Groceries and convenience · County · New Hampshire
Grocery stores in Sullivan County, NH
Competitor counts, household spending and official business counts for grocery stores in Sullivan County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #373 of 2,070 scored counties
#6 of 10 scored counties in New Hampshire
- Listings
- 9
- 5 chain locations (56%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $111.9M
- On groceries · $6,735 a household
- Spending per listing
- $12.4M
- 34% above the U.S.
- Listings per 10k households
- 5.4
- 21% below the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the grocery stores around any address in Sullivan County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 grocery stores in Sullivan County. Chain locations make up 56% of them, against 37% across the U.S. That comes to 5.4 for every 10,000 households, 21% below the U.S. rate of 6.8.
Households in Sullivan County spend about $111.9M a year on groceries, or $6,735 per household, 7% above the U.S. average. Spread across 9 grocery stores, that is $12.4M per store, 34% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as supermarkets and grocery stores in Sullivan County in 2023. That is one for every 2,374 households, against one for every 2,053 across the U.S.
Between 2020 and 2025, the population of Sullivan County grew 2.1%, slower than the U.S. (+3.1%). For grocery stores, Sullivan County has a Groundwork market score of 71 (upper middle): #373 of 2,070 scored counties and #6 of 10 scored counties in New Hampshire. That puts it in the top quarter of counties.
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 6.7 | 6.8 |
| Spending per listing | $12.4M | $10.8M | $9.3M |
| Households per official establishment | 2,374 | 2,316 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | 0.0% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on groceries | $6,735 | $7,252 | $6,319 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 71 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 478
- Annual payroll, 2023
- $11.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 95 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for grocery stores, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rockingham County, NH | 80 | 78 | 6.1 | $12.6M | +3.0% | #195 of 2,070 |
| 2Hillsborough County, NH | 78 | 92 | 5.5 | $13.5M | +2.5% | #229 of 2,070 |
| 3Merrimack County, NH | 74 | 40 | 6.6 | $10.9M | +2.6% | #322 of 2,070 |
| 4Strafford County, NH | 74 | 34 | 6.5 | $10.8M | +3.0% | #325 of 2,070 |
| 5Belknap County, NH | 72 | 15 | 5.7 | $12.3M | +2.1% | #353 of 2,070 |
| 6Sullivan County, NH | 71 | 9 | 5.4 | $12.4M | +2.1% | #373 of 2,070 |
| 7Cheshire County, NH | 55 | 26 | 8.5 | $8M | +2.3% | #851 of 2,070 |
| 8Carroll County, NH | 49 | 22 | 10.1 | $6.8M | +5.0% | #1,065 of 2,070 |
| 9Grafton County, NH | 45 | 36 | 9.7 | $7.2M | +2.2% | #1,187 of 2,070 |
| 10Coos County, NH | 30 | 20 | 14.3 | $4.3M | +0.4% | #1,657 of 2,070 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores50
- Grocery stores71
- Convenience stores45
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Sullivan County, NH?
There are 9 grocery stores on map listings in Sullivan County as of September 2026. 5 of them (56%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 7 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Sullivan County, NH spend on groceries?
About $111.9M a year, or $6,735 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 9 grocery stores on map listings, it comes to $12.4M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for grocery stores?
Sullivan County has 5.4 grocery stores per 10,000 households, 21% below the U.S. rate of 6.8. Spending per store is $12.4M, 34% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Sullivan County would have about 12, against 9 on map listings. There is one business with payroll in the industry for every 2,374 households, against one for every 2,053 across the U.S.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 71 for grocery stores (upper middle), #373 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.