Small-town market profile · Kentucky
Franklin, KY area market data
How the Franklin area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,788
- +5.9% since 2020
- Households
- 8,025
- Median household income
- $59,858
- Median home value
- $229,400
- Jobs located here
- 9,389
- Highest market score
- 77
- Lawn, cleaning and pest control, #36 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Franklin area by name and distance, and the households and spending within reach. Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Franklin area has an estimated 20,788 people and 8,025 households. Between 2020 and 2025, the population of the Franklin area grew 5.9%, faster than the U.S. (+3.1%). Median household income in the Franklin area is $59,858, 26% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Franklin area runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in the Franklin area, lawn care, cleaning and pest control companies (77); convenience stores (76); and insurance agencies (75) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #36 of 481 scored small-town markets.
The Franklin area is made up of one county, Simpson County. Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
All 56 business types in the Franklin area
Highest Groundwork market score first. Each score compares the Franklin area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 77 | #36 of 481 | 6 | 7.5 | $1.8M | 105 | 5 |
| Convenience stores | 76 | #48 of 529 | 5 | 6.2 | $9M | 114 | Under 3 |
| Insurance agencies | 75 | #70 of 537 | 9 | 11.2 | $2.5M | 195 | 10 |
| Coffee shops and cafes | 71 | #52 of 529 | 5 | 6.2 | $5.3M | 144 | Under 3 |
| Grocery and convenience stores | 69 | #88 of 538 | 13 | 16.2 | $3.5M | 102 | 5 |
| Doctors, dentists and clinics | 68 | #108 of 538 | 38 | 47.4 | $205K | 135 | 11 |
| Pet businesses | 61 | #140 of 527 | 10 | 12.5 | $620K | 71 | Under 3 |
| Landscaping and lawn care | 59 | #127 of 399 | 6 | 7.5 | $1.8M | 60 | 5 |
| Real estate | 58 | #157 of 536 | 18 | 22.4 | Index only | 142 | Under 3 |
| Clothing and shoe stores | 58 | #206 of 536 | 12 | 15.0 | $1.1M | 88 | 3 |
| Real estate agents and brokers | 56 | #178 of 533 | 15 | 18.7 | Index only | 135 | Under 3 |
| HVAC and plumbing | 54 | #196 of 476 | 6 | 7.5 | $3.4M | 72 | 6 |
| Clothing, shoes and laundry | 54 | #241 of 536 | 18 | 22.4 | $749K | 85 | 3 |
| Home repair trades | 52 | #249 of 526 | 11 | 13.7 | $1.9M | 77 | 12 |
| Dentists and orthodontists | 50 | #254 of 526 | 6 | 7.5 | $1.3M | 132 | 6 |
| Spas and skin care | 46 | #291 of 504 | 5 | 6.2 | $1.3M | 146 | 3 |
| Salons, barbers and spas | 46 | #326 of 538 | 31 | 38.6 | $206K | 97 | 5 |
| Auto repair shops | 44 | #344 of 538 | 34 | 42.4 | $233K | 52 | 8 |
| Hair salons | 43 | #348 of 538 | 18 | 22.4 | $355K | 82 | Under 3 |
| Auto repair and car care | 42 | #360 of 538 | 56 | 69.8 | $141K | 53 | 12 |
| Veterinarians | 41 | #264 of 398 | 5 | 6.2 | $1.2M | 46 | Under 3 |
| Gas stations | 40 | #385 of 536 | 27 | 33.6 | $962K | 40 | 16 |
| Gyms, studios and classes | 40 | #389 of 535 | 10 | 12.5 | $467K | 71 | Under 3 |
| Gyms | 39 | #374 of 506 | 6 | 7.5 | $778K | 60 | Under 3 |
| Collision repair and body shops | 37 | #293 of 387 | 6 | 7.5 | $1.3M | 43 | 3 |
| Barbershops | 35 | #285 of 377 | 6 | 7.5 | $1.1M | 56 | Under 3 |
| Restaurants and cafes | 35 | #414 of 538 | 87 | 108.4 | $306K | 83 | 44 |
| Sit-down restaurants | 34 | #436 of 538 | 53 | 66.0 | $502K | 76 | 18 |
| Optometrists and eye care | 31 | #339 of 400 | 5 | 6.2 | $1.6M | 50 | Under 3 |
| Car washes and detailing | 30 | #383 of 441 | 7 | 8.7 | $1.1M | 45 | 3 |
| Pizza | 30 | #458 of 520 | 10 | 12.5 | $2.7M | 52 | 24 |
| Fast food and sandwich shops | 26 | #472 of 537 | 19 | 23.7 | $1.4M | 46 | 24 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.0 | $6.7M | 161 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.0 | $2M | 82 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.0 | $256K | 38 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.0 | $11.2M | 121 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.0 | $1.2M | 58 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $2M | 110 | 5 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $6.8M | 57 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.1M | 81 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $2.6M | 105 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.5 | $6.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $3.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $10.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.2 | $3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Franklin area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.9M | $987 | 103 |
| Gasoline and other fuels | $26M | $3,237 | 125 |
| Food away from home | $26.6M | $3,317 | 81 |
| Groceries | $45M | $5,605 | 89 |
| Personal care products and services | $6.4M | $796 | 79 |
| Child care and other personal services | $3M | $379 | 65 |
| Memberships, classes and admissions | $4.7M | $582 | 59 |
| Medical and dental services | $7.8M | $973 | 76 |
| Pets | $6.2M | $772 | 85 |
| Clothing, shoes and related services | $13.5M | $1,680 | 82 |
| Vehicle insurance | $22.1M | $2,750 | 141 |
| Home repairs, maintenance and insurance | $20.5M | $2,549 | 84 |
| Lawn care, cleaning and other household services | $10.6M | $1,318 | 93 |
| Rent and homeowner costs | $110.7M | $13,799 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Franklin area
- Population, 2025 estimate
- 20,788+5.9% since 2020
- Households
- 8,025
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 234 sq. mi.
- People per square mile
- 85
- Median household income
- $59,858
- Average household income
- $75,938
- Median home value
- $229,400
- Jobs located here
- 9,389
- Daytime population
- 20,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Franklin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Franklin area 1
- Simpson County, KY19,972 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Franklin, KY area growing?
Population estimates put the Franklin area at 20,788 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 8,025 households.
How much do households in the Franklin, KY area spend?
Households in the Franklin area spend about $110.7M a year on rent and homeowner costs, $45M on groceries and $26.6M on food away from home. Set against the U.S., households in the Franklin area spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in the Franklin, KY area?
The highest Groundwork market scores in the Franklin area are for lawn care, cleaning and pest control companies (77); convenience stores (76); and insurance agencies (75). The Franklin area ranks #36 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Franklin, KY area compare with the U.S.?
The median household income in the Franklin area is $59,858 a year, 26% below the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,400, against $332,700 for the U.S. For its number of households, the Franklin area has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in the Franklin area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Franklin area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Franklin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.