothing and shoe stores | 69 | #107 of 536 | 34 | 10.5 | $1.7M | 133 | 13 |
| Property management | 66 | #36 of 180 | 9 | 2.8 | Index only | 94 | 6 |
| Spas and skin care | 66 | #87 of 504 | 15 | 4.6 | $1.8M | 210 | 6 |
| Pet businesses | 66 | #88 of 527 | 41 | 12.7 | $662K | 75 | 13 |
| Nail salons | 66 | #90 of 387 | 11 | 3.4 | $2.5M | 150 | Under 3 |
| Barbershops | 65 | #99 of 377 | 11 | 3.4 | $2.5M | 133 | Under 3 |
| Car washes and detailing | 65 | #106 of 441 | 11 | 3.4 | $2.7M | 107 | 5 |
| Restaurants and cafes | 65 | #127 of 538 | 291 | 89.9 | $396K | 107 | 135 |
| Optometrists and eye care | 64 | #97 of 400 | 11 | 3.4 | $3.1M | 99 | 5 |
| Child care and preschools | 64 | #117 of 454 | 16 | 4.9 | $800K | 80 | 14 |
| Tire shops | 64 | #121 of 431 | 11 | 3.4 | $2.7M | 107 | 6 |
| Home repair trades | 63 | #116 of 526 | 47 | 14.5 | $1.9M | 77 | 35 |
| Salons, barbers and spas | 62 | #120 of 538 | 104 | 32.1 | $265K | 124 | 17 |
| Yoga, Pilates and fitness studios | 61 | #30 of 112 | 7 | 2.2 | $3M | 73 | 6 |
| Roofing and gutters | 61 | #82 of 288 | 14 | 4.3 | $6.3M | 74 | 5 |
| Funeral homes | 61 | #113 of 365 | 10 | 3.1 | $403K | 59 | 4 |
| Pet grooming and boarding | 61 | #114 of 387 | 17 | 5.3 | $1.6M | 63 | Under 3 |
| Real estate agents and brokers | 61 | #126 of 533 | 54 | 16.7 | Index only | 159 | 19 |
| Mortgage brokers and lenders | 59 | #56 of 177 | 11 | 3.4 | Index only | 109 | 4 |
| Hair salons | 59 | #165 of 538 | 65 | 20.1 | $424K | 98 | 10 |
| Bakeries and dessert shops | 58 | #171 of 507 | 27 | 8.3 | $4.3M | 103 | 16 |
| Auto repair and car care | 58 | #199 of 538 | 120 | 37.1 | $246K | 92 | 45 |
| Collision repair and body shops | 56 | #145 of 387 | 12 | 3.7 | $2.5M | 80 | 7 |
| Pizza | 56 | #190 of 520 | 26 | 8.0 | $4.4M | 87 | 68 |
| Auto repair shops | 56 | #210 of 538 | 74 | 22.9 | $400K | 90 | 29 |
| Martial arts and dance studios | 55 | #152 of 378 | 11 | 3.4 | $1.9M | 94 | Under 3 |
| Real estate | 55 | #198 of 536 | 76 | 23.5 | Index only | 142 | 34 |
| Gas stations | 55 | #219 of 536 | 65 | 20.1 | $1.5M | 62 | 42 |
| Fast food and sandwich shops | 52 | #260 of 537 | 46 | 14.2 | $2.5M | 82 | 68 |
| Gyms, studios and classes | 52 | #264 of 535 | 43 | 13.3 | $485K | 73 | 6 |
| Gyms | 49 | #273 of 506 | 25 | 7.7 | $834K | 64 | 6 |
| Chiropractors | 48 | #230 of 426 | 17 | 5.3 | $2M | 84 | 10 |
| Physical therapy | 47 | #230 of 400 | 16 | 4.9 | $2.1M | 89 | 13 |
| Primary care and pediatrics | 41 | #310 of 458 | 29 | 9.0 | $1.2M | 66 | 42 |
| Dentists and orthodontists | 38 | #383 of 526 | 39 | 12.0 | $879K | 89 | 24 |
| Doctors, dentists and clinics | 37 | #398 of 538 | 270 | 83.4 | $127K | 83 | 94 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $14.4M | 115 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $7.4M | 54 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $28.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $34.3M | Too few | Under 3 |
Household spending in the Frankfort area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.6M | $913 | 95 |
| Gasoline and other fuels | $96.5M | $2,983 | 115 |
| Food away from home | $115.3M | $3,562 | 88 |
| Groceries | $189.3M | $5,846 | 93 |
| Personal care products and services | $27.5M | $851 | 85 |
| Child care and other personal services | $12.8M | $396 | 68 |
| Memberships, classes and admissions | $20.8M | $644 | 65 |
| Medical and dental services | $34.3M | $1,059 | 82 |
| Pets | $27.1M | $839 | 92 |
| Clothing, shoes and related services | $57.4M | $1,774 | 86 |
| Vehicle insurance | $82.8M | $2,559 | 131 |
| Home repairs, maintenance and insurance | $88.2M | $2,724 | 90 |
| Lawn care, cleaning and other household services | $45.4M | $1,401 | 99 |
| Rent and homeowner costs | $468.8M | $14,481 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Frankfort area
- Population, 2025 estimate
- 77,874+3.1% since 2020
- Households
- 32,371
- Median age
- 41.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 410 sq. mi.
- People per square mile
- 186
- Median household income
- $68,568+22.4% vs. 2015–2019, before inflation
- Average household income
- $89,626
- Median home value
- $219,900
- Jobs located here
- 40,911
- Daytime population
- 82,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Frankfort area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Frankfort area 2
- Franklin County, KY51,842 people
- Anderson County, KY24,353 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Frankfort, KY area growing?
Population estimates put the Frankfort area at 77,874 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 32,371 households. Against the 2015–2019 survey, median household income rose 22.4%, before inflation.
How much do households in the Frankfort, KY area spend?
Households in the Frankfort area spend about $468.8M a year on rent and homeowner costs, $189.3M on groceries and $115.3M on food away from home. Relative to the U.S., household spending in the Frankfort area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Frankfort, KY area?
Of the business types scored in the Frankfort area, house cleaning businesses (88), grocery and convenience stores (88) and grocery stores (87) have the highest Groundwork market scores. For house cleaning businesses, that ranks #2 of 142 scored small-town markets.
How does the Frankfort, KY area compare with the U.S.?
Median household income in the Frankfort area is $68,568, 15% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for spas and skin care studios (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Frankfort area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Frankfort area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Frankfort area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Frankfort area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.