Food and drink · County · New Mexico
Coffee shops and cafes in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,938 of 2,063 scored counties
#17 of 24 scored counties in New Mexico
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $24.8M
- On food away from home · $2,691 a household
- Spending per listing
- $3.1M
- 16% below the U.S.
- Listings per 10k households
- 8.7
- 21% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the coffee shops and cafes around any address in Luna County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Luna County scores 22 (low) on the Groundwork market score for coffee shops and cafes, ranking #1,938 of 2,063 scored counties and #17 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 8 coffee shops and cafes in Luna County. Chain locations make up 25% of them, against 39% across the U.S. Per 10,000 households, that is 8.7, 21% below the U.S. rate of 11.0.
At $2,691 per household (34% below the U.S. average), households in Luna County spend about $24.8M a year on food away from home. That is about $3.1M of household spending for each cafe on map listings, 16% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
There is no official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Luna County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as snack and nonalcoholic beverage bars in Luna County. Population estimates put the population change in Luna County from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 11.9 | 11.0 |
| Spending per listing | $3.1M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | n/a | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,691 | $3,547 | $4,070 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 22 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack and nonalcoholic beverage bars
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 73 | 51 | 9.0 | $4.5M | +6.9% | #242 of 2,063 |
| 2Valencia County, NM | 69 | 21 | 7.6 | $4.4M | +7.2% | #341 of 2,063 |
| 3Rio Arriba County, NM | 65 | 7 | 4.5 | $7.4M | −1.0% | #418 of 2,063 |
| 4Los Alamos County, NM | 57 | 12 | 14.6 | $3.8M | 0.0% | #740 of 2,063 |
| 5Otero County, NM | 53 | 22 | 9.0 | $3.7M | +3.7% | #902 of 2,063 |
| 6Doña Ana County, NM | 49 | 80 | 9.4 | $3.5M | +4.1% | #1,058 of 2,063 |
| 7Cibola County, NM | 42 | 7 | 8.2 | $3.7M | −0.6% | #1,307 of 2,063 |
| 8San Miguel County, NM | 41 | 10 | 8.4 | $3.6M | −3.2% | #1,338 of 2,063 |
| 9Santa Fe County, NM | 37 | 108 | 15.3 | $2.6M | +1.2% | #1,528 of 2,063 |
| 10San Juan County, NM | 33 | 41 | 9.8 | $3.4M | −0.9% | #1,647 of 2,063 |
| 17Luna County, NM | 22 | 8 | 8.7 | $3.1M | −0.2% | #1,938 of 2,063 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes25
- Sit-down restaurants22
- Fast food and sandwich shops29
- Pizza33
- Coffee shops and cafes22
- Bakeries and dessert shops29
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Luna County, NM?
Luna County has 8 coffee shops and cafes on map listings as of September 2026. 2 of them (25%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in Luna County: counts under 3 are left out.
How much do households in Luna County, NM spend on food away from home?
About $24.8M a year, or $2,691 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 8 coffee shops and cafes on map listings, it comes to $3.1M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for coffee shops and cafes?
Luna County has 8.7 coffee shops and cafes per 10,000 households, 21% below the U.S. rate of 11.0. Spending per cafe is $3.1M, 16% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Luna County would have about 7, against 8 on map listings.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 22 for coffee shops and cafes (low), #1,938 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.