Food and drink · County · Florida
Pizza places in Hillsborough County, FL
The pizza places in Hillsborough County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #255 of 2,090 scored counties
#23 of 56 scored counties in Florida
- Listings
- 406
- 225 chain locations (55%)
- Official establishments
- 1,074
- All limited-service restaurants · +15.4% since 2019
- Household spending a year
- $2.3B
- On food away from home · $4,002 a household
- Spending per listing
- $5.7M
- 13% above the U.S.
- Listings per 10k households
- 7.0
- 12% below the U.S.
- Population, 2025
- 1,574,115
- +7.4% since 2020
See the pizza places around any address in Hillsborough County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 406 pizza places in Hillsborough County. Of those, 225 are chain locations, or 55%, against 58% across the U.S. That is 7.0 per 10,000 households, 12% below the U.S. rate of 8.0.
At $4,002 per household (2% below the U.S. average), households in Hillsborough County spend about $2.3B a year on food away from home. That is about $5.7M of household spending for each pizza place on map listings, 13% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Hillsborough County was 1,074 in 2023, up 15.4% from 2019. That is one for every 543 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 382 one-person businesses have no payroll, by official counts. Since fiscal 2022, 59 SBA-backed loans worth $38.9M have gone to businesses classed as limited-service restaurants in Hillsborough County.
Population estimates put the population change in Hillsborough County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%). For pizza places, Hillsborough County has a Groundwork market score of 72 (upper middle): #255 of 2,090 scored counties and #23 of 56 scored counties in Florida. That puts it in the top quarter of counties.
How Hillsborough County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.1 | 8.0 |
| Spending per listing | $5.7M | $5.4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 543 | 548 | 478 |
| Official establishment growth, 2019–2023 | +15.4% | +12.5% | +6.1% |
| Population growth, 2020–2025 | +7.4% | +8.7% | +3.1% |
| Spending per household on food away from home | $4,002 | $3,841 | $4,070 |
| Median household income | $79,540 | $74,568 | $80,734 |
| Groundwork market score | 72 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 931 → 1,074All limited-service restaurants · +15.4% over the period
- Employees, 2023
- 18,559
- Annual payroll, 2023
- $370.8M
- One-person businesses, 2023
- 382All limited-service restaurants with no payroll
- Map listings, September 2026
- 406225 chain locations
- Listings at the U.S. rate for this spending
- 459The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 59
- Amount
- $38.9M
SBA-backed loans to businesses classed as limited-service restaurants in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Hillsborough County
- Population, 2025 estimate
- 1,574,115+7.4% since 2020
- Households
- 583,192
- Median age
- 38.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,022 sq. mi.
- People per square mile
- 1,490
- Median household income
- $79,540+35.1% vs. 2015–2019, before inflation
- Average household income
- $112,695
- Median home value
- $371,500
- Jobs located here
- 844,193
- Daytime population
- 1,660,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Florida
Every Florida market ranked →The highest-scoring counties in Florida for pizza places, numbered among those based in Florida, with Hillsborough County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 92 | 19 | 2.7 | $13.9M | +21.1% | #3 of 2,090 |
| 2Wakulla County, FL | 91 | 6 | 4.7 | $8.1M | +12.3% | #9 of 2,090 |
| 3Santa Rosa County, FL | 89 | 39 | 5.4 | $7.8M | +11.7% | #16 of 2,090 |
| 4Flagler County, FL | 85 | 30 | 5.7 | $6.8M | +21.0% | #42 of 2,090 |
| 5Sarasota County, FL | 84 | 147 | 6.9 | $5.9M | +10.0% | #48 of 2,090 |
| 6Manatee County, FL | 82 | 114 | 6.4 | $6.1M | +16.6% | #60 of 2,090 |
| 7Charlotte County, FL | 80 | 57 | 6.3 | $5.7M | +15.5% | #89 of 2,090 |
| 8Collier County, FL | 80 | 129 | 7.8 | $5.6M | +10.6% | #90 of 2,090 |
| 9Lee County, FL | 78 | 227 | 6.9 | $5.6M | +14.4% | #124 of 2,090 |
| 10Citrus County, FL | 77 | 36 | 5.0 | $6.5M | +11.1% | #134 of 2,090 |
| 23Hillsborough County, FL | 72 | 406 | 7.0 | $5.7M | +7.4% | #255 of 2,090 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Hillsborough County, FL?
There are 406 pizza places on map listings in Hillsborough County as of September 2026. 225 of them (55%) are chain locations. The listings count pizza restaurants. Official counts show 1,074 businesses with payroll classed as limited-service restaurants in 2023, up 15.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 382 one-person businesses without payroll.
How much do households in Hillsborough County, FL spend on food away from home?
About $2.3B a year, or $4,002 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 406 pizza places on map listings, it comes to $5.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, FL compare with the U.S. for pizza places?
Hillsborough County has 7.0 pizza places per 10,000 households, 12% below the U.S. rate of 8.0. Spending per pizza place is $5.7M, 13% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Hillsborough County would have about 459, against 406 on map listings. There is one business with payroll in the industry for every 543 households, against one for every 478 across the U.S. The official count rose 15.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Hillsborough County, FL growing?
Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 72 for pizza places (upper middle), #255 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.