Groundwork

Food and drink · County · Alabama

Coffee shops and cafes in Morgan County, AL

Competitor counts, household spending and official business counts for coffee shops and cafes in Morgan County, AL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #618 of 2,063 scored counties
#17 of 46 scored counties in Alabama

Listings
46
17 chain locations (37%)
Official establishments
17
All snack and nonalcoholic beverage bars
Household spending a year
$177.4M
On food away from home · $3,617 a household
Spending per listing
$3.9M
4% above the U.S.
Listings per 10k households
9.4
15% below the U.S.
Population, 2025
126,483
+2.6% since 2020

See the coffee shops and cafes around any address in Morgan County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 46 coffee shops and cafes in Morgan County. Of those, 17 are chain locations, or 37%, against 39% across the U.S. Per 10,000 households, that is 9.4, 15% below the U.S. rate of 11.0.

Households in Morgan County spend about $177.4M a year on food away from home, or $3,617 per household, 11% below the U.S. average. That is about $3.9M of household spending for each cafe on map listings, 4% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 17 businesses with payroll classed as snack and nonalcoholic beverage bars in Morgan County in 2023. That is one for every 2,885 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 6 one-person businesses without payroll.

Population estimates show Morgan County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Morgan County is 60 (upper middle), #618 of 2,063 scored counties and #17 of 46 scored counties in Alabama.

How Morgan County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Morgan County, AL compared with Alabama and the U.S.
MeasureMorgan CountyAlabamaU.S.
Listings per 10k households9.47.711.0
Spending per listing$3.9M$4.6M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,8852,5481,518
Official establishment growth, 2019–2023n/a+61.3%+24.3%
Population growth, 2020–2025+2.6%+3.2%+3.1%
Spending per household on food away from home$3,617$3,519$4,070
Median household income$68,845$63,999$80,734
Groundwork market score6067

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 17All snack and nonalcoholic beverage bars
Employees, 2023
183
Annual payroll, 2023
$2.8M
One-person businesses, 2023
6All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
4617 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Morgan County

Population, 2025 estimate
126,483+2.6% since 2020
Households
49,040
Median age
41.2
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
580 sq. mi.
People per square mile
215
Median household income
$68,845+32.0% vs. 2015–2019, before inflation
Average household income
$89,529
Median home value
$212,000
Jobs located here
53,389
Daytime population
125,259Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for coffee shops and cafes, numbered among those based in Alabama, with Morgan County marked.

Top counties in Alabama

Counties in Alabama ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL88297.1$5.7M+18.0%#34 of 2,063
2St. Clair County, AL87154.3$8.6M+7.1%#39 of 2,063
3Shelby County, AL79566.4$6.9M+6.5%#115 of 2,063
4Elmore County, AL78216.4$5.9M+4.2%#139 of 2,063
5Chilton County, AL7784.5$7.5M+5.9%#149 of 2,063
6Jackson County, AL7483.7$8.5M+3.3%#196 of 2,063
7Autauga County, AL74135.7$6.6M+5.1%#201 of 2,063
8Blount County, AL71125.4$6.3M+1.8%#268 of 2,063
9Talladega County, AL6982.4$13.3M+0.3%#313 of 2,063
10Tuscaloosa County, AL69637.0$5.1M+3.8%#330 of 2,063
17Morgan County, AL60469.4$3.9M+2.6%#618 of 2,063

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Morgan County, AL?

There are 46 coffee shops and cafes on map listings in Morgan County as of September 2026. 17 of them (37%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 17 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 6 one-person businesses without payroll.

How much do households in Morgan County, AL spend on food away from home?

About $177.4M a year, or $3,617 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 46 coffee shops and cafes on map listings, it comes to $3.9M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.

How does Morgan County, AL compare with the U.S. for coffee shops and cafes?

Morgan County has 9.4 coffee shops and cafes per 10,000 households, 15% below the U.S. rate of 11.0. Spending per cafe is $3.9M, 4% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Morgan County would have about 48, against 46 on map listings. There is one business with payroll in the industry for every 2,885 households, against one for every 1,518 across the U.S.

How fast is Morgan County, AL growing?

Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 60 for coffee shops and cafes (upper middle), #618 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.