Groundwork

Beauty and personal care · Small-town market · Kentucky

Nail salons in the Franklin, KY area

How the Franklin, KY area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.4M
On personal care products and services · $796 a household
Spending per listing
$3.2M
Too few listings to compare
Listings per 10k households
2.5
Too few listings to compare
Population, 2025
20,788
+5.9% since 2020

See the nail salons around any address in the Franklin area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $796 per household (21% below the U.S. average), households in the Franklin area spend about $6.4M a year on personal care products and services. Spread across 2 nail salons, that is $3.2M per salon. The spending figure covers all personal care products and services, not only nail salons.

The Franklin area has 2 nail salons on map listings as of September 2026. That is 2.5 per 10,000 households.

Official counts don’t publish a figure for nail salons in the Franklin area, since they leave out counts under 3. Official counts list 6 one-person businesses without payroll.

Population estimates put the population change in the Franklin area from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%). With 2 nail salons on map listings, the Franklin area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Franklin area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Franklin, KY area compared with Kentucky and the U.S.
MeasureFranklin areaKentuckyU.S.
Listings per 10k households2.53.96.0
Spending per listing$3.2M$2.1M$1.7M
Households per official establishmentn/a15,5083,754
Official establishment growth, 2019–2023n/a+46.3%+23.2%
Population growth, 2020–2025+5.9%+2.2%+3.1%
Spending per household on personal care products and services$796$833$1,005
Median household income$59,858$63,726$80,734
Groundwork market scoreNot scored56

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
6Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Franklin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Franklin area

Population, 2025 estimate
20,788+5.9% since 2020
Households
8,025
Median age
39.5
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
234 sq. mi.
People per square mile
85
Median household income
$59,858
Average household income
$75,938
Median home value
$229,400
Jobs located here
9,389
Daytime population
20,592Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Franklin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for nail salons, numbered among those based in Kentucky, with the Franklin area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Richmond-Berea, KY74122.4$3.3M+7.0%#32 of 387
2Frankfort, KY66113.4$2.5M+3.1%#90 of 387
3Danville, KY6462.8$2.8M+3.6%#99 of 387
4Henderson, KY5852.1$3.7M−0.9%#138 of 387
5Somerset, KY5393.4$2.2M+3.5%#180 of 387
6Murray, KY5063.9$1.9M+4.9%#208 of 387
7Glasgow, KY4883.6$2.1M+2.6%#219 of 387
8Campbellsville, KY4174.8$1.6M+3.4%#263 of 387
9Pikeville, KY28133.3$2.1M−5.4%#327 of 387
10Corbin, KY28254.4$1.6M+0.1%#329 of 387
Franklin, KYNot scored22.5$3.2M+5.9%

Other business types in the Franklin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Franklin, KY area?

Map listings as of September 2026 show 2 nail salons in the Franklin area. The listings count nail salons. No official count is published for nail salons in the Franklin area: counts under 3 are left out. Official counts also show 6 one-person businesses without payroll.

How much do households in the Franklin, KY area spend on personal care products and services?

About $6.4M a year, or $796 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $3.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 8,025 households in the Franklin area and national spending patterns by income.

How does the Franklin, KY area compare with the U.S. for nail salons?

The Franklin area has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, the Franklin area would have about 4, against 2 on map listings.

How fast is the Franklin, KY area growing?

Population estimates put the Franklin area at 20,788 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 8,025 households. Median household income in the Franklin area is $59,858, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Franklin area has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Franklin area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Franklin area

Screening a site or an acquisition in the Franklin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Franklin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.