Groundwork

Child care · County · New Mexico

Child care centers and preschools in Luna County, NM

How Luna County, NM compares with other counties and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$3.2M
On child care and other personal services · $343 a household
Spending per listing
$3.2M
Too few listings to compare
Listings per 10k households
1.1
Too few listings to compare
Population, 2025
25,407
−0.2% since 2020

See the child care centers and preschools around any address in Luna County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 child care center or preschool in Luna County. That is 1.1 per 10,000 households.

Household spending on child care and other personal services in Luna County comes to about $3.2M a year: $343 per household, 41% below the U.S. average. That works out to $3.2M per center.

The official count of businesses with payroll classed as child care services in Luna County was 11 in 2023. That is one for every 838 households, against one for every 1,573 across the U.S. Another 27 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Luna County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. With 1 child care center or preschool on map listings, Luna County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Luna County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Luna County, NM compared with New Mexico and the U.S.
MeasureLuna CountyNew MexicoU.S.
Listings per 10k households1.14.55.8
Spending per listing$3.2M$1.3M$1M
Households per official establishment8381,8651,573
Official establishment growth, 2019–2023n/a+11.4%+5.7%
Population growth, 2020–2025−0.2%+0.3%+3.1%
Spending per household on child care and other personal services$343$571$581
Median household income$36,419$64,059$80,734
Groundwork market scoreNot scored64

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 11
Employees, 2023
68
Annual payroll, 2023
$2.1M
One-person businesses, 2023
27Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Luna County

Population, 2025 estimate
25,407−0.2% since 2020
Households
9,223
Median age
37.5
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
2,965 sq. mi.
People per square mile
9
Median household income
$36,419+24.0% vs. 2015–2019, before inflation
Average household income
$54,300
Median home value
$128,000
Jobs located here
7,479
Daytime population
23,917Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Luna County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Child care and preschools across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for child care centers and preschools, numbered among those based in New Mexico, with Luna County marked.

Top counties in New Mexico

Counties in New Mexico ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM88274.7$1.5M+6.9%#22 of 1,611
2Santa Fe County, NM85304.2$1.7M+1.2%#37 of 1,611
3Eddy County, NM7593.8$1.7M+0.3%#152 of 1,611
4Valencia County, NM74124.4$1.1M+7.2%#178 of 1,611
5Otero County, NM72104.1$1.2M+3.7%#216 of 1,611
6Taos County, NM6963.9$1.4M+0.3%#276 of 1,611
7San Juan County, NM62204.8$1.1M−0.9%#484 of 1,611
8Doña Ana County, NM60424.9$1M+4.1%#540 of 1,611
9Chaves County, NM5983.4$1.4M−2.7%#564 of 1,611
10Bernalillo County, NM571515.3$1.1M−1.4%#624 of 1,611
Luna County, NMNot scored11.1$3.2M−0.2%

Other business types in Luna County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in Luna County, NM?

Luna County has 1 child care center or preschool on map listings as of September 2026. The listings count day care centers and preschools. Official counts show 11 businesses with payroll classed as child care services in 2023. Official counts list 27 one-person businesses without payroll.

How much do households in Luna County, NM spend on child care and other personal services?

About $3.2M a year, or $343 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 1 child care center or preschool on map listings, it comes to $3.2M per center. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.

How does Luna County, NM compare with the U.S. for child care centers and preschools?

Luna County has 1 child care center or preschool on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of child care centers and preschools to household spending, Luna County would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 838 households, against one for every 1,573 across the U.S.

How fast is Luna County, NM growing?

Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County has no market score for child care centers and preschools: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Luna County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Luna County

Screening a site or an acquisition in Luna County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.