Real estate · Small-town market · Kentucky
Real estate businesses in the Franklin, KY area
How the Franklin, KY area compares with other small-town markets and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #157 of 536 scored small-town markets
#6 of 15 scored small-town markets based in Kentucky
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $110.7M
- On rent and homeowner costs · $13,799 a household
- Housing spending per listing (U.S. = 100)
- 142
- 42% above the U.S.
- Listings per 10k households
- 22.4
- 42% below the U.S.
- Population, 2025
- 20,788
- +5.9% since 2020
See the real estate businesses around any address in the Franklin area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Franklin area comes to about $110.7M a year: $13,799 per household, 17% below the U.S. average. Housing spending per office is 42% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 18 real estate businesses on map listings in the Franklin area as of September 2026. Chain locations make up 22% of them, against 6% across the U.S. That comes to 22.4 for every 10,000 households, 42% below the U.S. rate of 38.5.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in the Franklin area, since they leave out counts under 3. Official counts also show 76 one-person businesses without payroll.
Between 2020 and 2025, the population of the Franklin area grew 5.9%, faster than the U.S. (+3.1%). The Franklin area scores 58 (upper middle) on the Groundwork market score for real estate businesses, ranking #157 of 536 scored small-town markets and #6 of 15 scored small-town markets based in Kentucky.
How the Franklin area compares
The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Franklin area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 27.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 142 | 120 | 100 |
| Households per official establishment | n/a | 683 | 414 |
| Official establishment growth, 2019–2023 | n/a | +20.5% | +15.8% |
| Population growth, 2020–2025 | +5.9% | +2.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,799 | $14,283 | $16,661 |
| Median household income | $59,858 | $63,726 | $80,734 |
| Groundwork market score | 58 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Franklin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Franklin area
- Population, 2025 estimate
- 20,788+5.9% since 2020
- Households
- 8,025
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 234 sq. mi.
- People per square mile
- 85
- Median household income
- $59,858
- Average household income
- $75,938
- Median home value
- $229,400
- Jobs located here
- 9,389
- Daytime population
- 20,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Franklin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for real estate businesses, numbered among those based in Kentucky, with the Franklin area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mount Sterling, KY | 66 | 28 | 15.4 | 200 | +3.1% | #79 of 536 |
| 2Mayfield, KY | 65 | 17 | 12.0 | 256 | +1.4% | #84 of 536 |
| 3Glasgow, KY | 65 | 39 | 17.6 | 172 | +2.6% | #89 of 536 |
| 4Pikeville, KY | 58 | 33 | 8.5 | 340 | −5.4% | #148 of 536 |
| 5Henderson, KY | 58 | 35 | 14.9 | 211 | −0.9% | #149 of 536 |
| 6Franklin, KY | 58 | 18 | 22.4 | 142 | +5.9% | #157 of 536 |
| 7Corbin, KY | 57 | 90 | 15.9 | 183 | +0.1% | #164 of 536 |
| 8Danville, KY | 57 | 47 | 21.6 | 144 | +3.6% | #171 of 536 |
| 9Frankfort, KY | 55 | 76 | 23.5 | 142 | +3.1% | #198 of 536 |
| 10Middlesborough, KY | 54 | 11 | 11.1 | 241 | −4.8% | #206 of 536 |
Other business types in the Franklin area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Franklin, KY area?
As of September 2026, map listings count 18 real estate businesses in the Franklin area. 4 of them (22%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in the Franklin area: counts under 3 are left out. Official counts list 76 one-person businesses without payroll.
How much do households in the Franklin, KY area spend on rent and homeowner costs?
About $110.7M a year, or $13,799 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 18 real estate businesses on map listings, housing spending per office is 42% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 8,025 households in the Franklin area and national spending patterns by income.
How does the Franklin, KY area compare with the U.S. for real estate businesses?
The Franklin area has 22.4 real estate businesses per 10,000 households, 42% below the U.S. rate of 38.5. The index of housing spending per office is 142, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Franklin area would have about 26, against 18 on map listings.
How fast is the Franklin, KY area growing?
Population estimates put the Franklin area at 20,788 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 8,025 households. Median household income in the Franklin area is $59,858, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Franklin area scores 58 for real estate businesses (upper middle), #157 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Franklin area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Franklin area
Screening a site or an acquisition in the Franklin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.