County profile · Kentucky
Simpson County, KY market data
Population, household spending and competition for 56 business types in Simpson County, each scored against other counties.
- Population, 2025
- 20,788
- +5.9% since 2020
- Households
- 8,025
- Median household income
- $59,858
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $229,400
- Jobs located here
- 9,389
- Highest market score
- 73
- Lawn, cleaning and pest control, #180 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Simpson County by name and distance, and the households and spending within reach. Or open the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,788 people live in Simpson County, in 8,025 households. Population estimates show Simpson County grew 5.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Simpson County is $59,858 a year, 26% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Simpson County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in Simpson County are for lawn care, cleaning and pest control companies (73); insurance agencies (70); and convenience stores (69). Simpson County ranks #180 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Simpson County is part of the Franklin area. For its number of households, Simpson County has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Simpson County
Highest Groundwork market score first. Each score compares Simpson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 73 | #180 of 1,771 | 6 | 7.5 | $1.8M | 105 | 5 |
| Insurance agencies | 70 | #457 of 2,272 | 9 | 11.2 | $2.5M | 195 | 10 |
| Convenience stores | 69 | #459 of 2,261 | 5 | 6.2 | $9M | 114 | Under 3 |
| Coffee shops and cafes | 65 | #425 of 2,063 | 5 | 6.2 | $5.3M | 144 | Under 3 |
| Grocery and convenience stores | 62 | #709 of 2,402 | 13 | 16.2 | $3.5M | 102 | 5 |
| Doctors, dentists and clinics | 57 | #887 of 2,394 | 38 | 47.4 | $205K | 135 | 11 |
| Landscaping and lawn care | 54 | #622 of 1,493 | 6 | 7.5 | $1.8M | 60 | 5 |
| Real estate agents and brokers | 54 | #839 of 2,176 | 15 | 18.7 | Index only | 135 | Under 3 |
| Real estate | 54 | #875 of 2,229 | 18 | 22.4 | Index only | 142 | Under 3 |
| Dentists and orthodontists | 52 | #856 of 1,886 | 6 | 7.5 | $1.3M | 132 | 6 |
| Clothing and shoe stores | 51 | #1,027 of 2,087 | 12 | 15.0 | $1.1M | 88 | 3 |
| Pet businesses | 51 | #1,063 of 2,200 | 10 | 12.5 | $620K | 71 | Under 3 |
| Clothing, shoes and laundry | 49 | #1,180 of 2,210 | 18 | 22.4 | $749K | 85 | 3 |
| HVAC and plumbing | 48 | #940 of 1,707 | 6 | 7.5 | $3.4M | 72 | 6 |
| Home repair trades | 46 | #1,247 of 2,057 | 11 | 13.7 | $1.9M | 77 | 12 |
| Spas and skin care | 45 | #1,043 of 1,769 | 5 | 6.2 | $1.3M | 146 | 3 |
| Salons, barbers and spas | 45 | #1,484 of 2,385 | 31 | 38.6 | $206K | 97 | 5 |
| Auto repair shops | 40 | #1,682 of 2,378 | 34 | 42.4 | $233K | 52 | 8 |
| Auto repair and car care | 38 | #1,762 of 2,401 | 56 | 69.8 | $141K | 53 | 12 |
| Gas stations | 37 | #1,731 of 2,358 | 27 | 33.6 | $962K | 40 | 16 |
| Hair salons | 37 | #1,794 of 2,339 | 18 | 22.4 | $355K | 82 | Under 3 |
| Veterinarians | 35 | #1,107 of 1,485 | 5 | 6.2 | $1.2M | 46 | Under 3 |
| Gyms, studios and classes | 34 | #1,679 of 2,088 | 10 | 12.5 | $467K | 71 | Under 3 |
| Collision repair and body shops | 33 | #1,053 of 1,327 | 6 | 7.5 | $1.3M | 43 | 3 |
| Gyms | 33 | #1,428 of 1,792 | 6 | 7.5 | $778K | 60 | Under 3 |
| Restaurants and cafes | 31 | #1,984 of 2,405 | 87 | 108.4 | $306K | 83 | 44 |
| Barbershops | 30 | #1,108 of 1,356 | 6 | 7.5 | $1.1M | 56 | Under 3 |
| Sit-down restaurants | 30 | #2,059 of 2,405 | 53 | 66.0 | $502K | 76 | 18 |
| Car washes and detailing | 27 | #1,275 of 1,451 | 7 | 8.7 | $1.1M | 45 | 3 |
| Pizza | 27 | #1,868 of 2,090 | 10 | 12.5 | $2.7M | 52 | 24 |
| Optometrists and eye care | 26 | #1,134 of 1,302 | 5 | 6.2 | $1.6M | 50 | Under 3 |
| Fast food and sandwich shops | 23 | #2,009 of 2,222 | 19 | 23.7 | $1.4M | 46 | 24 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.0 | $6.7M | 161 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.0 | $2M | 82 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.0 | $256K | 38 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.0 | $11.2M | 121 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.0 | $1.2M | 58 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $2M | 110 | 5 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $6.8M | 57 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.1M | 81 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $2.6M | 105 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.5 | $6.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $3.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $10.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.2 | $3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Simpson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.9M | $987 | 103 |
| Gasoline and other fuels | $26M | $3,237 | 125 |
| Food away from home | $26.6M | $3,317 | 81 |
| Groceries | $45M | $5,605 | 89 |
| Personal care products and services | $6.4M | $796 | 79 |
| Child care and other personal services | $3M | $379 | 65 |
| Memberships, classes and admissions | $4.7M | $582 | 59 |
| Medical and dental services | $7.8M | $973 | 76 |
| Pets | $6.2M | $772 | 85 |
| Clothing, shoes and related services | $13.5M | $1,680 | 82 |
| Vehicle insurance | $22.1M | $2,750 | 141 |
| Home repairs, maintenance and insurance | $20.5M | $2,549 | 84 |
| Lawn care, cleaning and other household services | $10.6M | $1,318 | 93 |
| Rent and homeowner costs | $110.7M | $13,799 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Simpson County
- Population, 2025 estimate
- 20,788+5.9% since 2020
- Households
- 8,025
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 234 sq. mi.
- People per square mile
- 85
- Median household income
- $59,858+23.1% vs. 2015–2019, before inflation
- Average household income
- $75,938
- Median home value
- $229,400
- Jobs located here
- 9,389
- Daytime population
- 20,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Simpson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Warren County, KY140,918 people
- Logan County, KY27,986 people
- Allen County, KY21,293 people
- Todd County, KY12,469 people
- Butler County, KY12,393 people
- Edmonson County, KY12,355 people
- Barren County, KY44,938 people
- Monroe County, KY11,269 people
Questions
How fast is Simpson County, KY growing?
Population estimates put Simpson County at 20,788 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 8,025 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in Simpson County, KY spend?
Households in Simpson County spend about $110.7M a year on rent and homeowner costs, $45M on groceries and $26.6M on food away from home. Relative to the U.S., household spending in Simpson County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in Simpson County, KY?
Of the business types scored in Simpson County, lawn care, cleaning and pest control companies (73); insurance agencies (70); and convenience stores (69) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #180 of 1,771 scored counties.
How does Simpson County, KY compare with the U.S.?
Median household income in Simpson County is $59,858, 26% below the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Simpson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Simpson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Simpson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Simpson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.