Groceries and convenience · County · Alabama
Grocery stores in Morgan County, AL
Competitor counts, household spending and official business counts for grocery stores in Morgan County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,025 of 2,070 scored counties
#21 of 60 scored counties in Alabama
- Listings
- 37
- 10 chain locations (27%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $287.9M
- On groceries · $5,871 a household
- Spending per listing
- $7.8M
- 16% below the U.S.
- Listings per 10k households
- 7.5
- 10% above the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the grocery stores around any address in Morgan County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Morgan County comes to about $287.9M a year: $5,871 per household, 7% below the U.S. average. Spread across 37 grocery stores, that is $7.8M per store, 16% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
Morgan County has 37 grocery stores on map listings as of September 2026. Chain locations make up 27% of them, against 37% across the U.S. That comes to 7.5 for every 10,000 households, 10% above the U.S. rate of 6.8.
In 2023, official counts showed 21 businesses with payroll in Morgan County classed as supermarkets and grocery stores. That is one for every 2,335 households, against one for every 2,053 across the U.S.
Between 2020 and 2025, the population of Morgan County grew 2.6%, slower than the U.S. (+3.1%). For grocery stores, Morgan County has a Groundwork market score of 50 (upper middle): #1,025 of 2,070 scored counties and #21 of 60 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 7.4 | 6.8 |
| Spending per listing | $7.8M | $7.8M | $9.3M |
| Households per official establishment | 2,335 | 2,554 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +6.3% | 0.0% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on groceries | $5,871 | $5,771 | $6,319 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 50 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 21
- Employees, 2023
- 752
- Annual payroll, 2023
- $22.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3710 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for grocery stores, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Autauga County, AL | 88 | 6 | 2.6 | $23M | +5.1% | #66 of 2,070 |
| 2Limestone County, AL | 85 | 23 | 5.6 | $11.2M | +18.0% | #113 of 2,070 |
| 3Madison County, AL | 80 | 99 | 6.0 | $10.6M | +11.0% | #205 of 2,070 |
| 4Shelby County, AL | 79 | 45 | 5.2 | $12.8M | +6.5% | #218 of 2,070 |
| 5St. Clair County, AL | 74 | 16 | 4.6 | $13.1M | +7.1% | #314 of 2,070 |
| 6Lee County, AL | 74 | 37 | 5.3 | $10.9M | +8.6% | #323 of 2,070 |
| 7Baldwin County, AL | 73 | 57 | 5.8 | $10.6M | +14.8% | #342 of 2,070 |
| 8Elmore County, AL | 65 | 24 | 7.3 | $8.2M | +4.2% | #550 of 2,070 |
| 9Talladega County, AL | 64 | 14 | 4.2 | $13.1M | +0.3% | #557 of 2,070 |
| 10Tuscaloosa County, AL | 64 | 56 | 6.2 | $9.3M | +3.8% | #575 of 2,070 |
| 21Morgan County, AL | 50 | 37 | 7.5 | $7.8M | +2.6% | #1,025 of 2,070 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores54
- Grocery stores50
- Convenience stores55
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Morgan County, AL?
Map listings as of September 2026 show 37 grocery stores in Morgan County. 10 of them (27%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 21 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Morgan County, AL spend on groceries?
About $287.9M a year, or $5,871 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 37 grocery stores on map listings, it comes to $7.8M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for grocery stores?
Morgan County has 7.5 grocery stores per 10,000 households, 10% above the U.S. rate of 6.8. Spending per store is $7.8M, 16% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Morgan County would have about 31, against 37 on map listings. There is one business with payroll in the industry for every 2,335 households, against one for every 2,053 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 50 for grocery stores (upper middle), #1,025 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.