Clothing and laundry · County · Florida
Clothing and shoe stores in Okaloosa County, FL
How Okaloosa County, FL compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,270 of 2,087 scored counties
#42 of 58 scored counties in Florida
- Listings
- 154
- 87 chain locations (56%)
- Official establishments
- 107
- −13.7% since 2019
- Household spending a year
- $170.7M
- On clothing, shoes and related services · $1,999 a household
- Spending per listing
- $1.1M
- 13% below the U.S.
- Listings per 10k households
- 18.0
- 11% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the clothing and shoe stores around any address in Okaloosa County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 154 clothing and shoe stores in Okaloosa County. Chain locations make up 56% of them, against 44% across the U.S. That is 18.0 per 10,000 households, 11% above the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Okaloosa County comes to about $170.7M a year: $1,999 per household, 3% below the U.S. average. That is about $1.1M of household spending for each store on map listings, 13% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in Okaloosa County was 107 in 2023, down 13.7% from 2019. That is one for every 798 households, against one for every 1,273 across the U.S. Official counts also show 113 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $554K has gone to businesses classed as clothing and shoe stores in Okaloosa County.
Population estimates put the population change in Okaloosa County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). Okaloosa County scores 44 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,270 of 2,087 scored counties and #42 of 58 scored counties in Florida.
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 18.1 | 16.2 |
| Spending per listing | $1.1M | $1.1M | $1.3M |
| Households per official establishment | 798 | 1,054 | 1,273 |
| Official establishment growth, 2019–2023 | −13.7% | −9.5% | −12.2% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,999 | $1,922 | $2,055 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 44 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 124 → 107−13.7% over the period
- Employees, 2023
- 1,297
- Annual payroll, 2023
- $26.7M
- One-person businesses, 2023
- 113Businesses with no payroll
- Map listings, September 2026
- 15487 chain locations
- Listings at the U.S. rate for this spending
- 134The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $554K
SBA-backed loans to businesses classed as clothing and shoe stores in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Florida
Every Florida market ranked →The highest-scoring counties in Florida for clothing and shoe stores, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Flagler County, FL | 90 | 27 | 5.1 | $3.8M | +21.0% | #26 of 2,087 |
| 2Wakulla County, FL | 88 | 5 | 3.9 | $4.8M | +12.3% | #38 of 2,087 |
| 3Santa Rosa County, FL | 88 | 54 | 7.4 | $2.7M | +11.7% | #46 of 2,087 |
| 4Sumter County, FL | 85 | 36 | 5.1 | $3.6M | +21.1% | #71 of 2,087 |
| 5Baker County, FL | 82 | 5 | 5.5 | $3.5M | +5.8% | #123 of 2,087 |
| 6Citrus County, FL | 80 | 39 | 5.5 | $3.1M | +11.1% | #154 of 2,087 |
| 7St. Lucie County, FL | 79 | 112 | 8.1 | $2.2M | +21.4% | #174 of 2,087 |
| 8Lake County, FL | 78 | 124 | 7.5 | $2.5M | +18.1% | #182 of 2,087 |
| 9Hernando County, FL | 77 | 55 | 6.7 | $2.6M | +13.3% | #195 of 2,087 |
| 10Hendry County, FL | 73 | 12 | 8.5 | $2M | +21.5% | #297 of 2,087 |
| 42Okaloosa County, FL | 44 | 154 | 18.0 | $1.1M | +4.6% | #1,270 of 2,087 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry41
- Clothing and shoe stores44
- Laundromats52
- Dry cleaners80
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Okaloosa County, FL?
There are 154 clothing and shoe stores on map listings in Okaloosa County as of September 2026. 87 of them (56%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 107 businesses with payroll classed as clothing and shoe stores in 2023, down 13.7% from 2019. Another 113 one-person businesses have no payroll, by official counts.
How much do households in Okaloosa County, FL spend on clothing, shoes and related services?
About $170.7M a year, or $1,999 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 154 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for clothing and shoe stores?
Okaloosa County has 18.0 clothing and shoe stores per 10,000 households, 11% above the U.S. rate of 16.2. Spending per store is $1.1M, 13% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Okaloosa County would have about 134, against 154 on map listings. There is one business with payroll in the industry for every 798 households, against one for every 1,273 across the U.S. The official count fell 13.7% from 2019 to 2023, against −12.2% for the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 44 for clothing and shoe stores (lower middle), #1,270 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.