Beauty and personal care · County · Florida
Barbershops in Okaloosa County, FL
The barbershops in Okaloosa County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #789 of 1,356 scored counties
#26 of 50 scored counties in Florida
- Listings
- 59
- 7 chain locations (12%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $81.7M
- On personal care products and services · $956 a household
- Spending per listing
- $1.4M
- 27% below the U.S.
- Listings per 10k households
- 6.9
- 30% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the barbershops around any address in Okaloosa County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Okaloosa County spend about $81.7M a year on personal care products and services, or $956 per household, 5% below the U.S. average. That works out to $1.4M per shop, 27% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Okaloosa County has 59 barbershops on map listings as of September 2026. Chain locations make up 12% of them, against 12% across the U.S. That is 6.9 per 10,000 households, 30% above the U.S. rate of 5.3.
Official counts show 6 businesses with payroll classed as barber shops in Okaloosa County in 2023. That is one for every 14,235 households, against one for every 16,589 across the U.S. Another 75 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Okaloosa County grew 4.6%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in Okaloosa County is 47 (lower middle), #789 of 1,356 scored counties and #26 of 50 scored counties in Florida.
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 7.1 | 5.3 |
| Spending per listing | $1.4M | $1.3M | $1.9M |
| Households per official establishment | 14,235 | 10,833 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.7% | +28.5% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $956 | $911 | $1,005 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 47 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 68
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 597 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Florida
Every Florida market ranked →The highest-scoring counties in Florida for barbershops, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, FL | 88 | 8 | 2.3 | $4.2M | +22.9% | #22 of 1,356 |
| 2Sumter County, FL | 83 | 14 | 2.0 | $4.5M | +21.1% | #44 of 1,356 |
| 3St. Johns County, FL | 80 | 31 | 2.7 | $4.2M | +25.0% | #68 of 1,356 |
| 4Nassau County, FL | 73 | 17 | 4.3 | $2.3M | +17.4% | #171 of 1,356 |
| 5Santa Rosa County, FL | 72 | 30 | 4.1 | $2.4M | +11.7% | #189 of 1,356 |
| 6Flagler County, FL | 63 | 25 | 4.8 | $1.9M | +21.0% | #391 of 1,356 |
| 7Manatee County, FL | 63 | 93 | 5.3 | $1.8M | +16.6% | #395 of 1,356 |
| 8Putnam County, FL | 60 | 8 | 2.6 | $2.9M | +5.9% | #444 of 1,356 |
| 9Volusia County, FL | 59 | 123 | 5.1 | $1.7M | +9.1% | #472 of 1,356 |
| 10Charlotte County, FL | 58 | 43 | 4.7 | $1.8M | +15.5% | #499 of 1,356 |
| 26Okaloosa County, FL | 47 | 59 | 6.9 | $1.4M | +4.6% | #789 of 1,356 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons38
- Barbershops47
- Nail salons45
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Okaloosa County, FL?
Map listings as of September 2026 show 59 barbershops in Okaloosa County. 7 of them (12%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Official counts list 75 one-person businesses without payroll.
How much do households in Okaloosa County, FL spend on personal care products and services?
About $81.7M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 59 barbershops on map listings, it comes to $1.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for barbershops?
Okaloosa County has 6.9 barbershops per 10,000 households, 30% above the U.S. rate of 5.3. Spending per shop is $1.4M, 27% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Okaloosa County would have about 43, against 59 on map listings. There is one business with payroll in the industry for every 14,235 households, against one for every 16,589 across the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 47 for barbershops (lower middle), #789 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.