Food and drink · County · New Mexico
Sit-down restaurants in Luna County, NM
Competitor counts, household spending and official business counts for sit-down restaurants in Luna County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,278 of 2,405 scored counties
#17 of 25 scored counties in New Mexico
- Listings
- 56
- 21 chain locations (38%)
- Official establishments
- 15
- −37.5% since 2019
- Household spending a year
- $24.8M
- On food away from home · $2,691 a household
- Spending per listing
- $443K
- 33% below the U.S.
- Listings per 10k households
- 60.7
- In line with the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the sit-down restaurants around any address in Luna County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, Luna County has a Groundwork market score of 22 (low): #2,278 of 2,405 scored counties and #17 of 25 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 56 sit-down restaurants in Luna County. Chain locations make up 38% of them, against 29% across the U.S. Per 10,000 households, that is 60.7, in line with the U.S. rate of 61.3.
Households in Luna County spend about $24.8M a year on food away from home, or $2,691 per household, 34% below the U.S. average. That works out to $443K per restaurant, 33% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in Luna County classed as full-service restaurants, down 37.5% from 2019. That is one for every 615 households, against one for every 500 across the U.S. Between 2020 and 2025, the population of Luna County declined 0.2%, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 60.7 | 53.0 | 61.3 |
| Spending per listing | $443K | $670K | $664K |
| Households per official establishment | 615 | 630 | 500 |
| Official establishment growth, 2019–2023 | −37.5% | −3.5% | +1.5% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,691 | $3,547 | $4,070 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 22 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 15−37.5% over the period
- Employees, 2023
- 198
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 5621 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for sit-down restaurants, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 92 | 160 | 28.1 | $1.4M | +6.9% | #11 of 2,405 |
| 2Los Alamos County, NM | 80 | 35 | 42.4 | $1.3M | 0.0% | #124 of 2,405 |
| 3Valencia County, NM | 74 | 97 | 35.2 | $952K | +7.2% | #275 of 2,405 |
| 4Torrance County, NM | 69 | 23 | 38.0 | $836K | +6.9% | #410 of 2,405 |
| 5Otero County, NM | 62 | 100 | 40.8 | $803K | +3.7% | #674 of 2,405 |
| 6Rio Arriba County, NM | 61 | 54 | 34.5 | $964K | −1.0% | #695 of 2,405 |
| 7Doña Ana County, NM | 61 | 355 | 41.8 | $783K | +4.1% | #713 of 2,405 |
| 8San Miguel County, NM | 51 | 39 | 32.7 | $933K | −3.2% | #1,114 of 2,405 |
| 9Eddy County, NM | 48 | 141 | 59.7 | $645K | +0.3% | #1,283 of 2,405 |
| 10San Juan County, NM | 47 | 196 | 47.0 | $704K | −0.9% | #1,314 of 2,405 |
| 17Luna County, NM | 22 | 56 | 60.7 | $443K | −0.2% | #2,278 of 2,405 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes25
- Sit-down restaurants22
- Fast food and sandwich shops29
- Pizza33
- Coffee shops and cafes22
- Bakeries and dessert shops29
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Luna County, NM?
Luna County has 56 sit-down restaurants on map listings as of September 2026. 21 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 15 businesses with payroll classed as full-service restaurants in 2023, down 37.5% from 2019. Official counts also show 8 one-person businesses without payroll.
How much do households in Luna County, NM spend on food away from home?
About $24.8M a year, or $2,691 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 56 sit-down restaurants on map listings, it comes to $443K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for sit-down restaurants?
Luna County has 60.7 sit-down restaurants per 10,000 households, in line with the U.S. rate of 61.3. Spending per restaurant is $443K, 33% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Luna County would have about 37, against 56 on map listings. There is one business with payroll in the industry for every 615 households, against one for every 500 across the U.S. The official count fell 37.5% from 2019 to 2023, against +1.5% for the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 22 for sit-down restaurants (low), #2,278 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.