Metro area profile · Kentucky
Owensboro, KY metro area market data
Population, household spending and competition for 56 business types in the Owensboro metro area, each scored against other metro areas.
- Population, 2025
- 113,962
- +1.3% since 2020
- Households
- 45,280
- Median household income
- $68,002
- Median home value
- $195,400
- Jobs located here
- 48,709
- Highest market score
- 73
- Veterinarians, #41 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Owensboro metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 113,962 people live in the Owensboro metro area, in 45,280 households. Population estimates put the population change in the Owensboro metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The median household income in the Owensboro metro area is $68,002 a year, 16% below the U.S. median of $80,734.
Set against the U.S., households in the Owensboro metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in the Owensboro metro area are for veterinarians (73), pet businesses (62) and collision repair and body shops (62). The Owensboro metro area ranks #41 of 384 scored metro areas for veterinarians.
The Owensboro metro area takes in 2 counties: Daviess County and McLean County. For its number of households, the Owensboro metro area has the most map listings, relative to the U.S., for electricians (68% above the U.S. rate) and the fewest for nail salons (55% below the U.S. rate).
All 56 business types in the Owensboro metro area
Highest Groundwork market score first. Each score compares the Owensboro metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 73 | #41 of 384 | 7 | 1.5 | $5.4M | 197 | 8 |
| Pet businesses | 62 | #100 of 387 | 43 | 9.5 | $874K | 99 | 16 |
| Collision repair and body shops | 62 | #112 of 381 | 10 | 2.2 | $4.1M | 132 | 9 |
| Salons, barbers and spas | 61 | #77 of 387 | 153 | 33.8 | $249K | 117 | 16 |
| Martial arts and dance studios | 60 | #97 of 387 | 12 | 2.7 | $2.4M | 121 | 6 |
| Nail salons | 59 | #103 of 387 | 12 | 2.7 | $3.2M | 190 | Under 3 |
| Hair salons | 57 | #124 of 387 | 83 | 18.3 | $459K | 107 | 6 |
| Coffee shops and cafes | 57 | #134 of 387 | 36 | 8.0 | $4.4M | 120 | 18 |
| Chiropractors | 57 | #135 of 386 | 16 | 3.5 | $3M | 124 | 8 |
| Landscaping and lawn care | 56 | #150 of 385 | 23 | 5.1 | $2.7M | 93 | 39 |
| Pet grooming and boarding | 55 | #158 of 386 | 17 | 3.8 | $2.2M | 87 | 5 |
| Restaurants and cafes | 54 | #162 of 387 | 407 | 89.9 | $392K | 106 | 179 |
| Real estate agents and brokers | 51 | #173 of 387 | 94 | 20.8 | Index only | 127 | 34 |
| Auto repair shops | 50 | #202 of 387 | 87 | 19.2 | $467K | 105 | 42 |
| Sit-down restaurants | 49 | #194 of 387 | 216 | 47.7 | $738K | 111 | 76 |
| Spas and skin care | 49 | #195 of 387 | 37 | 8.2 | $1M | 117 | 8 |
| Funeral homes | 48 | #191 of 377 | 9 | 2.0 | $713K | 105 | 6 |
| Lawn, cleaning and pest control | 48 | #195 of 387 | 48 | 10.6 | $1.3M | 78 | 62 |
| Real estate | 47 | #211 of 387 | 138 | 30.5 | Index only | 109 | 65 |
| Roofing and gutters | 47 | #218 of 381 | 19 | 4.2 | $6.4M | 76 | 5 |
| Grocery and convenience stores | 46 | #227 of 387 | 84 | 18.6 | $3.1M | 92 | 22 |
| Auto repair and car care | 46 | #236 of 387 | 157 | 34.7 | $259K | 96 | 62 |
| Insurance agencies | 45 | #219 of 387 | 93 | 20.5 | $1.2M | 97 | 53 |
| Fast food and sandwich shops | 45 | #228 of 387 | 59 | 13.0 | $2.7M | 89 | 85 |
| Convenience stores | 45 | #233 of 387 | 43 | 9.5 | $6.1M | 77 | 5 |
| House cleaning | 45 | #240 of 375 | 15 | 3.3 | $4.2M | 65 | 16 |
| Gyms, studios and classes | 45 | #243 of 387 | 48 | 10.6 | $609K | 92 | 19 |
| Tire shops | 42 | #250 of 386 | 18 | 4.0 | $2.3M | 90 | 7 |
| Property management | 42 | #258 of 374 | 15 | 3.3 | Index only | 78 | 15 |
| Bakeries and dessert shops | 42 | #264 of 387 | 41 | 9.1 | $3.9M | 94 | 22 |
| Laundromats | 41 | #232 of 364 | 6 | 1.3 | $13.3M | 106 | Under 3 |
| Car washes and detailing | 41 | #267 of 387 | 16 | 3.5 | $2.5M | 101 | 9 |
| Pet stores | 40 | #266 of 382 | 11 | 2.4 | $3.4M | 75 | 3 |
| Child care and preschools | 40 | #269 of 387 | 26 | 5.7 | $701K | 70 | 20 |
| Clothing and shoe stores | 40 | #270 of 387 | 76 | 16.8 | $1.1M | 83 | 28 |
| Grocery stores | 39 | #266 of 387 | 29 | 6.4 | $9M | 97 | 17 |
