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Car washes and detailers in Norfolk County, MA

Competitor counts, household spending and official business counts for car washes and detailers in Norfolk County, MA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #798 of 1,451 scored counties
#10 of 12 scored counties in Massachusetts

Listings
105
8 chain locations (8%)
Official establishments
50
+31.6% since 2019
Household spending a year
$251.9M
On vehicle maintenance and repairs · $889 a household
Spending per listing
$2.4M
5% below the U.S.
Listings per 10k households
3.7
3% below the U.S.
Population, 2025
739,749
+2.2% since 2020

See the car washes and detailers around any address in Norfolk County

The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 105 car washes and detailers in Norfolk County. 8 of them (8%) are chain locations, against 23% across the U.S. That is 3.7 per 10,000 households, 3% below the U.S. rate of 3.8.

Household spending on vehicle maintenance and repairs in Norfolk County comes to about $251.9M a year: $889 per household, 7% below the U.S. average. Spread across 105 car washes and detailers, that is $2.4M per location, 5% below the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.

In 2023, official counts showed 50 businesses with payroll in Norfolk County classed as car washes, up 31.6% from 2019. That is one for every 5,667 households, against one for every 6,523 across the U.S.

Population estimates put the population change in Norfolk County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). For car washes and detailers, Norfolk County has a Groundwork market score of 47 (lower middle): #798 of 1,451 scored counties and #10 of 12 scored counties in Massachusetts.

How Norfolk County compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Car washes and detailing in Norfolk County, MA compared with Massachusetts and the U.S.
MeasureNorfolk CountyMassachusettsU.S.
Listings per 10k households3.73.13.8
Spending per listing$2.4M$2.7M$2.5M
Households per official establishment5,6676,2596,523
Official establishment growth, 2019–2023+31.6%+10.2%+16.7%
Population growth, 2020–2025+2.2%+2.4%+3.1%
Spending per household on vehicle maintenance and repairs$889$841$958
Median household income$130,739$103,960$80,734
Groundwork market score4744

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38 → 50+31.6% over the period
Employees, 2023
442
Annual payroll, 2023
$20.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1058 chain locations
Listings at the U.S. rate for this spending
100The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as car washes in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Norfolk County

Population, 2025 estimate
739,749+2.2% since 2020
Households
283,368
Median age
41.8
Homes lived in by their owners
69%
Vehicles per household
1.6
Land area
396 sq. mi.
People per square mile
1,843
Median household income
$130,739+26.6% vs. 2015–2019, before inflation
Average household income
$183,022
Median home value
$683,900
Jobs located here
369,055
Daytime population
712,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Norfolk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.

Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Car washes and detailing across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for car washes and detailers, numbered among those based in Massachusetts, with Norfolk County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hampshire County, MA77121.9$4.5M+10.4%#89 of 1,451
2Suffolk County, MA61491.5$3.5M+0.1%#429 of 1,451
3Middlesex County, MA611832.9$3M+2.8%#432 of 1,451
4Bristol County, MA59763.3$2.7M+2.9%#485 of 1,451
5Barnstable County, MA55323.0$3.1M+2.4%#584 of 1,451
6Essex County, MA531013.2$2.7M+2.3%#646 of 1,451
7Franklin County, MA52113.5$2.4M−0.3%#681 of 1,451
8Plymouth County, MA49814.0$2.5M+3.5%#746 of 1,451
9Worcester County, MA491293.8$2.4M+3.7%#747 of 1,451
10Norfolk County, MA471053.7$2.4M+2.2%#798 of 1,451

Other business types in Norfolk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many car washes and detailers are in Norfolk County, MA?

There are 105 car washes and detailers on map listings in Norfolk County as of September 2026. 8 of them (8%) are chain locations. The listings count car washes and detailers. Official counts show 50 businesses with payroll classed as car washes in 2023, up 31.6% from 2019.

How much do households in Norfolk County, MA spend on vehicle maintenance and repairs?

About $251.9M a year, or $889 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 105 car washes and detailers on map listings, it comes to $2.4M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.

How does Norfolk County, MA compare with the U.S. for car washes and detailers?

Norfolk County has 3.7 car washes and detailers per 10,000 households, 3% below the U.S. rate of 3.8. Spending per location is $2.4M, 5% below the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, Norfolk County would have about 100, against 105 on map listings. There is one business with payroll in the industry for every 5,667 households, against one for every 6,523 across the U.S. The official count rose 31.6% from 2019 to 2023, against +16.7% for the U.S.

How fast is Norfolk County, MA growing?

Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 47 for car washes and detailers (lower middle), #798 of 1,451 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Norfolk County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for car washes and detailers · All 56 business types in Norfolk County

Screening a site or an acquisition in Norfolk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.