Auto · County · Alabama
Collision repair and body shops in Morgan County, AL
The collision repair and body shops in Morgan County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #372 of 1,327 scored counties
#11 of 37 scored counties in Alabama
- Listings
- 14
- 5 chain locations (36%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $49M
- On vehicle maintenance and repairs · $998 a household
- Spending per listing
- $3.5M
- 13% above the U.S.
- Listings per 10k households
- 2.9
- 6% below the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the collision repair and body shops around any address in Morgan County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 collision repair and body shops in Morgan County. Of those, 5 are chain locations, or 36%, against 14% across the U.S. That comes to 2.9 for every 10,000 households, 6% below the U.S. rate of 3.1.
Households in Morgan County spend about $49M a year on vehicle maintenance and repairs, or $998 per household, 4% above the U.S. average. That works out to $3.5M per shop, 13% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
The official count of businesses with payroll classed as automotive body, paint and interior repair in Morgan County was 11 in 2023. That is one for every 4,458 households, against one for every 3,689 across the U.S.
Population estimates show Morgan County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). For collision repair and body shops, Morgan County has a Groundwork market score of 63 (upper middle): #372 of 1,327 scored counties and #11 of 37 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 2.9 | 3.1 |
| Spending per listing | $3.5M | $3.2M | $3.1M |
| Households per official establishment | 4,458 | 3,586 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | +4.5% | −0.8% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $998 | $929 | $958 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 63 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11
- Employees, 2023
- 69
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 145 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for collision repair and body shops, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Clair County, AL | 82 | 8 | 2.3 | $4.5M | +7.1% | #54 of 1,327 |
| 2Madison County, AL | 77 | 32 | 1.9 | $4.9M | +11.0% | #102 of 1,327 |
| 3Autauga County, AL | 74 | 5 | 2.2 | $4.5M | +5.1% | #141 of 1,327 |
| 4Baldwin County, AL | 73 | 17 | 1.7 | $5.6M | +14.8% | #150 of 1,327 |
| 5Lee County, AL | 73 | 16 | 2.3 | $4.1M | +8.6% | #158 of 1,327 |
| 6Chilton County, AL | 70 | 5 | 2.8 | $3.6M | +5.9% | #222 of 1,327 |
| 7Limestone County, AL | 70 | 13 | 3.2 | $3.3M | +18.0% | #225 of 1,327 |
| 8Blount County, AL | 68 | 5 | 2.3 | $4.7M | +1.8% | #253 of 1,327 |
| 9Shelby County, AL | 66 | 23 | 2.6 | $4M | +6.5% | #298 of 1,327 |
| 10Tuscaloosa County, AL | 65 | 23 | 2.6 | $3.6M | +3.8% | #321 of 1,327 |
| 11Morgan County, AL | 63 | 14 | 2.9 | $3.5M | +2.6% | #372 of 1,327 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care56
- Auto repair shops60
- Collision repair and body shops63
- Car washes and detailing46
- Tire shops39
- Oil change and quick lube
- Gas stations42
- Insurance agencies59
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Morgan County, AL?
There are 14 collision repair and body shops on map listings in Morgan County as of September 2026. 5 of them (36%) are chain locations. The listings count collision repair and auto body shops. Official counts show 11 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Morgan County, AL spend on vehicle maintenance and repairs?
About $49M a year, or $998 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 14 collision repair and body shops on map listings, it comes to $3.5M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for collision repair and body shops?
Morgan County has 2.9 collision repair and body shops per 10,000 households, 6% below the U.S. rate of 3.1. Spending per shop is $3.5M, 13% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, Morgan County would have about 16, against 14 on map listings. There is one business with payroll in the industry for every 4,458 households, against one for every 3,689 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 63 for collision repair and body shops (upper middle), #372 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.