Groceries and convenience · County · New Mexico
Grocery and convenience stores in Luna County, NM
The grocery and convenience stores in Luna County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #2,071 of 2,402 scored counties
#21 of 25 scored counties in New Mexico
- Listings
- 23
- 7 chain locations (30%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $45M
- On groceries · $4,879 a household
- Spending per listing
- $2M
- 42% below the U.S.
- Listings per 10k households
- 24.9
- 33% above the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the grocery and convenience stores around any address in Luna County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Luna County scores 26 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #2,071 of 2,402 scored counties and #21 of 25 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $4,879 per household (23% below the U.S. average), households in Luna County spend about $45M a year on groceries. That works out to $2M per store, 42% below the U.S. figure of $3.4M.
There are 23 grocery and convenience stores on map listings in Luna County as of September 2026. Chain locations make up 30% of them, against 42% across the U.S. That comes to 24.9 for every 10,000 households, 33% above the U.S. rate of 18.7.
In 2023, official counts showed 6 businesses with payroll in Luna County classed as grocery and convenience stores. That is one for every 1,537 households, against one for every 1,293 across the U.S. Population estimates put the population change in Luna County from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.9 | 16.2 | 18.7 |
| Spending per listing | $2M | $3.5M | $3.4M |
| Households per official establishment | 1,537 | 2,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +7.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on groceries | $4,879 | $5,673 | $6,319 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 26 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 148
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 237 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for grocery and convenience stores, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 92 | 52 | 9.1 | $6.8M | +6.9% | #29 of 2,402 |
| 2Los Alamos County, NM | 80 | 10 | 12.1 | $6.1M | 0.0% | #175 of 2,402 |
| 3Valencia County, NM | 79 | 36 | 13.1 | $4.2M | +7.2% | #203 of 2,402 |
| 4Santa Fe County, NM | 74 | 114 | 16.1 | $3.8M | +1.2% | #324 of 2,402 |
| 5Bernalillo County, NM | 71 | 349 | 12.2 | $4.8M | −1.4% | #405 of 2,402 |
| 6Torrance County, NM | 71 | 7 | 11.6 | $4.7M | +6.9% | #406 of 2,402 |
| 7Doña Ana County, NM | 70 | 124 | 14.6 | $3.7M | +4.1% | #439 of 2,402 |
| 8Rio Arriba County, NM | 64 | 18 | 11.5 | $4.8M | −1.0% | #617 of 2,402 |
| 9Otero County, NM | 62 | 44 | 18.0 | $3M | +3.7% | #722 of 2,402 |
| 10Eddy County, NM | 62 | 51 | 21.6 | $2.7M | +0.3% | #735 of 2,402 |
| 21Luna County, NM | 26 | 23 | 24.9 | $2M | −0.2% | #2,071 of 2,402 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores26
- Grocery stores45
- Convenience stores29
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Luna County, NM?
As of September 2026, map listings count 23 grocery and convenience stores in Luna County. 7 of them (30%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 6 businesses with payroll classed as grocery and convenience stores in 2023.
How much do households in Luna County, NM spend on groceries?
About $45M a year, or $4,879 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 23 grocery and convenience stores on map listings, it comes to $2M per store. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for grocery and convenience stores?
Luna County has 24.9 grocery and convenience stores per 10,000 households, 33% above the U.S. rate of 18.7. Spending per store is $2M, 42% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Luna County would have about 13, against 23 on map listings. There is one business with payroll in the industry for every 1,537 households, against one for every 1,293 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 26 for grocery and convenience stores (lower middle), #2,071 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.