| Gyms | 39 | #293 of 387 | 26 | 5.7 | $1.1M | 86 | 13 |
| Clothing, shoes and laundry | 38 | #283 of 387 | 104 | 23.0 | $768K | 87 | 35 |
| Barbershops | 38 | #295 of 387 | 20 | 4.4 | $1.9M | 101 | Under 3 |
| Mortgage brokers and lenders | 37 | #301 of 373 | 25 | 5.5 | Index only | 67 | 4 |
| Gas stations | 34 | #296 of 387 | 68 | 15.0 | $1.9M | 82 | 66 |
| Home repair trades | 34 | #324 of 387 | 69 | 15.2 | $1.8M | 73 | 73 |
| Pest control | 33 | #287 of 345 | 10 | 2.2 | $6.3M | 61 | 7 |
| HVAC and plumbing | 33 | #327 of 387 | 31 | 6.8 | $3.9M | 83 | 44 |
| Electricians | 32 | #340 of 383 | 19 | 4.2 | $6.4M | 53 | 24 |
| Pizza | 31 | #333 of 387 | 52 | 11.5 | $3.1M | 60 | 85 |
| Optometrists and eye care | 30 | #334 of 386 | 17 | 3.8 | $2.8M | 89 | 8 |
| Yoga, Pilates and fitness studios | 29 | #321 of 347 | 10 | 2.2 | $2.9M | 72 | 13 |
| Primary care and pediatrics | 26 | #344 of 387 | 32 | 7.1 | $1.5M | 83 | 86 |
| Doctors, dentists and clinics | 22 | #366 of 387 | 399 | 88.1 | $119K | 78 | 178 |
| Dentists and orthodontists | 21 | #376 of 387 | 58 | 12.8 | $818K | 83 | 46 |
| Physical therapy | 17 | #378 of 386 | 33 | 7.3 | $1.4M | 60 | 22 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $20M | 127 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 0.9 | Index only | 62 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $13.5M | 99 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $15.8M | 64 | 8 |
Household spending in the Owensboro metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.6M | $897 | 94 |
| Gasoline and other fuels | $132.2M | $2,919 | 112 |
| Food away from home | $159.5M | $3,523 | 87 |
| Groceries | $262.2M | $5,790 | 92 |
| Personal care products and services | $38.1M | $841 | 84 |
| Child care and other personal services | $18.2M | $402 | 69 |
| Memberships, classes and admissions | $29.2M | $646 | 66 |
| Medical and dental services | $47.5M | $1,048 | 81 |
| Pets | $37.6M | $830 | 91 |
| Clothing, shoes and related services | $79.9M | $1,765 | 86 |
| Vehicle insurance | $113.1M | $2,497 | 128 |
| Home repairs, maintenance and insurance | $121.9M | $2,693 | 89 |
| Lawn care, cleaning and other household services | $62.8M | $1,388 | 98 |
| Rent and homeowner costs | $650.9M | $14,376 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Owensboro metro area
- Population, 2025 estimate
- 113,962+1.3% since 2020
- Households
- 45,280
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 711 sq. mi.
- People per square mile
- 159
- Median household income
- $68,002
- Average household income
- $89,111
- Median home value
- $195,400
- Jobs located here
- 48,709
- Daytime population
- 113,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owensboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Owensboro metro area 2
- Daviess County, KY103,648 people
- McLean County, KY9,114 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Owensboro, KY metro area growing?
Population estimates put the Owensboro metro area at 113,962 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 45,280 households.
How much do households in the Owensboro, KY metro area spend?
Households in the Owensboro metro area spend about $650.9M a year on rent and homeowner costs, $262.2M on groceries and $159.5M on food away from home. Relative to the U.S., household spending in the Owensboro metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in the Owensboro, KY metro area?
Of the business types scored in the Owensboro metro area, veterinarians (73), pet businesses (62) and collision repair and body shops (62) have the highest Groundwork market scores. For veterinarians, that ranks #41 of 384 scored metro areas.
How does the Owensboro, KY metro area compare with the U.S.?
Median household income in the Owensboro metro area is $68,002, 16% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $195,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (68% above the U.S. rate) and lowest for nail salons (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Owensboro metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owensboro metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Owensboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owensboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.