Groceries and convenience · County · New Mexico
Grocery stores in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,169 of 2,070 scored counties
#14 of 18 scored counties in New Mexico
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $45M
- On groceries · $4,879 a household
- Spending per listing
- $9M
- 3% below the U.S.
- Listings per 10k households
- 5.4
- 21% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the grocery stores around any address in Luna County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Luna County comes to about $45M a year: $4,879 per household, 23% below the U.S. average. That works out to $9M per store, 3% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 5 grocery stores on map listings in Luna County as of September 2026. One of them (20%) is a chain location, against 37% across the U.S. Per 10,000 households, that is 5.4, 21% below the U.S. rate of 6.8.
Official counts show 3 businesses with payroll classed as supermarkets and grocery stores in Luna County in 2023. That is one for every 3,074 households, against one for every 2,053 across the U.S.
Between 2020 and 2025, the population of Luna County declined 0.2%, against +3.1% for the U.S. Luna County scores 45 (lower middle) on the Groundwork market score for grocery stores, ranking #1,169 of 2,070 scored counties and #14 of 18 scored counties in New Mexico.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 4.5 | 6.8 |
| Spending per listing | $9M | $12.7M | $9.3M |
| Households per official establishment | 3,074 | 3,404 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | 0.0% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on groceries | $4,879 | $5,673 | $6,319 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 45 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 133
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for grocery stores, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 11 | 1.9 | $32M | +6.9% | #41 of 2,070 |
| 2Valencia County, NM | 81 | 7 | 2.5 | $21.7M | +7.2% | #160 of 2,070 |
| 3Eddy County, NM | 77 | 8 | 3.4 | $17.5M | +0.3% | #238 of 2,070 |
| 4Doña Ana County, NM | 71 | 36 | 4.2 | $12.8M | +4.1% | #370 of 2,070 |
| 5Los Alamos County, NM | 71 | 5 | 6.1 | $12.2M | 0.0% | #376 of 2,070 |
| 6Santa Fe County, NM | 69 | 37 | 5.2 | $11.6M | +1.2% | #433 of 2,070 |
| 7Bernalillo County, NM | 68 | 112 | 3.9 | $14.8M | −1.4% | #448 of 2,070 |
| 8Rio Arriba County, NM | 60 | 6 | 3.8 | $14.3M | −1.0% | #666 of 2,070 |
| 9Lea County, NM | 58 | 13 | 5.3 | $10.9M | +0.2% | #741 of 2,070 |
| 10Otero County, NM | 57 | 15 | 6.1 | $8.9M | +3.7% | #780 of 2,070 |
| 14Luna County, NM | 45 | 5 | 5.4 | $9M | −0.2% | #1,169 of 2,070 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores26
- Grocery stores45
- Convenience stores29
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Luna County, NM?
As of September 2026, map listings count 5 grocery stores in Luna County. One of them (20%) is a chain location. The listings count grocery stores and supermarkets. Official counts show 3 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Luna County, NM spend on groceries?
About $45M a year, or $4,879 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 5 grocery stores on map listings, it comes to $9M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for grocery stores?
Luna County has 5.4 grocery stores per 10,000 households, 21% below the U.S. rate of 6.8. Spending per store is $9M, 3% below the U.S. figure of $9.3M. The count on map listings matches the U.S. ratio of grocery stores to household spending. There is one business with payroll in the industry for every 3,074 households, against one for every 2,053 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 45 for grocery stores (lower middle), #1,169 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.