Auto · County · New Mexico
Auto repair and car care businesses in Luna County, NM
The auto repair and car care businesses in Luna County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,549 of 2,401 scored counties
#17 of 25 scored counties in New Mexico
- Listings
- 35
- 9 chain locations (26%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On vehicle maintenance and repairs · $968 a household
- Spending per listing
- $255K
- 5% below the U.S.
- Listings per 10k households
- 37.9
- 6% above the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the auto repair and car care businesses around any address in Luna County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Luna County comes to about $8.9M a year: $968 per household, in line with the U.S. average. That is about $255K of household spending for each business on map listings, 5% below the U.S. figure of $269K.
Luna County has 35 auto repair and car care businesses on map listings as of September 2026. Of those, 9 are chain locations, or 26%, against 24% across the U.S. That comes to 37.9 for every 10,000 households, 6% above the U.S. rate of 35.7.
In 2023, official counts showed 14 businesses with payroll in Luna County classed as automotive repair and maintenance, and tire dealers. That is one for every 659 households, against one for every 681 across the U.S. Another 30 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.1M have gone to businesses classed as automotive repair and maintenance, and tire dealers in Luna County.
Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For auto repair and car care businesses, Luna County has a Groundwork market score of 42 (lower middle): #1,549 of 2,401 scored counties and #17 of 25 scored counties in New Mexico.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.9 | 36.1 | 35.7 |
| Spending per listing | $255K | $286K | $269K |
| Households per official establishment | 659 | 697 | 681 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +4.1% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $968 | $1,033 | $958 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 42 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 14
- Employees, 2023
- 56
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 359 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.1M
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for auto repair and car care businesses, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 90 | 114 | 20.0 | $584K | +6.9% | #19 of 2,401 |
| 2Valencia County, NM | 88 | 75 | 27.2 | $427K | +7.2% | #32 of 2,401 |
| 3Torrance County, NM | 84 | 24 | 39.7 | $311K | +6.9% | #71 of 2,401 |
| 4Rio Arriba County, NM | 81 | 25 | 16.0 | $737K | −1.0% | #99 of 2,401 |
| 5Los Alamos County, NM | 78 | 20 | 24.3 | $499K | 0.0% | #154 of 2,401 |
| 6Taos County, NM | 74 | 35 | 22.5 | $486K | +0.3% | #240 of 2,401 |
| 7Doña Ana County, NM | 72 | 265 | 31.2 | $324K | +4.1% | #308 of 2,401 |
| 8San Miguel County, NM | 64 | 39 | 32.7 | $321K | −3.2% | #574 of 2,401 |
| 9Santa Fe County, NM | 62 | 213 | 30.1 | $351K | +1.2% | #652 of 2,401 |
| 10Cibola County, NM | 60 | 30 | 35.3 | $285K | −0.6% | #746 of 2,401 |
| 17Luna County, NM | 42 | 35 | 37.9 | $255K | −0.2% | #1,549 of 2,401 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care42
- Auto repair shops60
- Collision repair and body shops
- Car washes and detailing24
- Tire shops29
- Oil change and quick lube
- Gas stations27
- Insurance agencies58
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Luna County, NM?
Map listings as of September 2026 show 35 auto repair and car care businesses in Luna County. 9 of them (26%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 14 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts list 30 one-person businesses without payroll.
How much do households in Luna County, NM spend on vehicle maintenance and repairs?
About $8.9M a year, or $968 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 35 auto repair and car care businesses on map listings, it comes to $255K per business. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for auto repair and car care businesses?
Luna County has 37.9 auto repair and car care businesses per 10,000 households, 6% above the U.S. rate of 35.7. Spending per business is $255K, 5% below the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, Luna County would have about 33, against 35 on map listings. There is one business with payroll in the industry for every 659 households, against one for every 681 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 42 for auto repair and car care businesses (lower middle), #1,549 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.