Home services · County · New Mexico
Home repair companies in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $18.9M
- On home repairs, maintenance and insurance · $2,044 a household
- Spending per listing
- $4.7M
- 94% above the U.S.
- Listings per 10k households
- 4.3
- 65% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the home repair companies around any address in Luna County
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in Luna County comes to about $18.9M a year: $2,044 per household, 32% below the U.S. average. That is about $4.7M of household spending for each company on map listings, 94% above the U.S. figure of $2.4M.
There are 4 home repair companies on map listings in Luna County as of September 2026. Per 10,000 households, that is 4.3, 65% below the U.S. rate of 12.4.
In 2023, official counts showed 12 businesses with payroll in Luna County classed as plumbing, HVAC, electrical and roofing contractors. That is one for every 769 households, against one for every 587 across the U.S.
Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. With 4 home repair companies on map listings, Luna County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 11.7 | 12.4 |
| Spending per listing | $4.7M | $2.2M | $2.4M |
| Households per official establishment | 769 | 559 | 587 |
| Official establishment growth, 2019–2023 | n/a | +10.6% | +9.6% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,044 | $2,559 | $3,018 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 12
- Employees, 2023
- 52
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for home repair companies, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 45 | 7.9 | $3.7M | +6.9% | #66 of 2,057 |
| 2Los Alamos County, NM | 78 | 9 | 10.9 | $3.5M | 0.0% | #68 of 2,057 |
| 3Cibola County, NM | 60 | 5 | 5.9 | $3.8M | −0.6% | #560 of 2,057 |
| 4Rio Arriba County, NM | 55 | 5 | 3.2 | $7.7M | −1.0% | #762 of 2,057 |
| 5Grant County, NM | 52 | 5 | 4.4 | $5.1M | −3.4% | #917 of 2,057 |
| 6McKinley County, NM | 50 | 15 | 7.0 | $3.1M | −6.1% | #1,008 of 2,057 |
| 7Doña Ana County, NM | 50 | 89 | 10.5 | $2.3M | +4.1% | #1,033 of 2,057 |
| 8Taos County, NM | 42 | 12 | 7.7 | $3.2M | +0.3% | #1,393 of 2,057 |
| 9Santa Fe County, NM | 41 | 101 | 14.3 | $2M | +1.2% | #1,436 of 2,057 |
| 10Lincoln County, NM | 38 | 7 | 7.0 | $3.4M | −2.3% | #1,558 of 2,057 |
| Luna County, NM | Not scored | 4 | 4.3 | $4.7M | −0.2% |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in Luna County, NM?
As of September 2026, map listings count 4 home repair companies in Luna County. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 12 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023.
How much do households in Luna County, NM spend on home repairs, maintenance and insurance?
About $18.9M a year, or $2,044 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 4 home repair companies on map listings, it comes to $4.7M per company. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for home repair companies?
Luna County has 4.3 home repair companies per 10,000 households, 65% below the U.S. rate of 12.4. Spending per company is $4.7M, 94% above the U.S. figure of $2.4M. At the U.S. ratio of home repair companies to household spending, Luna County would have about 8, against 4 on map listings. There is one business with payroll in the industry for every 769 households, against one for every 587 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County has no market score for home repair companies: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.