Fitness and classes · County · Alabama
Martial arts and dance studios in Morgan County, AL
How Morgan County, AL compares with other counties and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #344 of 1,334 scored counties
#8 of 26 scored counties in Alabama
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $33.5M
- On memberships, classes and admissions · $683 a household
- Spending per listing
- $3.7M
- 85% above the U.S.
- Listings per 10k households
- 1.8
- 63% below the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the martial arts and dance studios around any address in Morgan County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $683 per household (31% below the U.S. average), households in Morgan County spend about $33.5M a year on memberships, classes and admissions. Spread across 9 martial arts and dance studios, that is $3.7M per studio, 85% above the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
Morgan County has 9 martial arts and dance studios on map listings as of September 2026. None of them are chain locations, against 7% across the U.S. That comes to 1.8 for every 10,000 households, 63% below the U.S. rate of 4.9.
Official counts show 14 businesses with payroll classed as sports, recreation and fine arts instruction in Morgan County in 2023. That is one for every 3,503 households, against one for every 3,473 across the U.S.
Between 2020 and 2025, the population of Morgan County grew 2.6%, slower than the U.S. (+3.1%). For martial arts and dance studios, Morgan County has a Groundwork market score of 61 (upper middle): #344 of 1,334 scored counties and #8 of 26 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 3.5 | 4.9 |
| Spending per listing | $3.7M | $1.9M | $2M |
| Households per official establishment | 3,503 | 5,642 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.6% | +11.1% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $683 | $656 | $983 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 61 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 14
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for martial arts and dance studios, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 87 | 10 | 2.4 | $3.4M | +18.0% | #10 of 1,334 |
| 2Autauga County, AL | 73 | 7 | 3.1 | $2.4M | +5.1% | #121 of 1,334 |
| 3St. Clair County, AL | 72 | 8 | 2.3 | $3M | +7.1% | #127 of 1,334 |
| 4Shelby County, AL | 65 | 36 | 4.1 | $2.3M | +6.5% | #252 of 1,334 |
| 5Tuscaloosa County, AL | 62 | 25 | 2.8 | $2.4M | +3.8% | #328 of 1,334 |
| 6Lee County, AL | 62 | 20 | 2.9 | $2.3M | +8.6% | #329 of 1,334 |
| 7Coffee County, AL | 62 | 7 | 3.3 | $2M | +6.3% | #340 of 1,334 |
| 8Morgan County, AL | 61 | 9 | 1.8 | $3.7M | +2.6% | #344 of 1,334 |
| 9Cullman County, AL | 61 | 9 | 2.5 | $2.4M | +6.7% | #350 of 1,334 |
| 10Marshall County, AL | 59 | 13 | 3.6 | $1.8M | +6.0% | #418 of 1,334 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms55
- Yoga, Pilates and fitness studios
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Morgan County, AL?
Map listings as of September 2026 show 9 martial arts and dance studios in Morgan County. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 14 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Morgan County, AL spend on memberships, classes and admissions?
About $33.5M a year, or $683 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 9 martial arts and dance studios on map listings, it comes to $3.7M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for martial arts and dance studios?
Morgan County has 1.8 martial arts and dance studios per 10,000 households, 63% below the U.S. rate of 4.9. Spending per studio is $3.7M, 85% above the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Morgan County would have about 17, against 9 on map listings. There is one business with payroll in the industry for every 3,503 households, against one for every 3,473 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 61 for martial arts and dance studios (upper middle), #344 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.