Food and drink · Small-town market · New Mexico
Coffee shops and cafes in the Roswell, NM area
How the Roswell, NM area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #471 of 529 scored small-town markets
#7 of 13 scored small-town markets based in New Mexico
- Listings
- 23
- 9 chain locations (39%)
- Official establishments
- 13
- All snack and nonalcoholic beverage bars
- Household spending a year
- $75M
- On food away from home · $3,163 a household
- Spending per listing
- $3.3M
- 12% below the U.S.
- Listings per 10k households
- 9.7
- 12% below the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the coffee shops and cafes around any address in the Roswell area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Roswell area scores 29 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #471 of 529 scored small-town markets and #7 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Roswell area comes to about $75M a year: $3,163 per household, 22% below the U.S. average. That works out to $3.3M per cafe, 12% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Roswell area has 23 coffee shops and cafes on map listings as of September 2026. Of those, 9 are chain locations, or 39%, against 39% across the U.S. That comes to 9.7 for every 10,000 households, 12% below the U.S. rate of 11.0.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Roswell area was 13 in 2023. That is one for every 1,824 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Population estimates put the population change in the Roswell area from 2020 to 2025 at −2.7%, against +3.1% for the U.S.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 11.9 | 11.0 |
| Spending per listing | $3.3M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,824 | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,163 | $3,547 | $4,070 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 29 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13All snack and nonalcoholic beverage bars
- Employees, 2023
- 51
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 239 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 68 | 7 | 4.5 | $7.4M | −1.0% | #66 of 529 |
| 2Los Alamos, NM | 63 | 12 | 14.6 | $3.8M | 0.0% | #123 of 529 |
| 3Alamogordo, NM | 58 | 22 | 9.0 | $3.7M | +3.7% | #186 of 529 |
| 4Las Vegas, NM | 43 | 12 | 8.6 | $3.5M | −3.2% | #337 of 529 |
| 5Carlsbad-Artesia, NM | 38 | 36 | 15.2 | $2.5M | +0.3% | #394 of 529 |
| 6Hobbs, NM | 35 | 31 | 12.6 | $2.9M | +0.2% | #434 of 529 |
| 7Roswell, NM | 29 | 23 | 9.7 | $3.3M | −2.7% | #471 of 529 |
| 8Gallup, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #486 of 529 |
| 9Deming, NM | 26 | 8 | 8.7 | $3.1M | −0.2% | #494 of 529 |
| 10Clovis, NM | 25 | 28 | 10.8 | $3M | −3.3% | #498 of 529 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes29
- Sit-down restaurants28
- Fast food and sandwich shops28
- Pizza36
- Coffee shops and cafes29
- Bakeries and dessert shops23
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Roswell, NM area?
Map listings as of September 2026 show 23 coffee shops and cafes in the Roswell area. 9 of them (39%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 13 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
How much do households in the Roswell, NM area spend on food away from home?
About $75M a year, or $3,163 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 23 coffee shops and cafes on map listings, it comes to $3.3M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for coffee shops and cafes?
The Roswell area has 9.7 coffee shops and cafes per 10,000 households, 12% below the U.S. rate of 11.0. Spending per cafe is $3.3M, 12% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Roswell area would have about 20, against 23 on map listings. There is one business with payroll in the industry for every 1,824 households, against one for every 1,518 across the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 29 for coffee shops and cafes (lower middle), #471 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.