Food and drink · County · New Mexico
Coffee shops and cafes in McKinley County, NM
Competitor counts, household spending and official business counts for coffee shops and cafes in McKinley County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,819 of 2,063 scored counties
#16 of 24 scored counties in New Mexico
- Listings
- 24
- 8 chain locations (33%)
- Official establishments
- 7
- All snack and nonalcoholic beverage bars
- Household spending a year
- $63.6M
- On food away from home · $2,978 a household
- Spending per listing
- $2.6M
- 28% below the U.S.
- Listings per 10k households
- 11.2
- 2% above the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the coffee shops and cafes around any address in McKinley County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for coffee shops and cafes in McKinley County is 28 (lower middle), #1,819 of 2,063 scored counties and #16 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $2,978 per household (27% below the U.S. average), households in McKinley County spend about $63.6M a year on food away from home. Spread across 24 coffee shops and cafes, that is $2.6M per cafe, 28% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 24 coffee shops and cafes on map listings in McKinley County as of September 2026. Chain locations make up 33% of them, against 39% across the U.S. That is 11.2 per 10,000 households, 2% above the U.S. rate of 11.0.
Official counts show 7 businesses with payroll classed as snack and nonalcoholic beverage bars in McKinley County in 2023. That is one for every 3,050 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Population estimates put the population change in McKinley County from 2020 to 2025 at −6.1%, against +3.1% for the U.S.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 11.9 | 11.0 |
| Spending per listing | $2.6M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 3,050 | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,978 | $3,547 | $4,070 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 28 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7All snack and nonalcoholic beverage bars
- Employees, 2023
- 56
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 3All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 248 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 73 | 51 | 9.0 | $4.5M | +6.9% | #242 of 2,063 |
| 2Valencia County, NM | 69 | 21 | 7.6 | $4.4M | +7.2% | #341 of 2,063 |
| 3Rio Arriba County, NM | 65 | 7 | 4.5 | $7.4M | −1.0% | #418 of 2,063 |
| 4Los Alamos County, NM | 57 | 12 | 14.6 | $3.8M | 0.0% | #740 of 2,063 |
| 5Otero County, NM | 53 | 22 | 9.0 | $3.7M | +3.7% | #902 of 2,063 |
| 6Doña Ana County, NM | 49 | 80 | 9.4 | $3.5M | +4.1% | #1,058 of 2,063 |
| 7Cibola County, NM | 42 | 7 | 8.2 | $3.7M | −0.6% | #1,307 of 2,063 |
| 8San Miguel County, NM | 41 | 10 | 8.4 | $3.6M | −3.2% | #1,338 of 2,063 |
| 9Santa Fe County, NM | 37 | 108 | 15.3 | $2.6M | +1.2% | #1,528 of 2,063 |
| 10San Juan County, NM | 33 | 41 | 9.8 | $3.4M | −0.9% | #1,647 of 2,063 |
| 16McKinley County, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #1,819 of 2,063 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes14
- Sit-down restaurants18
- Fast food and sandwich shops5
- Pizza22
- Coffee shops and cafes28
- Bakeries and dessert shops50
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in McKinley County, NM?
As of September 2026, map listings count 24 coffee shops and cafes in McKinley County. 8 of them (33%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 7 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 3 one-person businesses without payroll.
How much do households in McKinley County, NM spend on food away from home?
About $63.6M a year, or $2,978 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 24 coffee shops and cafes on map listings, it comes to $2.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for coffee shops and cafes?
McKinley County has 11.2 coffee shops and cafes per 10,000 households, 2% above the U.S. rate of 11.0. Spending per cafe is $2.6M, 28% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, McKinley County would have about 17, against 24 on map listings. There is one business with payroll in the industry for every 3,050 households, against one for every 1,518 across the U.S.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 28 for coffee shops and cafes (lower middle), #1,819 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.