Metro area profile · Arkansas
Little Rock-North Little Rock-Conway, AR metro area market data
Population, household spending and competition for 56 business types in the Little Rock-North Little Rock-Conway metro area, each scored against other metro areas.
- Population, 2025
- 777,607
- +3.8% since 2020
- Households
- 311,547
- Median household income
- $67,154
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $214,100
- Jobs located here
- 361,659
- Highest market score
- 78
- House cleaning, #20 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Little Rock-North Little Rock-Conway metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 777,607 people live in the Little Rock-North Little Rock-Conway metro area, in 311,547 households. Population estimates show the Little Rock-North Little Rock-Conway metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Little Rock-North Little Rock-Conway metro area is $67,154 a year, 17% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Little Rock-North Little Rock-Conway metro area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in the Little Rock-North Little Rock-Conway metro area are for house cleaning businesses (78); lawn care, cleaning and pest control companies (75); and landscaping and lawn care companies (73). The Little Rock-North Little Rock-Conway metro area ranks #20 of 375 scored metro areas for house cleaning businesses.
The Little Rock-North Little Rock-Conway metro area takes in 6 counties: Pulaski County, Faulkner County, Saline County, Lonoke County and 2 more. For its number of households, the Little Rock-North Little Rock-Conway metro area has the most map listings, relative to the U.S., for roofing and gutter companies (31% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (67% below the U.S. rate).
All 56 business types in the Little Rock-North Little Rock-Conway metro area
Highest Groundwork market score first. Each score compares the Little Rock-North Little Rock-Conway metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 78 | #20 of 375 | 49 | 1.6 | $9M | 141 | 122 |
| Lawn, cleaning and pest control | 75 | #31 of 387 | 230 | 7.4 | $1.9M | 115 | 385 |
| Landscaping and lawn care | 73 | #50 of 385 | 131 | 4.2 | $3.4M | 115 | 218 |
| Grocery stores | 70 | #58 of 387 | 154 | 4.9 | $11.8M | 127 | 85 |
| Yoga, Pilates and fitness studios | 68 | #41 of 347 | 26 | 0.8 | $8.1M | 200 | 75 |
| Pet stores | 67 | #73 of 382 | 52 | 1.7 | $5.1M | 113 | 20 |
| Grocery and convenience stores | 64 | #102 of 387 | 505 | 16.2 | $3.6M | 107 | 128 |
| Property management | 61 | #89 of 374 | 72 | 2.3 | Index only | 114 | 109 |
| Convenience stores | 60 | #132 of 387 | 233 | 7.5 | $7.8M | 99 | 43 |
| Coffee shops and cafes | 58 | #126 of 387 | 248 | 8.0 | $4.5M | 122 | 168 |
| Laundromats | 57 | #129 of 364 | 37 | 1.2 | $15.2M | 122 | 19 |
| Pet businesses | 56 | #154 of 387 | 328 | 10.5 | $808K | 92 | 163 |
| Pet grooming and boarding | 55 | #159 of 386 | 120 | 3.9 | $2.2M | 87 | 58 |
| Pest control | 53 | #157 of 345 | 50 | 1.6 | $8.9M | 87 | 45 |
| Mortgage brokers and lenders | 52 | #163 of 373 | 81 | 2.6 | Index only | 144 | 77 |
| Home inspectors | 50 | #125 of 243 | 17 | 0.5 | Index only | 102 | 23 |
| Electricians | 50 | #195 of 383 | 79 | 2.5 | $10.9M | 91 | 203 |
| Veterinarians | 50 | #202 of 384 | 111 | 3.6 | $2.4M | 88 | 85 |
| Bakeries and dessert shops | 49 | #201 of 387 | 271 | 8.7 | $4.1M | 100 | 177 |
| Auto repair shops | 49 | #209 of 387 | 684 | 22.0 | $397K | 89 | 262 |
| Chiropractors | 48 | #202 of 386 | 128 | 4.1 | $2.6M | 109 | 92 |
| Barbershops | 47 | #230 of 387 | 211 | 6.8 | $1.3M | 67 | 7 |
| Restaurants and cafes | 46 | #216 of 387 | 3,063 | 98.3 | $366K | 99 | 1,379 |
| Real estate | 46 | #227 of 387 | 1,067 | 34.2 | Index only | 98 | 638 |
| Insurance agencies | 44 | #225 of 387 | 613 | 19.7 | $1.2M | 97 | 498 |
| Gas stations | 43 | #247 of 387 | 434 | 13.9 | $2M | 85 | 339 |
