Food and drink · Small-town market · New Mexico
Coffee shops and cafes in the Taos, NM area
How the Taos, NM area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #511 of 529 scored small-town markets
#11 of 13 scored small-town markets based in New Mexico
- Listings
- 32
- 4 chain locations (13%)
- Official establishments
- 16
- All snack and nonalcoholic beverage bars
- Household spending a year
- $53.1M
- On food away from home · $3,413 a household
- Spending per listing
- $1.7M
- 55% below the U.S.
- Listings per 10k households
- 20.6
- 87% above the U.S.
- Population, 2025
- 34,564
- +0.3% since 2020
See the coffee shops and cafes around any address in the Taos area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Taos area scores 22 (low) on the Groundwork market score for coffee shops and cafes, ranking #511 of 529 scored small-town markets and #11 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 32 coffee shops and cafes in the Taos area. 4 of them (13%) are chain locations, against 39% across the U.S. That is 20.6 per 10,000 households, 87% above the U.S. rate of 11.0.
Household spending on food away from home in the Taos area comes to about $53.1M a year: $3,413 per household, 16% below the U.S. average. Spread across 32 coffee shops and cafes, that is $1.7M per cafe, 55% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 16 businesses with payroll classed as snack and nonalcoholic beverage bars in the Taos area in 2023. That is one for every 972 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Population estimates show the Taos area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Taos area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taos area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 11.9 | 11.0 |
| Spending per listing | $1.7M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 972 | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,413 | $3,547 | $4,070 |
| Median household income | $58,950 | $64,059 | $80,734 |
| Groundwork market score | 22 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16All snack and nonalcoholic beverage bars
- Employees, 2023
- 96
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 7All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 324 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Taos area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Taos area
- Population, 2025 estimate
- 34,564+0.3% since 2020
- Households
- 15,549
- Median age
- 50.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 2,202 sq. mi.
- People per square mile
- 16
- Median household income
- $58,950+53.8% vs. 2015–2019, before inflation
- Average household income
- $87,052
- Median home value
- $382,800
- Jobs located here
- 10,507
- Daytime population
- 34,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Taos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with the Taos area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 68 | 7 | 4.5 | $7.4M | −1.0% | #66 of 529 |
| 2Los Alamos, NM | 63 | 12 | 14.6 | $3.8M | 0.0% | #123 of 529 |
| 3Alamogordo, NM | 58 | 22 | 9.0 | $3.7M | +3.7% | #186 of 529 |
| 4Las Vegas, NM | 43 | 12 | 8.6 | $3.5M | −3.2% | #337 of 529 |
| 5Carlsbad-Artesia, NM | 38 | 36 | 15.2 | $2.5M | +0.3% | #394 of 529 |
| 6Hobbs, NM | 35 | 31 | 12.6 | $2.9M | +0.2% | #434 of 529 |
| 7Roswell, NM | 29 | 23 | 9.7 | $3.3M | −2.7% | #471 of 529 |
| 8Gallup, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #486 of 529 |
| 9Deming, NM | 26 | 8 | 8.7 | $3.1M | −0.2% | #494 of 529 |
| 10Clovis, NM | 25 | 28 | 10.8 | $3M | −3.3% | #498 of 529 |
| 11Taos, NM | 22 | 32 | 20.6 | $1.7M | +0.3% | #511 of 529 |
Other business types in the Taos area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes23
- Sit-down restaurants24
- Fast food and sandwich shops60
- Pizza57
- Coffee shops and cafes22
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Taos, NM area?
There are 32 coffee shops and cafes on map listings in the Taos area as of September 2026. 4 of them (13%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 16 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 7 one-person businesses without payroll.
How much do households in the Taos, NM area spend on food away from home?
About $53.1M a year, or $3,413 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 32 coffee shops and cafes on map listings, it comes to $1.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 15,549 households in the Taos area and national spending patterns by income.
How does the Taos, NM area compare with the U.S. for coffee shops and cafes?
The Taos area has 20.6 coffee shops and cafes per 10,000 households, 87% above the U.S. rate of 11.0. Spending per cafe is $1.7M, 55% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Taos area would have about 14, against 32 on map listings. There is one business with payroll in the industry for every 972 households, against one for every 1,518 across the U.S.
How fast is the Taos, NM area growing?
Population estimates put the Taos area at 34,564 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 15,549 households. The median household income in the Taos area is $58,950 a year, 27% below the U.S. median of $80,734. That rose 53.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Taos area scores 22 for coffee shops and cafes (low), #511 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Taos area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Taos area
Screening a site or an acquisition in the Taos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.