Groundwork

Food and drink · County · Florida

Bakeries and dessert shops in Hillsborough County, FL

Competitor counts, household spending and official business counts for bakeries and dessert shops in Hillsborough County, FL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #430 of 1,889 scored counties
#27 of 53 scored counties in Florida

Listings
550
254 chain locations (46%)
Official establishments
286
All snack bars and retail bakeries · +31.2% since 2019
Household spending a year
$2.3B
On food away from home · $4,002 a household
Spending per listing
$4.2M
2% above the U.S.
Listings per 10k households
9.4
4% below the U.S.
Population, 2025
1,574,115
+7.4% since 2020

See the bakeries and dessert shops around any address in Hillsborough County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Hillsborough County spend about $2.3B a year on food away from home, or $4,002 per household, 2% below the U.S. average. That is about $4.2M of household spending for each shop on map listings, 2% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 550 bakeries and dessert shops on map listings in Hillsborough County as of September 2026. Chain locations make up 46% of them, against 35% across the U.S. That is 9.4 per 10,000 households, 4% below the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in Hillsborough County was 286 in 2023, up 31.2% from 2019. That is one for every 2,039 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 110 one-person businesses without payroll. Since fiscal 2022, 28 SBA-backed loans worth $12.3M have gone to businesses classed as snack bars and retail bakeries in Hillsborough County.

Population estimates show Hillsborough County grew 7.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in Hillsborough County is 64 (upper middle), #430 of 1,889 scored counties and #27 of 53 scored counties in Florida. That puts it in the top quarter of counties.

How Hillsborough County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Hillsborough County, FL compared with Florida and the U.S.
MeasureHillsborough CountyFloridaU.S.
Listings per 10k households9.49.99.8
Spending per listing$4.2M$3.9M$4.1M
Households per official establishment (all snack bars and retail bakeries)2,0391,7431,369
Official establishment growth, 2019–2023+31.2%+34.5%+24.6%
Population growth, 2020–2025+7.4%+8.7%+3.1%
Spending per household on food away from home$4,002$3,841$4,070
Median household income$79,540$74,568$80,734
Groundwork market score6455

Official counts and lending

Businesses

Official establishments, 2019 to 2023
218 → 286All snack bars and retail bakeries · +31.2% over the period
Employees, 2023
3,373
Annual payroll, 2023
$70.6M
One-person businesses, 2023
110All snack bars and retail bakeries with no payroll
Map listings, September 2026
550254 chain locations
Listings at the U.S. rate for this spending
563The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
28
Amount
$12.3M

SBA-backed loans to businesses classed as snack bars and retail bakeries in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Hillsborough County

Population, 2025 estimate
1,574,115+7.4% since 2020
Households
583,192
Median age
38.9
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
1,022 sq. mi.
People per square mile
1,490
Median household income
$79,540+35.1% vs. 2015–2019, before inflation
Average household income
$112,695
Median home value
$371,500
Jobs located here
844,193
Daytime population
1,660,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hillsborough County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for bakeries and dessert shops, numbered among those based in Florida, with Hillsborough County marked.

Top counties in Florida

Counties in Florida ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL91243.4$11M+21.1%#11 of 1,889
2Wakulla County, FL8764.7$8.1M+12.3%#30 of 1,889
3Flagler County, FL85295.5$7M+21.0%#49 of 1,889
4Santa Rosa County, FL85506.9$6.1M+11.7%#53 of 1,889
5Nassau County, FL81328.1$5.1M+17.4%#81 of 1,889
6Suwannee County, FL7753.1$10.3M+10.6%#122 of 1,889
7Lake County, FL771096.6$5.6M+18.1%#131 of 1,889
8Citrus County, FL76385.3$6.1M+11.1%#145 of 1,889
9Clay County, FL76607.2$5.6M+9.4%#148 of 1,889
10Charlotte County, FL76596.5$5.5M+15.5%#149 of 1,889
27Hillsborough County, FL645509.4$4.2M+7.4%#430 of 1,889

Other business types in Hillsborough County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Hillsborough County, FL?

As of September 2026, map listings count 550 bakeries and dessert shops in Hillsborough County. 254 of them (46%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 286 businesses with payroll classed as snack bars and retail bakeries in 2023, up 31.2% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 110 one-person businesses without payroll.

How much do households in Hillsborough County, FL spend on food away from home?

About $2.3B a year, or $4,002 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 550 bakeries and dessert shops on map listings, it comes to $4.2M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.

How does Hillsborough County, FL compare with the U.S. for bakeries and dessert shops?

Hillsborough County has 9.4 bakeries and dessert shops per 10,000 households, 4% below the U.S. rate of 9.8. Spending per shop is $4.2M, 2% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Hillsborough County would have about 563, against 550 on map listings. There is one business with payroll in the industry for every 2,039 households, against one for every 1,369 across the U.S. The official count rose 31.2% from 2019 to 2023, against +24.6% for the U.S.

How fast is Hillsborough County, FL growing?

Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 64 for bakeries and dessert shops (upper middle), #430 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hillsborough County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Hillsborough County

Screening a site or an acquisition in Hillsborough County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.