Groundwork

Food and drink · County · New Mexico

Coffee shops and cafes in Sierra County, NM

How Sierra County, NM compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 6 out of 100: Very low

Ranked #2,061 of 2,063 scored counties
#24 of 24 scored counties in New Mexico

Listings
9
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.7M
On food away from home · $2,711 a household
Spending per listing
$1.6M
56% below the U.S.
Listings per 10k households
16.5
50% above the U.S.
Population, 2025
11,395
−1.4% since 2020

See the coffee shops and cafes around any address in Sierra County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Sierra County scores 6 (very low) on the Groundwork market score for coffee shops and cafes, ranking #2,061 of 2,063 scored counties and #24 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.

At $2,711 per household (33% below the U.S. average), households in Sierra County spend about $14.7M a year on food away from home. That works out to $1.6M per cafe, 56% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Sierra County has 9 coffee shops and cafes on map listings as of September 2026. None of them are chain locations, against 39% across the U.S. That comes to 16.5 for every 10,000 households, 50% above the U.S. rate of 11.0.

Official counts don’t publish a figure for snack and nonalcoholic beverage bars in Sierra County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $65K has gone to businesses classed as snack and nonalcoholic beverage bars in Sierra County. Between 2020 and 2025, the population of Sierra County declined 1.4%, against +3.1% for the U.S.

How Sierra County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Sierra County, NM compared with New Mexico and the U.S.
MeasureSierra CountyNew MexicoU.S.
Listings per 10k households16.511.911.0
Spending per listing$1.6M$3M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)n/a1,7271,518
Official establishment growth, 2019–2023n/a+35.1%+24.3%
Population growth, 2020–2025−1.4%+0.3%+3.1%
Spending per household on food away from home$2,711$3,547$4,070
Median household income$41,600$64,059$80,734
Groundwork market score626

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll snack and nonalcoholic beverage bars
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$65K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Sierra County

Population, 2025 estimate
11,395−1.4% since 2020
Households
5,440
Median age
53.9
Homes lived in by their owners
72%
Vehicles per household
1.7
Land area
4,181 sq. mi.
People per square mile
3
Median household income
$41,600+39.8% vs. 2015–2019, before inflation
Average household income
$54,369
Median home value
$152,600
Jobs located here
3,194
Daytime population
10,971Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sierra County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Coffee shops and cafes across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with Sierra County marked.

Top counties in New Mexico

Counties in New Mexico ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM73519.0$4.5M+6.9%#242 of 2,063
2Valencia County, NM69217.6$4.4M+7.2%#341 of 2,063
3Rio Arriba County, NM6574.5$7.4M−1.0%#418 of 2,063
4Los Alamos County, NM571214.6$3.8M0.0%#740 of 2,063
5Otero County, NM53229.0$3.7M+3.7%#902 of 2,063
6Doña Ana County, NM49809.4$3.5M+4.1%#1,058 of 2,063
7Cibola County, NM4278.2$3.7M−0.6%#1,307 of 2,063
8San Miguel County, NM41108.4$3.6M−3.2%#1,338 of 2,063
9Santa Fe County, NM3710815.3$2.6M+1.2%#1,528 of 2,063
10San Juan County, NM33419.8$3.4M−0.9%#1,647 of 2,063
24Sierra County, NM6916.5$1.6M−1.4%#2,061 of 2,063

Other business types in Sierra County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Sierra County, NM?

Map listings as of September 2026 show 9 coffee shops and cafes in Sierra County. None of them are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in Sierra County: counts under 3 are left out.

How much do households in Sierra County, NM spend on food away from home?

About $14.7M a year, or $2,711 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 9 coffee shops and cafes on map listings, it comes to $1.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.

How does Sierra County, NM compare with the U.S. for coffee shops and cafes?

Sierra County has 16.5 coffee shops and cafes per 10,000 households, 50% above the U.S. rate of 11.0. Spending per cafe is $1.6M, 56% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Sierra County would have about 4, against 9 on map listings.

How fast is Sierra County, NM growing?

Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 6 for coffee shops and cafes (very low), #2,061 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sierra County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Sierra County

Screening a site or an acquisition in Sierra County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.