Food and drink · Small-town market · New Mexico
Coffee shops and cafes in the Deming, NM area
How the Deming, NM area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #494 of 529 scored small-town markets
#9 of 13 scored small-town markets based in New Mexico
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $24.8M
- On food away from home · $2,691 a household
- Spending per listing
- $3.1M
- 16% below the U.S.
- Listings per 10k households
- 8.7
- 21% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the coffee shops and cafes around any address in the Deming area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for coffee shops and cafes in the Deming area is 26 (lower middle), #494 of 529 scored small-town markets and #9 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Deming area comes to about $24.8M a year: $2,691 per household, 34% below the U.S. average. That works out to $3.1M per cafe, 16% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 8 coffee shops and cafes on map listings in the Deming area as of September 2026. 2 of them (25%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 8.7, 21% below the U.S. rate of 11.0.
Official counts don’t publish a figure for snack and nonalcoholic beverage bars in the Deming area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as snack and nonalcoholic beverage bars in the Deming area. Between 2020 and 2025, the population of the Deming area declined 0.2%, against +3.1% for the U.S.
How the Deming area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deming area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 11.9 | 11.0 |
| Spending per listing | $3.1M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | n/a | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,691 | $3,547 | $4,070 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 26 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack and nonalcoholic beverage bars
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Deming area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Deming area
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Deming area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with the Deming area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 68 | 7 | 4.5 | $7.4M | −1.0% | #66 of 529 |
| 2Los Alamos, NM | 63 | 12 | 14.6 | $3.8M | 0.0% | #123 of 529 |
| 3Alamogordo, NM | 58 | 22 | 9.0 | $3.7M | +3.7% | #186 of 529 |
| 4Las Vegas, NM | 43 | 12 | 8.6 | $3.5M | −3.2% | #337 of 529 |
| 5Carlsbad-Artesia, NM | 38 | 36 | 15.2 | $2.5M | +0.3% | #394 of 529 |
| 6Hobbs, NM | 35 | 31 | 12.6 | $2.9M | +0.2% | #434 of 529 |
| 7Roswell, NM | 29 | 23 | 9.7 | $3.3M | −2.7% | #471 of 529 |
| 8Gallup, NM | 28 | 24 | 11.2 | $2.6M | −6.1% | #486 of 529 |
| 9Deming, NM | 26 | 8 | 8.7 | $3.1M | −0.2% | #494 of 529 |
| 10Clovis, NM | 25 | 28 | 10.8 | $3M | −3.3% | #498 of 529 |
Other business types in the Deming area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes31
- Sit-down restaurants26
- Fast food and sandwich shops35
- Pizza36
- Coffee shops and cafes26
- Bakeries and dessert shops32
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Deming, NM area?
As of September 2026, map listings count 8 coffee shops and cafes in the Deming area. 2 of them (25%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in the Deming area: counts under 3 are left out.
How much do households in the Deming, NM area spend on food away from home?
About $24.8M a year, or $2,691 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 8 coffee shops and cafes on map listings, it comes to $3.1M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 9,223 households in the Deming area and national spending patterns by income.
How does the Deming, NM area compare with the U.S. for coffee shops and cafes?
The Deming area has 8.7 coffee shops and cafes per 10,000 households, 21% below the U.S. rate of 11.0. Spending per cafe is $3.1M, 16% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Deming area would have about 7, against 8 on map listings.
How fast is the Deming, NM area growing?
Population estimates put the Deming area at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. Median household income in the Deming area is $36,419, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Deming area scores 26 for coffee shops and cafes (lower middle), #494 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Deming area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Deming area
Screening a site or an acquisition in the Deming area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.