Food and drink · County · New Mexico
Coffee shops and cafes in Santa Fe County, NM
Competitor counts, household spending and official business counts for coffee shops and cafes in Santa Fe County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,528 of 2,063 scored counties
#9 of 24 scored counties in New Mexico
- Listings
- 108
- 36 chain locations (33%)
- Official establishments
- 51
- All snack and nonalcoholic beverage bars · +21.4% since 2019
- Household spending a year
- $283.7M
- On food away from home · $4,008 a household
- Spending per listing
- $2.6M
- 29% below the U.S.
- Listings per 10k households
- 15.3
- 39% above the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the coffee shops and cafes around any address in Santa Fe County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 108 coffee shops and cafes in Santa Fe County. Chain locations make up 33% of them, against 39% across the U.S. That is 15.3 per 10,000 households, 39% above the U.S. rate of 11.0.
Household spending on food away from home in Santa Fe County comes to about $283.7M a year: $4,008 per household, 2% below the U.S. average. That works out to $2.6M per cafe, 29% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 51 businesses with payroll classed as snack and nonalcoholic beverage bars in Santa Fe County in 2023, up 21.4% from 2019. That is one for every 1,388 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $338K has gone to businesses classed as snack and nonalcoholic beverage bars in Santa Fe County.
Population estimates put the population change in Santa Fe County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Santa Fe County is 37 (lower middle), #1,528 of 2,063 scored counties and #9 of 24 scored counties in New Mexico.
How Santa Fe County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.3 | 11.9 | 11.0 |
| Spending per listing | $2.6M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,388 | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | +21.4% | +35.1% | +24.3% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $4,008 | $3,547 | $4,070 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 37 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 51All snack and nonalcoholic beverage bars · +21.4% over the period
- Employees, 2023
- 465
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 8All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 10836 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $338K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Santa Fe County
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Fe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with Santa Fe County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 73 | 51 | 9.0 | $4.5M | +6.9% | #242 of 2,063 |
| 2Valencia County, NM | 69 | 21 | 7.6 | $4.4M | +7.2% | #341 of 2,063 |
| 3Rio Arriba County, NM | 65 | 7 | 4.5 | $7.4M | −1.0% | #418 of 2,063 |
| 4Los Alamos County, NM | 57 | 12 | 14.6 | $3.8M | 0.0% | #740 of 2,063 |
| 5Otero County, NM | 53 | 22 | 9.0 | $3.7M | +3.7% | #902 of 2,063 |
| 6Doña Ana County, NM | 49 | 80 | 9.4 | $3.5M | +4.1% | #1,058 of 2,063 |
| 7Cibola County, NM | 42 | 7 | 8.2 | $3.7M | −0.6% | #1,307 of 2,063 |
| 8San Miguel County, NM | 41 | 10 | 8.4 | $3.6M | −3.2% | #1,338 of 2,063 |
| 9Santa Fe County, NM | 37 | 108 | 15.3 | $2.6M | +1.2% | #1,528 of 2,063 |
| 10San Juan County, NM | 33 | 41 | 9.8 | $3.4M | −0.9% | #1,647 of 2,063 |
Other business types in Santa Fe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes39
- Sit-down restaurants36
- Fast food and sandwich shops67
- Pizza70
- Coffee shops and cafes37
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Santa Fe County, NM?
There are 108 coffee shops and cafes on map listings in Santa Fe County as of September 2026. 36 of them (33%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 51 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 21.4% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 8 one-person businesses without payroll.
How much do households in Santa Fe County, NM spend on food away from home?
About $283.7M a year, or $4,008 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 108 coffee shops and cafes on map listings, it comes to $2.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.
How does Santa Fe County, NM compare with the U.S. for coffee shops and cafes?
Santa Fe County has 15.3 coffee shops and cafes per 10,000 households, 39% above the U.S. rate of 11.0. Spending per cafe is $2.6M, 29% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Santa Fe County would have about 77, against 108 on map listings. There is one business with payroll in the industry for every 1,388 households, against one for every 1,518 across the U.S. The official count rose 21.4% from 2019 to 2023, against +24.3% for the U.S.
How fast is Santa Fe County, NM growing?
Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 37 for coffee shops and cafes (lower middle), #1,528 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Fe County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Santa Fe County
Screening a site or an acquisition in Santa Fe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.