Groundwork

Clothing and laundry · County · Alabama

Clothing and shoe stores in Morgan County, AL

How Morgan County, AL compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,306 of 2,087 scored counties
#23 of 55 scored counties in Alabama

Listings
85
29 chain locations (34%)
Official establishments
32
−11.1% since 2019
Household spending a year
$89.2M
On clothing, shoes and related services · $1,819 a household
Spending per listing
$1M
17% below the U.S.
Listings per 10k households
17.3
7% above the U.S.
Population, 2025
126,483
+2.6% since 2020

See the clothing and shoe stores around any address in Morgan County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 85 clothing and shoe stores in Morgan County. 29 of them (34%) are chain locations, against 44% across the U.S. That is 17.3 per 10,000 households, 7% above the U.S. rate of 16.2.

At $1,819 per household (11% below the U.S. average), households in Morgan County spend about $89.2M a year on clothing, shoes and related services. Spread across 85 clothing and shoe stores, that is $1M per store, 17% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in Morgan County was 32 in 2023, down 11.1% from 2019. That is one for every 1,533 households, against one for every 1,273 across the U.S. Another 102 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Morgan County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). For clothing and shoe stores, Morgan County has a Groundwork market score of 43 (lower middle): #1,306 of 2,087 scored counties and #23 of 55 scored counties in Alabama.

How Morgan County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Morgan County, AL compared with Alabama and the U.S.
MeasureMorgan CountyAlabamaU.S.
Listings per 10k households17.317.616.2
Spending per listing$1M$1M$1.3M
Households per official establishment1,5331,1691,273
Official establishment growth, 2019–2023−11.1%−7.5%−12.2%
Population growth, 2020–2025+2.6%+3.2%+3.1%
Spending per household on clothing, shoes and related services$1,819$1,778$2,055
Median household income$68,845$63,999$80,734
Groundwork market score4326

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36 → 32−11.1% over the period
Employees, 2023
338
Annual payroll, 2023
$6.5M
One-person businesses, 2023
102Businesses with no payroll
Map listings, September 2026
8529 chain locations
Listings at the U.S. rate for this spending
70The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
126,483+2.6% since 2020
Households
49,040
Median age
41.2
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
580 sq. mi.
People per square mile
215
Median household income
$68,845+32.0% vs. 2015–2019, before inflation
Average household income
$89,529
Median home value
$212,000
Jobs located here
53,389
Daytime population
125,259Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for clothing and shoe stores, numbered among those based in Alabama, with Morgan County marked.

Top counties in Alabama

Counties in Alabama ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL804711.5$1.7M+18.0%#164 of 2,087
2Elmore County, AL74278.2$2.3M+4.2%#261 of 2,087
3Shelby County, AL7310812.4$1.8M+6.5%#307 of 2,087
4St. Clair County, AL693710.5$1.7M+7.1%#414 of 2,087
5Autauga County, AL65219.2$2.1M+5.1%#521 of 2,087
6Lawrence County, AL621410.3$1.7M+2.3%#617 of 2,087
7Dale County, AL61147.1$2.3M+1.3%#632 of 2,087
8Blount County, AL61219.5$1.8M+1.8%#644 of 2,087
9Chilton County, AL61179.5$1.8M+5.9%#646 of 2,087
10Jackson County, AL58219.6$1.7M+3.3%#741 of 2,087
23Morgan County, AL438517.3$1M+2.6%#1,306 of 2,087

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Morgan County, AL?

There are 85 clothing and shoe stores on map listings in Morgan County as of September 2026. 29 of them (34%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 32 businesses with payroll classed as clothing and shoe stores in 2023, down 11.1% from 2019. Official counts list 102 one-person businesses without payroll.

How much do households in Morgan County, AL spend on clothing, shoes and related services?

About $89.2M a year, or $1,819 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 85 clothing and shoe stores on map listings, it comes to $1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.

How does Morgan County, AL compare with the U.S. for clothing and shoe stores?

Morgan County has 17.3 clothing and shoe stores per 10,000 households, 7% above the U.S. rate of 16.2. Spending per store is $1M, 17% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Morgan County would have about 70, against 85 on map listings. There is one business with payroll in the industry for every 1,533 households, against one for every 1,273 across the U.S. The official count fell 11.1% from 2019 to 2023, against −12.2% for the U.S.

How fast is Morgan County, AL growing?

Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 43 for clothing and shoe stores (lower middle), #1,306 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.