Pets · County · Mississippi
Pet businesses in DeSoto County, MS
The pet businesses in DeSoto County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #49 of 2,200 scored counties
#1 of 51 scored counties in Mississippi
- Listings
- 58
- 14 chain locations (24%)
- Official establishments
- 32
- −3.0% since 2019
- Household spending a year
- $67.3M
- On pets · $948 a household
- Spending per listing
- $1.2M
- 32% above the U.S.
- Listings per 10k households
- 8.2
- 21% below the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the pet businesses around any address in DeSoto County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
DeSoto County scores 82 (high) on the Groundwork market score for pet businesses, ranking #49 of 2,200 scored counties and #1 of 51 scored counties in Mississippi. That puts it in the top 10% of counties for pet businesses.
At $948 per household (4% above the U.S. average), households in DeSoto County spend about $67.3M a year on pets. Spread across 58 pet businesses, that is $1.2M per business, 32% above the U.S. figure of $878K.
DeSoto County has 58 pet businesses on map listings as of September 2026. Chain locations make up 24% of them, against 17% across the U.S. That comes to 8.2 for every 10,000 households, 21% below the U.S. rate of 10.4.
In 2023, official counts showed 32 businesses with payroll in DeSoto County classed as pet care, veterinarians and pet stores, down 3.0% from 2019. That is one for every 2,218 households, against one for every 1,852 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $6.7M have gone to businesses classed as pet care, veterinarians and pet stores in DeSoto County. Between 2020 and 2025, the population of DeSoto County grew 6.3%, faster than the U.S. (+3.1%).
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 8.3 | 10.4 |
| Spending per listing | $1.2M | $938K | $878K |
| Households per official establishment | 2,218 | 2,574 | 1,852 |
| Official establishment growth, 2019–2023 | −3.0% | +8.8% | +11.4% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on pets | $948 | $774 | $909 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 82 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 32−3.0% over the period
- Employees, 2023
- 365
- Annual payroll, 2023
- $15.2M
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 5814 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $6.7M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for pet businesses, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 82 | 58 | 8.2 | $1.2M | +6.3% | #49 of 2,200 |
| 2Madison County, MS | 78 | 38 | 8.7 | $1.1M | +6.5% | #105 of 2,200 |
| 3Hancock County, MS | 75 | 17 | 8.4 | $1M | +1.6% | #162 of 2,200 |
| 4Jackson County, MS | 73 | 51 | 8.8 | $948K | +3.0% | #199 of 2,200 |
| 5Warren County, MS | 70 | 11 | 6.6 | $1.3M | −6.3% | #269 of 2,200 |
| 6Tate County, MS | 70 | 9 | 8.2 | $982K | +2.1% | #278 of 2,200 |
| 7George County, MS | 69 | 9 | 9.7 | $823K | +8.1% | #327 of 2,200 |
| 8Rankin County, MS | 68 | 56 | 9.3 | $987K | +3.2% | #347 of 2,200 |
| 9Itawamba County, MS | 67 | 5 | 5.2 | $1.5M | +1.3% | #375 of 2,200 |
| 10Lamar County, MS | 66 | 33 | 13.0 | $669K | +4.7% | #449 of 2,200 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses82
- Veterinarians73
- Pet grooming and boarding88
- Pet stores82
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in DeSoto County, MS?
Map listings as of September 2026 show 58 pet businesses in DeSoto County. 14 of them (24%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 32 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 3.0% from 2019. Official counts list 82 one-person businesses without payroll.
How much do households in DeSoto County, MS spend on pets?
About $67.3M a year, or $948 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 58 pet businesses on map listings, it comes to $1.2M per business. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for pet businesses?
DeSoto County has 8.2 pet businesses per 10,000 households, 21% below the U.S. rate of 10.4. Spending per business is $1.2M, 32% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, DeSoto County would have about 77, against 58 on map listings. There is one business with payroll in the industry for every 2,218 households, against one for every 1,852 across the U.S. The official count fell 3.0% from 2019 to 2023, against +11.4% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 82 for pet businesses (high), #49 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.