Food and drink · County · New Mexico
Fast food and sandwich shops in Luna County, NM
Competitor counts, household spending and official business counts for fast food and sandwich shops in Luna County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,863 of 2,222 scored counties
#16 of 24 scored counties in New Mexico
- Listings
- 10
- 10 chain locations (100%)
- Official establishments
- 18
- All limited-service restaurants
- Household spending a year
- $24.8M
- On food away from home · $2,691 a household
- Spending per listing
- $2.5M
- 19% below the U.S.
- Listings per 10k households
- 10.8
- 19% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the fast food and sandwich shops around any address in Luna County
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for fast food and sandwich shops in Luna County is 29 (lower middle), #1,863 of 2,222 scored counties and #16 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 10 fast food and sandwich shops in Luna County. All of them are chain locations, against 79% across the U.S. That comes to 10.8 for every 10,000 households, 19% below the U.S. rate of 13.3.
Household spending on food away from home in Luna County comes to about $24.8M a year: $2,691 per household, 34% below the U.S. average. That works out to $2.5M per shop, 19% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Luna County was 18 in 2023. That is one for every 512 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Population estimates put the population change in Luna County from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 12.9 | 13.3 |
| Spending per listing | $2.5M | $2.7M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 512 | 507 | 478 |
| Official establishment growth, 2019–2023 | n/a | +6.8% | +6.1% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,691 | $3,547 | $4,070 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 29 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 18All limited-service restaurants
- Employees, 2023
- 331
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 1010 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for fast food and sandwich shops, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 84 | 54 | 9.5 | $4.3M | +6.9% | #79 of 2,222 |
| 2Los Alamos County, NM | 69 | 5 | 6.1 | $9.1M | 0.0% | #380 of 2,222 |
| 3Santa Fe County, NM | 67 | 67 | 9.5 | $4.2M | +1.2% | #462 of 2,222 |
| 4Rio Arriba County, NM | 62 | 12 | 7.7 | $4.3M | −1.0% | #639 of 2,222 |
| 5Valencia County, NM | 58 | 32 | 11.6 | $2.9M | +7.2% | #831 of 2,222 |
| 6Otero County, NM | 58 | 28 | 11.4 | $2.9M | +3.7% | #832 of 2,222 |
| 7Doña Ana County, NM | 56 | 95 | 11.2 | $2.9M | +4.1% | #914 of 2,222 |
| 8Torrance County, NM | 55 | 8 | 13.2 | $2.4M | +6.9% | #967 of 2,222 |
| 9Taos County, NM | 52 | 15 | 9.6 | $3.5M | +0.3% | #1,054 of 2,222 |
| 10Eddy County, NM | 45 | 36 | 15.2 | $2.5M | +0.3% | #1,349 of 2,222 |
| 16Luna County, NM | 29 | 10 | 10.8 | $2.5M | −0.2% | #1,863 of 2,222 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes25
- Sit-down restaurants22
- Fast food and sandwich shops29
- Pizza33
- Coffee shops and cafes22
- Bakeries and dessert shops29
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in Luna County, NM?
There are 10 fast food and sandwich shops on map listings in Luna County as of September 2026. 10 of them (100%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 18 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.
How much do households in Luna County, NM spend on food away from home?
About $24.8M a year, or $2,691 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 10 fast food and sandwich shops on map listings, it comes to $2.5M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for fast food and sandwich shops?
Luna County has 10.8 fast food and sandwich shops per 10,000 households, 19% below the U.S. rate of 13.3. Spending per shop is $2.5M, 19% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, Luna County would have about 8, against 10 on map listings. There is one business with payroll in the industry for every 512 households, against one for every 478 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 29 for fast food and sandwich shops (lower middle), #1,863 of 2,222 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.