Beauty and personal care · County · Mississippi
Nail salons in DeSoto County, MS
The nail salons in DeSoto County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #847 of 1,328 scored counties
#3 of 30 scored counties in Mississippi
- Listings
- 56
- 18 chain locations (32%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $66.5M
- On personal care products and services · $937 a household
- Spending per listing
- $1.2M
- 29% below the U.S.
- Listings per 10k households
- 7.9
- 32% above the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the nail salons around any address in DeSoto County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $937 per household (7% below the U.S. average), households in DeSoto County spend about $66.5M a year on personal care products and services. That is about $1.2M of household spending for each salon on map listings, 29% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
DeSoto County has 56 nail salons on map listings as of September 2026. Of those, 18 are chain locations, or 32%, against 27% across the U.S. That comes to 7.9 for every 10,000 households, 32% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in DeSoto County was 15 in 2023. That is one for every 4,732 households, against one for every 3,754 across the U.S. Another 346 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as nail salons in DeSoto County.
Between 2020 and 2025, the population of DeSoto County grew 6.3%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in DeSoto County is 45 (lower middle), #847 of 1,328 scored counties and #3 of 30 scored counties in Mississippi.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 5.9 | 6.0 |
| Spending per listing | $1.2M | $1.3M | $1.7M |
| Households per official establishment | 4,732 | 6,984 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +72.6% | +23.2% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $937 | $788 | $1,005 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 45 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 15
- Employees, 2023
- 51
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 346Businesses with no payroll
- Map listings, September 2026
- 5618 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $75K
SBA-backed loans to businesses classed as nail salons in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for nail salons, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pearl River County, MS | 51 | 9 | 4.1 | $1.9M | +5.6% | #660 of 1,328 |
| 2Jackson County, MS | 47 | 35 | 6.1 | $1.4M | +3.0% | #788 of 1,328 |
| 3DeSoto County, MS | 45 | 56 | 7.9 | $1.2M | +6.3% | #847 of 1,328 |
| 4Lincoln County, MS | 41 | 5 | 3.8 | $2M | +0.5% | #920 of 1,328 |
| 5Hancock County, MS | 41 | 10 | 4.9 | $1.7M | +1.6% | #926 of 1,328 |
| 6Madison County, MS | 39 | 34 | 7.7 | $1.3M | +6.5% | #972 of 1,328 |
| 7Lamar County, MS | 39 | 21 | 8.3 | $1.1M | +4.7% | #975 of 1,328 |
| 8Harrison County, MS | 39 | 72 | 8.6 | $934K | +4.0% | #977 of 1,328 |
| 9Union County, MS | 34 | 5 | 5.1 | $1.5M | +2.3% | #1,062 of 1,328 |
| 10Lafayette County, MS | 34 | 18 | 9.5 | $928K | +6.6% | #1,077 of 1,328 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons56
- Barbershops59
- Nail salons45
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in DeSoto County, MS?
Map listings as of September 2026 show 56 nail salons in DeSoto County. 18 of them (32%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Official counts list 346 one-person businesses without payroll.
How much do households in DeSoto County, MS spend on personal care products and services?
About $66.5M a year, or $937 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 56 nail salons on map listings, it comes to $1.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for nail salons?
DeSoto County has 7.9 nail salons per 10,000 households, 32% above the U.S. rate of 6.0. Spending per salon is $1.2M, 29% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, DeSoto County would have about 40, against 56 on map listings. There is one business with payroll in the industry for every 4,732 households, against one for every 3,754 across the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 45 for nail salons (lower middle), #847 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.