Real estate · County · Alabama
Real estate businesses in Morgan County, AL
How Morgan County, AL compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #734 of 2,229 scored counties
#22 of 51 scored counties in Alabama
- Listings
- 113
- 10 chain locations (9%)
- Official establishments
- 43
- +13.2% since 2019
- Household spending a year
- $717.9M
- On rent and homeowner costs · $14,640 a household
- Housing spending per listing (U.S. = 100)
- 147
- 47% above the U.S.
- Listings per 10k households
- 23.0
- 40% below the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the real estate businesses around any address in Morgan County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 113 real estate businesses in Morgan County. Of those, 10 are chain locations, or 9%, against 6% across the U.S. That is 23.0 per 10,000 households, 40% below the U.S. rate of 38.5.
At $14,640 per household (12% below the U.S. average), households in Morgan County spend about $717.9M a year on rent and homeowner costs. Housing spending per office is 47% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County was 43 in 2023, up 13.2% from 2019. That is one for every 1,140 households, against one for every 414 across the U.S. Another 427 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Morgan County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The Groundwork market score for real estate businesses in Morgan County is 57 (upper middle), #734 of 2,229 scored counties and #22 of 51 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 33.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 147 | 99 | 100 |
| Households per official establishment | 1,140 | 668 | 414 |
| Official establishment growth, 2019–2023 | +13.2% | +24.2% | +15.8% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,640 | $14,375 | $16,661 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 57 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 43+13.2% over the period
- Employees, 2023
- 105
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- 427Businesses with no payroll
- Map listings, September 2026
- 11310 chain locations
- Listings at the U.S. rate for this spending
- 166The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for real estate businesses, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lawrence County, AL | 79 | 6 | 4.4 | 738 | +2.3% | #32 of 2,229 |
| 2Henry County, AL | 76 | 7 | 9.9 | 321 | +7.1% | #85 of 2,229 |
| 3Blount County, AL | 74 | 27 | 12.2 | 267 | +1.8% | #127 of 2,229 |
| 4Cleburne County, AL | 71 | 6 | 10.0 | 306 | +6.0% | #183 of 2,229 |
| 5St. Clair County, AL | 71 | 69 | 19.7 | 174 | +7.1% | #196 of 2,229 |
| 6Jackson County, AL | 69 | 27 | 12.4 | 248 | +3.3% | #231 of 2,229 |
| 7Dale County, AL | 68 | 18 | 9.1 | 338 | +1.3% | #263 of 2,229 |
| 8Talladega County, AL | 68 | 33 | 9.8 | 315 | +0.3% | #264 of 2,229 |
| 9Chilton County, AL | 68 | 27 | 15.1 | 213 | +5.9% | #277 of 2,229 |
| 10Limestone County, AL | 66 | 87 | 21.2 | 172 | +18.0% | #352 of 2,229 |
| 22Morgan County, AL | 57 | 113 | 23.0 | 147 | +2.6% | #734 of 2,229 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Morgan County, AL?
There are 113 real estate businesses on map listings in Morgan County as of September 2026. 10 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 43 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 13.2% from 2019. Official counts list 427 one-person businesses without payroll.
How much do households in Morgan County, AL spend on rent and homeowner costs?
About $717.9M a year, or $14,640 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 113 real estate businesses on map listings, housing spending per office is 47% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for real estate businesses?
Morgan County has 23.0 real estate businesses per 10,000 households, 40% below the U.S. rate of 38.5. The index of housing spending per office is 147, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Morgan County would have about 166, against 113 on map listings. There is one business with payroll in the industry for every 1,140 households, against one for every 414 across the U.S. The official count rose 13.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 57 for real estate businesses (upper middle), #734 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.