Health care · County · New Mexico
Primary care and pediatric clinics in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,409 of 1,656 scored counties
#18 of 19 scored counties in New Mexico
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On medical and dental services · $939 a household
- Spending per listing
- $541K
- 70% below the U.S.
- Listings per 10k households
- 17.3
- 2.4 times the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the primary care and pediatric clinics around any address in Luna County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Luna County scores 29 (lower middle) on the Groundwork market score for primary care and pediatric clinics, ranking #1,409 of 1,656 scored counties and #18 of 19 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 primary care and pediatric clinics in Luna County. Chain locations make up 13% of them, against 9% across the U.S. That is 17.3 per 10,000 households, 2.4 times the U.S. rate of 7.2.
Household spending on medical and dental services in Luna County comes to about $8.7M a year: $939 per household, 27% below the U.S. average. That works out to $541K per clinic, 70% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in Luna County classed as offices of physicians. That is one for every 1,537 households, against one for every 593 across the U.S. Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 5.7 | 7.2 |
| Spending per listing | $541K | $2.1M | $1.8M |
| Households per official establishment | 1,537 | 930 | 593 |
| Official establishment growth, 2019–2023 | n/a | −8.1% | −2.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $939 | $1,178 | $1,288 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 29 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 6
- Employees, 2023
- 79
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for primary care and pediatric clinics, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 16 | 2.8 | $4.7M | +6.9% | #26 of 1,656 |
| 2Valencia County, NM | 84 | 6 | 2.2 | $5.2M | +7.2% | #42 of 1,656 |
| 3Otero County, NM | 75 | 6 | 2.5 | $4.5M | +3.7% | #145 of 1,656 |
| 4McKinley County, NM | 59 | 6 | 2.8 | $3.6M | −6.1% | #529 of 1,656 |
| 5Lea County, NM | 58 | 17 | 6.9 | $1.8M | +0.2% | #595 of 1,656 |
| 6Santa Fe County, NM | 55 | 42 | 5.9 | $2.2M | +1.2% | #676 of 1,656 |
| 7Los Alamos County, NM | 55 | 7 | 8.5 | $2M | 0.0% | #679 of 1,656 |
| 8Lincoln County, NM | 54 | 5 | 5.0 | $2.2M | −2.3% | #707 of 1,656 |
| 9San Juan County, NM | 53 | 11 | 2.6 | $4.2M | −0.9% | #728 of 1,656 |
| 10Bernalillo County, NM | 51 | 175 | 6.1 | $2M | −1.4% | #803 of 1,656 |
| 18Luna County, NM | 29 | 16 | 17.3 | $541K | −0.2% | #1,409 of 1,656 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Luna County, NM?
Luna County has 16 primary care and pediatric clinics on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 6 businesses with payroll classed as offices of physicians in 2023. Official counts list 5 one-person businesses without payroll.
How much do households in Luna County, NM spend on medical and dental services?
About $8.7M a year, or $939 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 16 primary care and pediatric clinics on map listings, it comes to $541K per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for primary care and pediatric clinics?
Luna County has 17.3 primary care and pediatric clinics per 10,000 households, 2.4 times the U.S. rate of 7.2. Spending per clinic is $541K, 70% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, Luna County would have about 5, against 16 on map listings. There is one business with payroll in the industry for every 1,537 households, against one for every 593 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 29 for primary care and pediatric clinics (lower middle), #1,409 of 1,656 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.