Pets · County · Alabama
Pet stores in Morgan County, AL
The pet stores in Morgan County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #247 of 974 scored counties
#10 of 20 scored counties in Alabama
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $42.2M
- On pets · $860 a household
- Spending per listing
- $5.3M
- 17% above the U.S.
- Listings per 10k households
- 1.6
- 20% below the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the pet stores around any address in Morgan County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Morgan County comes to about $42.2M a year: $860 per household, 5% below the U.S. average. That is about $5.3M of household spending for each store on map listings, 17% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Morgan County has 8 pet stores on map listings as of September 2026. Of those, 2 are chain locations, or 25%, against 38% across the U.S. Per 10,000 households, that is 1.6, 20% below the U.S. rate of 2.0.
In 2023, official counts showed 4 businesses with payroll in Morgan County classed as pet and pet supplies stores. That is one for every 12,260 households, against one for every 13,024 across the U.S.
Between 2020 and 2025, the population of Morgan County grew 2.6%, slower than the U.S. (+3.1%). For pet stores, Morgan County has a Groundwork market score of 64 (upper middle): #247 of 974 scored counties and #10 of 20 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 1.4 | 2.0 |
| Spending per listing | $5.3M | $5.8M | $4.5M |
| Households per official establishment | 12,260 | 19,775 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | −1.6% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on pets | $860 | $834 | $909 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 64 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for pet stores, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelby County, AL | 82 | 16 | 1.8 | $5.8M | +6.5% | #40 of 974 |
| 2Lee County, AL | 81 | 10 | 1.4 | $5.9M | +8.6% | #48 of 974 |
| 3St. Clair County, AL | 77 | 5 | 1.4 | $6.1M | +7.1% | #77 of 974 |
| 4Tuscaloosa County, AL | 76 | 11 | 1.2 | $6.9M | +3.8% | #87 of 974 |
| 5Baldwin County, AL | 76 | 19 | 1.9 | $4.8M | +14.8% | #90 of 974 |
| 6Elmore County, AL | 74 | 5 | 1.5 | $5.9M | +4.2% | #111 of 974 |
| 7Jefferson County, AL | 72 | 29 | 1.1 | $8.2M | −1.3% | #133 of 974 |
| 8Madison County, AL | 69 | 35 | 2.1 | $4.7M | +11.0% | #184 of 974 |
| 9Mobile County, AL | 66 | 19 | 1.2 | $6.8M | −0.7% | #220 of 974 |
| 10Morgan County, AL | 64 | 8 | 1.6 | $5.3M | +2.6% | #247 of 974 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses59
- Veterinarians54
- Pet grooming and boarding70
- Pet stores64
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Morgan County, AL?
Map listings as of September 2026 show 8 pet stores in Morgan County. 2 of them (25%) are chain locations. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Morgan County, AL spend on pets?
About $42.2M a year, or $860 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 8 pet stores on map listings, it comes to $5.3M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for pet stores?
Morgan County has 1.6 pet stores per 10,000 households, 20% below the U.S. rate of 2.0. Spending per store is $5.3M, 17% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Morgan County would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 12,260 households, against one for every 13,024 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 64 for pet stores (upper middle), #247 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.