Food and drink · County · Florida
Sit-down restaurants in Hillsborough County, FL
Competitor counts, household spending and official business counts for sit-down restaurants in Hillsborough County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #1,013 of 2,405 scored counties
#37 of 65 scored counties in Florida
- Listings
- 3,818
- 1,149 chain locations (30%)
- Official establishments
- 1,015
- +7.2% since 2019
- Household spending a year
- $2.3B
- On food away from home · $4,002 a household
- Spending per listing
- $611K
- 8% below the U.S.
- Listings per 10k households
- 65.5
- 7% above the U.S.
- Population, 2025
- 1,574,115
- +7.4% since 2020
See the sit-down restaurants around any address in Hillsborough County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,818 sit-down restaurants in Hillsborough County. Of those, 1,149 are chain locations, or 30%, against 29% across the U.S. Per 10,000 households, that is 65.5, 7% above the U.S. rate of 61.3.
At $4,002 per household (2% below the U.S. average), households in Hillsborough County spend about $2.3B a year on food away from home. That is about $611K of household spending for each restaurant on map listings, 8% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in Hillsborough County was 1,015 in 2023, up 7.2% from 2019. That is one for every 575 households, against one for every 500 across the U.S. Official counts also show 412 one-person businesses without payroll. Since fiscal 2022, 63 SBA-backed loans worth $39.3M have gone to businesses classed as full-service restaurants in Hillsborough County.
Between 2020 and 2025, the population of Hillsborough County grew 7.4%, faster than the U.S. (+3.1%). Hillsborough County scores 54 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #1,013 of 2,405 scored counties and #37 of 65 scored counties in Florida.
How Hillsborough County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 65.5 | 66.0 | 61.3 |
| Spending per listing | $611K | $582K | $664K |
| Households per official establishment | 575 | 481 | 500 |
| Official establishment growth, 2019–2023 | +7.2% | +7.1% | +1.5% |
| Population growth, 2020–2025 | +7.4% | +8.7% | +3.1% |
| Spending per household on food away from home | $4,002 | $3,841 | $4,070 |
| Median household income | $79,540 | $74,568 | $80,734 |
| Groundwork market score | 54 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 947 → 1,015+7.2% over the period
- Employees, 2023
- 24,397
- Annual payroll, 2023
- $725M
- One-person businesses, 2023
- 412Businesses with no payroll
- Map listings, September 2026
- 3,8181,149 chain locations
- Listings at the U.S. rate for this spending
- 3,517The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 63
- Amount
- $39.3M
SBA-backed loans to businesses classed as full-service restaurants in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 1,574,115+7.4% since 2020
- Households
- 583,192
- Median age
- 38.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,022 sq. mi.
- People per square mile
- 1,490
- Median household income
- $79,540+35.1% vs. 2015–2019, before inflation
- Average household income
- $112,695
- Median home value
- $371,500
- Jobs located here
- 844,193
- Daytime population
- 1,660,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Florida
Every Florida market ranked →The highest-scoring counties in Florida for sit-down restaurants, numbered among those based in Florida, with Hillsborough County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 87 | 176 | 25.0 | $1.5M | +21.1% | #48 of 2,405 |
| 2Santa Rosa County, FL | 83 | 293 | 40.4 | $1M | +11.7% | #87 of 2,405 |
| 3Baker County, FL | 80 | 30 | 32.7 | $1.2M | +5.8% | #126 of 2,405 |
| 4Glades County, FL | 78 | 8 | 17.8 | $1.7M | +9.9% | #155 of 2,405 |
| 5Gilchrist County, FL | 78 | 27 | 37.8 | $925K | +14.5% | #176 of 2,405 |
| 6Clay County, FL | 78 | 380 | 45.4 | $889K | +9.4% | #177 of 2,405 |
| 7Pasco County, FL | 77 | 993 | 42.0 | $888K | +19.1% | #199 of 2,405 |
| 8Union County, FL | 76 | 10 | 23.2 | $1.5M | +5.2% | #209 of 2,405 |
| 9Flagler County, FL | 75 | 225 | 42.8 | $906K | +21.0% | #251 of 2,405 |
| 10Dixie County, FL | 74 | 14 | 22.5 | $1.3M | +8.0% | #257 of 2,405 |
| 37Hillsborough County, FL | 54 | 3,818 | 65.5 | $611K | +7.4% | #1,013 of 2,405 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes57
- Sit-down restaurants54
- Fast food and sandwich shops68
- Pizza72
- Coffee shops and cafes64
- Bakeries and dessert shops64
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Hillsborough County, FL?
Hillsborough County has 3,818 sit-down restaurants on map listings as of September 2026. 1,149 of them (30%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 1,015 businesses with payroll classed as full-service restaurants in 2023, up 7.2% from 2019. Another 412 one-person businesses have no payroll, by official counts.
How much do households in Hillsborough County, FL spend on food away from home?
About $2.3B a year, or $4,002 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 3,818 sit-down restaurants on map listings, it comes to $611K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, FL compare with the U.S. for sit-down restaurants?
Hillsborough County has 65.5 sit-down restaurants per 10,000 households, 7% above the U.S. rate of 61.3. Spending per restaurant is $611K, 8% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Hillsborough County would have about 3,517, against 3,818 on map listings. There is one business with payroll in the industry for every 575 households, against one for every 500 across the U.S. The official count rose 7.2% from 2019 to 2023, against +1.5% for the U.S.
How fast is Hillsborough County, FL growing?
Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 54 for sit-down restaurants (upper middle), #1,013 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.