Pets · Small-town market · Kentucky
Pet businesses in the Franklin, KY area
Competitor counts, household spending and official business counts for pet businesses in the Franklin, KY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #140 of 527 scored small-town markets
#4 of 15 scored small-town markets based in Kentucky
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On pets · $772 a household
- Spending per listing
- $620K
- 29% below the U.S.
- Listings per 10k households
- 12.5
- 20% above the U.S.
- Population, 2025
- 20,788
- +5.9% since 2020
See the pet businesses around any address in the Franklin area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Franklin area comes to about $6.2M a year: $772 per household, 15% below the U.S. average. That is about $620K of household spending for each business on map listings, 29% below the U.S. figure of $878K.
The Franklin area has 10 pet businesses on map listings as of September 2026. Of those, 2 are chain locations, or 20%, against 17% across the U.S. That comes to 12.5 for every 10,000 households, 20% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in the Franklin area, since they leave out counts under 3. Official counts list 7 one-person businesses without payroll.
Population estimates show the Franklin area grew 5.9% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, the Franklin area has a Groundwork market score of 61 (upper middle): #140 of 527 scored small-town markets and #4 of 15 scored small-town markets based in Kentucky.
How the Franklin area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 11.5 | 10.4 |
| Spending per listing | $620K | $719K | $878K |
| Households per official establishment | n/a | 1,916 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.0% | +11.4% |
| Population growth, 2020–2025 | +5.9% | +2.2% | +3.1% |
| Spending per household on pets | $772 | $824 | $909 |
| Median household income | $59,858 | $63,726 | $80,734 |
| Groundwork market score | 61 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Franklin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Franklin area
- Population, 2025 estimate
- 20,788+5.9% since 2020
- Households
- 8,025
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 234 sq. mi.
- People per square mile
- 85
- Median household income
- $59,858
- Average household income
- $75,938
- Median home value
- $229,400
- Jobs located here
- 9,389
- Daytime population
- 20,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Franklin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for pet businesses, numbered among those based in Kentucky, with the Franklin area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madisonville, KY | 70 | 13 | 7.1 | $1M | −0.5% | #55 of 527 |
| 2Henderson, KY | 67 | 21 | 9.0 | $855K | −0.9% | #80 of 527 |
| 3Frankfort, KY | 66 | 41 | 12.7 | $662K | +3.1% | #88 of 527 |
| 4Franklin, KY | 61 | 10 | 12.5 | $620K | +5.9% | #140 of 527 |
| 5Mount Sterling, KY | 59 | 22 | 12.1 | $610K | +3.1% | #156 of 527 |
| 6Campbellsville, KY | 57 | 14 | 9.5 | $774K | +3.4% | #172 of 527 |
| 7Mayfield, KY | 53 | 19 | 13.4 | $547K | +1.4% | #242 of 527 |
| 8Richmond-Berea, KY | 50 | 68 | 13.7 | $572K | +7.0% | #281 of 527 |
| 9Pikeville, KY | 49 | 33 | 8.5 | $792K | −5.4% | #286 of 527 |
| 10Corbin, KY | 49 | 62 | 11.0 | $622K | +0.1% | #292 of 527 |
Other business types in the Franklin area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses61
- Veterinarians41
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Franklin, KY area?
Map listings as of September 2026 show 10 pet businesses in the Franklin area. 2 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in the Franklin area: counts under 3 are left out. Official counts also show 7 one-person businesses without payroll.
How much do households in the Franklin, KY area spend on pets?
About $6.2M a year, or $772 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 10 pet businesses on map listings, it comes to $620K per business. It is estimated from the incomes of the 8,025 households in the Franklin area and national spending patterns by income.
How does the Franklin, KY area compare with the U.S. for pet businesses?
The Franklin area has 12.5 pet businesses per 10,000 households, 20% above the U.S. rate of 10.4. Spending per business is $620K, 29% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Franklin area would have about 7, against 10 on map listings.
How fast is the Franklin, KY area growing?
Population estimates put the Franklin area at 20,788 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 8,025 households. Median household income in the Franklin area is $59,858, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Franklin area scores 61 for pet businesses (upper middle), #140 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Franklin area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Franklin area
Screening a site or an acquisition in the Franklin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.