Clothing and laundry · County · Mississippi
Clothing and shoe stores in DeSoto County, MS
Competitor counts, household spending and official business counts for clothing and shoe stores in DeSoto County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,555 of 2,087 scored counties
#12 of 59 scored counties in Mississippi
- Listings
- 191
- 89 chain locations (47%)
- Official establishments
- 97
- −1.0% since 2019
- Household spending a year
- $138.8M
- On clothing, shoes and related services · $1,956 a household
- Spending per listing
- $727K
- 43% below the U.S.
- Listings per 10k households
- 26.9
- 66% above the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the clothing and shoe stores around any address in DeSoto County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in DeSoto County spend about $138.8M a year on clothing, shoes and related services, or $1,956 per household, 5% below the U.S. average. Spread across 191 clothing and shoe stores, that is $727K per store, 43% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 191 clothing and shoe stores on map listings in DeSoto County as of September 2026. Of those, 89 are chain locations, or 47%, against 44% across the U.S. That is 26.9 per 10,000 households, 66% above the U.S. rate of 16.2.
In 2023, official counts showed 97 businesses with payroll in DeSoto County classed as clothing and shoe stores, down 1.0% from 2019. That is one for every 732 households, against one for every 1,273 across the U.S. Official counts also show 310 one-person businesses without payroll.
Between 2020 and 2025, the population of DeSoto County grew 6.3%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in DeSoto County is 36 (lower middle), #1,555 of 2,087 scored counties and #12 of 59 scored counties in Mississippi.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.9 | 22.2 | 16.2 |
| Spending per listing | $727K | $756K | $1.3M |
| Households per official establishment | 732 | 941 | 1,273 |
| Official establishment growth, 2019–2023 | −1.0% | −6.7% | −12.2% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,956 | $1,677 | $2,055 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 36 | 4 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 98 → 97−1.0% over the period
- Employees, 2023
- 1,361
- Annual payroll, 2023
- $26.2M
- One-person businesses, 2023
- 310Businesses with no payroll
- Map listings, September 2026
- 19189 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for clothing and shoe stores, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 52 | 12 | 9.1 | $1.8M | +2.6% | #964 of 2,087 |
| 2Pearl River County, MS | 52 | 27 | 12.3 | $1.4M | +5.6% | #986 of 2,087 |
| 3Stone County, MS | 50 | 8 | 11.9 | $1.4M | +7.2% | #1,051 of 2,087 |
| 4Hancock County, MS | 48 | 32 | 15.8 | $1.1M | +1.6% | #1,138 of 2,087 |
| 5George County, MS | 46 | 24 | 25.8 | $663K | +8.1% | #1,206 of 2,087 |
| 6Copiah County, MS | 43 | 10 | 9.9 | $1.6M | −2.7% | #1,284 of 2,087 |
| 7Tate County, MS | 41 | 15 | 13.6 | $1.3M | +2.1% | #1,362 of 2,087 |
| 8Jackson County, MS | 40 | 113 | 19.6 | $909K | +3.0% | #1,416 of 2,087 |
| 9Tishomingo County, MS | 38 | 9 | 10.2 | $1.6M | −1.1% | #1,463 of 2,087 |
| 10Itawamba County, MS | 38 | 16 | 16.6 | $994K | +1.3% | #1,477 of 2,087 |
| 12DeSoto County, MS | 36 | 191 | 26.9 | $727K | +6.3% | #1,555 of 2,087 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry38
- Clothing and shoe stores36
- Laundromats76
- Dry cleaners62
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in DeSoto County, MS?
As of September 2026, map listings count 191 clothing and shoe stores in DeSoto County. 89 of them (47%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 97 businesses with payroll classed as clothing and shoe stores in 2023, down 1.0% from 2019. Another 310 one-person businesses have no payroll, by official counts.
How much do households in DeSoto County, MS spend on clothing, shoes and related services?
About $138.8M a year, or $1,956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 191 clothing and shoe stores on map listings, it comes to $727K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for clothing and shoe stores?
DeSoto County has 26.9 clothing and shoe stores per 10,000 households, 66% above the U.S. rate of 16.2. Spending per store is $727K, 43% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, DeSoto County would have about 109, against 191 on map listings. There is one business with payroll in the industry for every 732 households, against one for every 1,273 across the U.S. The official count fell 1.0% from 2019 to 2023, against −12.2% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 36 for clothing and shoe stores (lower middle), #1,555 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.