Beauty and personal care · Metro area · North Carolina
Barbershops in the Winston-Salem, NC metro area
The barbershops in the Winston-Salem, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #116 of 387 scored metro areas
#4 of 15 scored metro areas based in North Carolina
- Listings
- 134
- 13 chain locations (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $238.9M
- On personal care products and services · $848 a household
- Spending per listing
- $1.8M
- 5% below the U.S.
- Listings per 10k households
- 4.8
- 9% below the U.S.
- Population, 2025
- 712,206
- +5.3% since 2020
See the barbershops around any address in the Winston-Salem metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $848 per household (16% below the U.S. average), households in the Winston-Salem metro area spend about $238.9M a year on personal care products and services. Spread across 134 barbershops, that is $1.8M per shop, 5% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 134 barbershops on map listings in the Winston-Salem metro area as of September 2026. Chain locations make up 10% of them, against 12% across the U.S. That comes to 4.8 for every 10,000 households, 9% below the U.S. rate of 5.3.
Official counts show 3 businesses with payroll classed as barber shops in the Winston-Salem metro area in 2023. That is one for every 93,865 households, against one for every 16,589 across the U.S. Official counts also show 276 one-person businesses without payroll.
Population estimates show the Winston-Salem metro area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). For barbershops, the Winston-Salem metro area has a Groundwork market score of 60 (upper middle): #116 of 387 scored metro areas and #4 of 15 scored metro areas based in North Carolina.
How the Winston-Salem metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winston-Salem metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 5.6 | 5.3 |
| Spending per listing | $1.8M | $1.6M | $1.9M |
| Households per official establishment | 93,865 | 22,074 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.8% | +28.5% |
| Population growth, 2020–2025 | +5.3% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $848 | $897 | $1,005 |
| Median household income | $65,975 | $72,388 | $80,734 |
| Groundwork market score | 60 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 13
- Annual payroll, 2023
- $336K
- One-person businesses, 2023
- 276Businesses with no payroll
- Map listings, September 2026
- 13413 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Winston-Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winston-Salem metro area
- Population, 2025 estimate
- 712,206+5.3% since 2020
- Households
- 281,596
- Median age
- 41.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,009 sq. mi.
- People per square mile
- 343
- Median household income
- $65,975+29.9% vs. 2015–2019, before inflation
- Average household income
- $90,215
- Median home value
- $233,300
- Jobs located here
- 278,334
- Daytime population
- 663,457Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winston-Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for barbershops, numbered among those based in North Carolina, with the Winston-Salem metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 73 | 126 | 5.1 | $1.9M | +7.5% | #31 of 387 |
| 2Asheville, NC | 70 | 52 | 3.2 | $2.8M | +3.6% | #50 of 387 |
| 3Wilmington, NC | 69 | 79 | 4.0 | $2.3M | +15.9% | #60 of 387 |
| 4Winston-Salem, NC | 60 | 134 | 4.8 | $1.8M | +5.3% | #116 of 387 |
| 5Raleigh-Cary, NC | 57 | 323 | 5.6 | $1.9M | +12.6% | #135 of 387 |
| 6Pinehurst-Southern Pines, NC | 52 | 26 | 5.9 | $1.6M | +10.3% | #181 of 387 |
| 7Hickory-Lenoir-Morganton, NC | 50 | 64 | 4.3 | $1.9M | +3.2% | #193 of 387 |
| 8Charlotte-Concord-Gastonia, NC-SC | 47 | 637 | 5.9 | $1.6M | +10.1% | #225 of 387 |
| 9Greensboro-High Point, NC | 46 | 189 | 6.0 | $1.4M | +4.1% | #240 of 387 |
| 10Burlington, NC | 45 | 34 | 4.9 | $1.7M | +8.5% | #249 of 387 |
Other business types in the Winston-Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons44
- Barbershops60
- Nail salons53
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Winston-Salem, NC metro area?
As of September 2026, map listings count 134 barbershops in the Winston-Salem metro area. 13 of them (10%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 276 one-person businesses have no payroll, by official counts.
How much do households in the Winston-Salem, NC metro area spend on personal care products and services?
About $238.9M a year, or $848 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 134 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 281,596 households in the Winston-Salem metro area and national spending patterns by income.
How does the Winston-Salem, NC metro area compare with the U.S. for barbershops?
The Winston-Salem metro area has 4.8 barbershops per 10,000 households, 9% below the U.S. rate of 5.3. Spending per shop is $1.8M, 5% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Winston-Salem metro area would have about 127, against 134 on map listings. There is one business with payroll in the industry for every 93,865 households, against one for every 16,589 across the U.S.
How fast is the Winston-Salem, NC metro area growing?
Population estimates put the Winston-Salem metro area at 712,206 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 281,596 households. The median household income in the Winston-Salem metro area is $65,975 a year, 18% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winston-Salem metro area scores 60 for barbershops (upper middle), #116 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winston-Salem metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Winston-Salem metro area
Screening a site or an acquisition in the Winston-Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.