Groundwork

Food and drink · County · Florida

Restaurants and cafes in Hillsborough County, FL

How Hillsborough County, FL compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #893 of 2,405 scored counties
#38 of 65 scored counties in Florida

Listings
6,625
2,346 chain locations (35%)
Official establishments
2,374
+12.3% since 2019
Household spending a year
$2.3B
On food away from home · $4,002 a household
Spending per listing
$352K
5% below the U.S.
Listings per 10k households
113.6
3% above the U.S.
Population, 2025
1,574,115
+7.4% since 2020

See the restaurants and cafes around any address in Hillsborough County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 6,625 restaurants and cafes in Hillsborough County. Chain locations make up 35% of them, against 34% across the U.S. That comes to 113.6 for every 10,000 households, 3% above the U.S. rate of 109.8.

Household spending on food away from home in Hillsborough County comes to about $2.3B a year: $4,002 per household, 2% below the U.S. average. Spread across 6,625 restaurants and cafes, that is $352K per restaurant, 5% below the U.S. figure of $371K.

Official counts show 2,374 businesses with payroll classed as restaurants and other eating places in Hillsborough County in 2023, up 12.3% from 2019. That is one for every 246 households, against one for every 209 across the U.S. Official counts list 1,050 one-person businesses without payroll. Since fiscal 2022, 147 SBA-backed loans worth $89.3M have gone to businesses classed as restaurants and other eating places in Hillsborough County.

Between 2020 and 2025, the population of Hillsborough County grew 7.4%, faster than the U.S. (+3.1%). Hillsborough County scores 57 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #893 of 2,405 scored counties and #38 of 65 scored counties in Florida.

How Hillsborough County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Hillsborough County, FL compared with Florida and the U.S.
MeasureHillsborough CountyFloridaU.S.
Listings per 10k households113.6112.4109.8
Spending per listing$352K$342K$371K
Households per official establishment246223209
Official establishment growth, 2019–2023+12.3%+11.6%+6.0%
Population growth, 2020–2025+7.4%+8.7%+3.1%
Spending per household on food away from home$4,002$3,841$4,070
Median household income$79,540$74,568$80,734
Groundwork market score5746

Official counts and lending

Businesses

Official establishments, 2019 to 2023
2,115 → 2,374+12.3% over the period
Employees, 2023
46,453
Annual payroll, 2023
$1.2B
One-person businesses, 2023
1,050Businesses with no payroll
Map listings, September 2026
6,6252,346 chain locations
Listings at the U.S. rate for this spending
6,295The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
147
Amount
$89.3M

SBA-backed loans to businesses classed as restaurants and other eating places in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hillsborough County

Population, 2025 estimate
1,574,115+7.4% since 2020
Households
583,192
Median age
38.9
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
1,022 sq. mi.
People per square mile
1,490
Median household income
$79,540+35.1% vs. 2015–2019, before inflation
Average household income
$112,695
Median home value
$371,500
Jobs located here
844,193
Daytime population
1,660,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hillsborough County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for restaurants and cafes, numbered among those based in Florida, with Hillsborough County marked.

Top counties in Florida

Counties in Florida ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL9033747.9$782K+21.1%#22 of 2,405
2Santa Rosa County, FL8655276.0$548K+11.7%#53 of 2,405
3Gilchrist County, FL824360.1$581K+14.5%#106 of 2,405
4Flagler County, FL8239074.2$523K+21.0%#112 of 2,405
5Wakulla County, FL8210078.5$486K+12.3%#113 of 2,405
6Union County, FL802251.0$664K+5.2%#132 of 2,405
7Clay County, FL7967780.9$499K+9.4%#157 of 2,405
8Pasco County, FL781,85078.3$477K+19.1%#184 of 2,405
9Glades County, FL772453.3$572K+9.9%#195 of 2,405
10Charlotte County, FL7770377.6$463K+15.5%#209 of 2,405
38Hillsborough County, FL576,625113.6$352K+7.4%#893 of 2,405

Other business types in Hillsborough County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Hillsborough County, FL?

There are 6,625 restaurants and cafes on map listings in Hillsborough County as of September 2026. 2,346 of them (35%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 2,374 businesses with payroll classed as restaurants and other eating places in 2023, up 12.3% from 2019. Official counts also show 1,050 one-person businesses without payroll.

How much do households in Hillsborough County, FL spend on food away from home?

About $2.3B a year, or $4,002 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 6,625 restaurants and cafes on map listings, it comes to $352K per restaurant. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.

How does Hillsborough County, FL compare with the U.S. for restaurants and cafes?

Hillsborough County has 113.6 restaurants and cafes per 10,000 households, 3% above the U.S. rate of 109.8. Spending per restaurant is $352K, 5% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Hillsborough County would have about 6,295, against 6,625 on map listings. There is one business with payroll in the industry for every 246 households, against one for every 209 across the U.S. The official count rose 12.3% from 2019 to 2023, against +6.0% for the U.S.

How fast is Hillsborough County, FL growing?

Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 57 for restaurants and cafes (upper middle), #893 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hillsborough County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Hillsborough County

Screening a site or an acquisition in Hillsborough County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.