Funeral services · County · Alabama
Funeral homes in Morgan County, AL
Competitor counts, household spending and official business counts for funeral homes in Morgan County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #414 of 1,472 scored counties
#9 of 43 scored counties in Alabama
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $7.1M
- On funerals · $144 a household
- Spending per listing
- $641K
- 6% below the U.S.
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the funeral homes around any address in Morgan County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Morgan County spend about $7.1M a year on funerals, or $144 per household, in line with the U.S. average. That works out to $641K per home, 6% below the U.S. figure of $679K.
Morgan County has 11 funeral homes on map listings as of September 2026. One of them (9%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 2.2, 5% above the U.S. rate of 2.1.
In 2023, official counts showed 5 businesses with payroll in Morgan County classed as funeral homes and funeral services. That is one for every 9,808 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Morgan County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in Morgan County is 63 (upper middle), #414 of 1,472 scored counties and #9 of 43 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 2.8 | 2.1 |
| Spending per listing | $641K | $496K | $679K |
| Households per official establishment | 9,808 | 7,008 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +2.9% | −1.7% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on funerals | $144 | $139 | $143 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 63 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5
- Employees, 2023
- 53
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for funeral homes, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baldwin County, AL | 88 | 13 | 1.3 | $1.2M | +14.8% | #28 of 1,472 |
| 2Shelby County, AL | 78 | 8 | 0.9 | $1.5M | +6.5% | #87 of 1,472 |
| 3Madison County, AL | 77 | 14 | 0.8 | $1.5M | +11.0% | #101 of 1,472 |
| 4Lee County, AL | 75 | 6 | 0.9 | $1.3M | +8.6% | #129 of 1,472 |
| 5St. Clair County, AL | 69 | 8 | 2.3 | $625K | +7.1% | #268 of 1,472 |
| 6Tuscaloosa County, AL | 65 | 12 | 1.3 | $872K | +3.8% | #352 of 1,472 |
| 7Cullman County, AL | 63 | 7 | 2.0 | $740K | +6.7% | #401 of 1,472 |
| 8Limestone County, AL | 63 | 8 | 2.0 | $676K | +18.0% | #409 of 1,472 |
| 9Morgan County, AL | 63 | 11 | 2.2 | $641K | +2.6% | #414 of 1,472 |
| 10Marshall County, AL | 63 | 11 | 3.0 | $474K | +6.0% | #425 of 1,472 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes63
Questions
How many funeral homes are in Morgan County, AL?
Map listings as of September 2026 show 11 funeral homes in Morgan County. One of them (9%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Morgan County, AL spend on funerals?
About $7.1M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $641K per home. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for funeral homes?
Morgan County has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $641K, 6% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Morgan County would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 9,808 households, against one for every 8,510 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 63 for funeral homes (upper middle), #414 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.