Beauty and personal care · Metro area · North Carolina
Barbershops in the Hickory-Lenoir-Morganton, NC metro area
How the Hickory-Lenoir-Morganton, NC metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #193 of 387 scored metro areas
#7 of 15 scored metro areas based in North Carolina
- Listings
- 64
- 10 chain locations (16%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $121.8M
- On personal care products and services · $814 a household
- Spending per listing
- $1.9M
- In line with the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the barbershops around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 64 barbershops in the Hickory-Lenoir-Morganton metro area. Of those, 10 are chain locations, or 16%, against 12% across the U.S. That is 4.3 per 10,000 households, 19% below the U.S. rate of 5.3.
Households in the Hickory-Lenoir-Morganton metro area spend about $121.8M a year on personal care products and services, or $814 per household, 19% below the U.S. average. That works out to $1.9M per shop, in line with the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in the Hickory-Lenoir-Morganton metro area was 6 in 2023. That is one for every 24,930 households, against one for every 16,589 across the U.S. Official counts also show 77 one-person businesses without payroll.
Population estimates show the Hickory-Lenoir-Morganton metro area grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Hickory-Lenoir-Morganton metro area scores 50 (upper middle) on the Groundwork market score for barbershops, ranking #193 of 387 scored metro areas and #7 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 5.6 | 5.3 |
| Spending per listing | $1.9M | $1.6M | $1.9M |
| Households per official establishment | 24,930 | 22,074 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.8% | +28.5% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $814 | $897 | $1,005 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 50 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 29
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 77Businesses with no payroll
- Map listings, September 2026
- 6410 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for barbershops, numbered among those based in North Carolina, with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 73 | 126 | 5.1 | $1.9M | +7.5% | #31 of 387 |
| 2Asheville, NC | 70 | 52 | 3.2 | $2.8M | +3.6% | #50 of 387 |
| 3Wilmington, NC | 69 | 79 | 4.0 | $2.3M | +15.9% | #60 of 387 |
| 4Winston-Salem, NC | 60 | 134 | 4.8 | $1.8M | +5.3% | #116 of 387 |
| 5Raleigh-Cary, NC | 57 | 323 | 5.6 | $1.9M | +12.6% | #135 of 387 |
| 6Pinehurst-Southern Pines, NC | 52 | 26 | 5.9 | $1.6M | +10.3% | #181 of 387 |
| 7Hickory-Lenoir-Morganton, NC | 50 | 64 | 4.3 | $1.9M | +3.2% | #193 of 387 |
| 8Charlotte-Concord-Gastonia, NC-SC | 47 | 637 | 5.9 | $1.6M | +10.1% | #225 of 387 |
| 9Greensboro-High Point, NC | 46 | 189 | 6.0 | $1.4M | +4.1% | #240 of 387 |
| 10Burlington, NC | 45 | 34 | 4.9 | $1.7M | +8.5% | #249 of 387 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons51
- Barbershops50
- Nail salons39
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Hickory-Lenoir-Morganton, NC metro area?
The Hickory-Lenoir-Morganton metro area has 64 barbershops on map listings as of September 2026. 10 of them (16%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Another 77 one-person businesses have no payroll, by official counts.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on personal care products and services?
About $121.8M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 64 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for barbershops?
The Hickory-Lenoir-Morganton metro area has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $1.9M, in line with the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Hickory-Lenoir-Morganton metro area would have about 65, against 64 on map listings. There is one business with payroll in the industry for every 24,930 households, against one for every 16,589 across the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 50 for barbershops (upper middle), #193 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.