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House cleaning businesses in DeSoto County, MS
Competitor counts, household spending and official business counts for house cleaning businesses in DeSoto County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #105 of 847 scored counties
#3 of 13 scored counties in Mississippi
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 31
- Businesses with payroll, 2023
- Household spending a year
- $108.6M
- On lawn care, cleaning and other household services · $1,530 a household
- Spending per listing
- $6.4M
- In line with the U.S.
- Listings per 10k households
- 2.4
- 9% above the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the house cleaning businesses around any address in DeSoto County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 house cleaning businesses in DeSoto County. One of them (6%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 2.4, 9% above the U.S. rate of 2.2.
Households in DeSoto County spend about $108.6M a year on lawn care, cleaning and other household services, or $1,530 per household, 8% above the U.S. average. That is about $6.4M of household spending for each business on map listings, in line with the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 31 businesses with payroll classed as janitorial and carpet cleaning services in DeSoto County in 2023. That is one for every 2,290 households, against one for every 1,735 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $319K have gone to businesses classed as janitorial and carpet cleaning services in DeSoto County.
Population estimates show DeSoto County grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). DeSoto County scores 70 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #105 of 847 scored counties and #3 of 13 scored counties in Mississippi. That puts it in the top quarter of counties.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 1.3 | 2.2 |
| Spending per listing | $6.4M | $10M | $6.4M |
| Households per official establishment | 2,290 | 2,787 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +6.6% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,530 | $1,315 | $1,414 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 70 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 31
- Employees, 2023
- 276
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $319K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for house cleaning businesses, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MS | 77 | 9 | 1.6 | $8.9M | +3.0% | #57 of 847 |
| 2Rankin County, MS | 70 | 6 | 1.0 | $15M | +3.2% | #99 of 847 |
| 3DeSoto County, MS | 70 | 17 | 2.4 | $6.4M | +6.3% | #105 of 847 |
| 4Madison County, MS | 69 | 9 | 2.0 | $7.8M | +6.5% | #110 of 847 |
| 5Harrison County, MS | 67 | 16 | 1.9 | $7M | +4.0% | #136 of 847 |
| 6Hinds County, MS | 59 | 10 | 1.1 | $11.2M | −6.6% | #243 of 847 |
| 7Pearl River County, MS | 58 | 6 | 2.7 | $4.8M | +5.6% | #276 of 847 |
| 8Lamar County, MS | 56 | 6 | 2.4 | $6.1M | +4.7% | #301 of 847 |
| 9Lafayette County, MS | 51 | 5 | 2.6 | $5.5M | +6.6% | #401 of 847 |
| 10Oktibbeha County, MS | 43 | 5 | 2.3 | $5.5M | +0.4% | #545 of 847 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in DeSoto County, MS?
DeSoto County has 17 house cleaning businesses on map listings as of September 2026. One of them (6%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 31 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in DeSoto County, MS spend on lawn care, cleaning and other household services?
About $108.6M a year, or $1,530 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 17 house cleaning businesses on map listings, it comes to $6.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for house cleaning businesses?
DeSoto County has 2.4 house cleaning businesses per 10,000 households, 9% above the U.S. rate of 2.2. Spending per business is $6.4M, in line with the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 2,290 households, against one for every 1,735 across the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 70 for house cleaning businesses (upper middle), #105 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.