| Gyms | 43 | #263 of 387 | 225 | 7.2 | $940K | 72 | 75 |
| Collision repair and body shops | 42 | #252 of 381 | 100 | 3.2 | $2.7M | 88 | 72 |
| Sit-down restaurants | 42 | #263 of 387 | 1,843 | 59.2 | $608K | 92 | 532 |
| Auto repair and car care | 42 | #263 of 387 | 1,161 | 37.3 | $234K | 87 | 438 |
| Gyms, studios and classes | 42 | #271 of 387 | 377 | 12.1 | $561K | 85 | 158 |
| Real estate agents and brokers | 41 | #272 of 387 | 897 | 28.8 | Index only | 93 | 330 |
| Nail salons | 41 | #281 of 387 | 208 | 6.7 | $1.3M | 77 | 40 |
| Funeral homes | 40 | #248 of 377 | 81 | 2.6 | $485K | 71 | 33 |
| Child care and preschools | 40 | #265 of 387 | 165 | 5.3 | $798K | 80 | 195 |
| Pizza | 40 | #268 of 387 | 251 | 8.1 | $4.5M | 88 | 662 |
| Dentists and orthodontists | 40 | #271 of 387 | 365 | 11.7 | $915K | 93 | 259 |
| HVAC and plumbing | 40 | #272 of 387 | 222 | 7.1 | $3.9M | 81 | 307 |
| Home repair trades | 40 | #277 of 387 | 448 | 14.4 | $1.9M | 79 | 591 |
| Fast food and sandwich shops | 39 | #264 of 387 | 446 | 14.3 | $2.5M | 82 | 662 |
| Urgent care and walk-in clinics | 38 | #149 of 197 | 19 | 0.6 | $17.6M | 72 | 26 |
| Oil change and quick lube | 38 | #208 of 290 | 26 | 0.8 | $10.5M | 76 | 29 |
| Martial arts and dance studios | 38 | #302 of 387 | 126 | 4.0 | $1.7M | 83 | 83 |
| Dry cleaners | 37 | #204 of 272 | 47 | 1.5 | $12M | 77 | 28 |
| Roofing and gutters | 37 | #293 of 381 | 147 | 4.7 | $5.8M | 69 | 81 |
| Optometrists and eye care | 37 | #301 of 386 | 116 | 3.7 | $2.9M | 92 | 57 |
| Spas and skin care | 37 | #315 of 387 | 341 | 10.9 | $783K | 89 | 72 |
| Doctors, dentists and clinics | 36 | #311 of 387 | 2,277 | 73.1 | $147K | 96 | 1,331 |
| Clothing, shoes and laundry | 35 | #295 of 387 | 763 | 24.5 | $739K | 84 | 339 |
| Primary care and pediatrics | 35 | #297 of 387 | 195 | 6.3 | $1.7M | 96 | 674 |
| Salons, barbers and spas | 35 | #335 of 387 | 1,628 | 52.3 | $164K | 77 | 298 |
| Clothing and shoe stores | 33 | #304 of 387 | 577 | 18.5 | $977K | 77 | 292 |
| Hair salons | 33 | #352 of 387 | 836 | 26.8 | $320K | 74 | 173 |
| Tire shops | 31 | #310 of 386 | 144 | 4.6 | $1.9M | 75 | 68 |
| Car washes and detailing | 29 | #342 of 387 | 140 | 4.5 | $1.9M | 77 | 71 |
| Physical therapy | 28 | #346 of 386 | 178 | 5.7 | $1.9M | 78 | 223 |
Household spending in the Little Rock-North Little Rock-Conway metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $271.8M | $873 | 91 |
| Gasoline and other fuels | $876.5M | $2,813 | 108 |
| Food away from home | $1.1B | $3,597 | 88 |
| Groceries | $1.8B | $5,851 | 93 |
| Personal care products and services | $267.2M | $858 | 85 |
| Child care and other personal services | $131.6M | $422 | 73 |
| Memberships, classes and admissions | $211.6M | $679 | 69 |
| Medical and dental services | $333.8M | $1,072 | 83 |
| Pets | $265.2M | $851 | 94 |
| Clothing, shoes and related services | $563.7M | $1,809 | 88 |
| Vehicle insurance | $750.2M | $2,408 | 123 |
| Home repairs, maintenance and insurance | $859.9M | $2,760 | 91 |
| Lawn care, cleaning and other household services | $442.7M | $1,421 | 101 |
| Rent and homeowner costs | $4.6B | $14,611 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Little Rock-North Little Rock-Conway metro area
- Population, 2025 estimate
- 777,607+3.8% since 2020
- Households
- 311,547
- Median age
- 38.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 4,084 sq. mi.
- People per square mile
- 186
- Median household income
- $67,154+22.7% vs. 2015–2019, before inflation
- Average household income
- $92,342
- Median home value
- $214,100
- Jobs located here
- 361,659
- Daytime population
- 794,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Little Rock-North Little Rock-Conway metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Little Rock-North Little Rock-Conway metro area 6
- Pulaski County, AR399,818 people
- Faulkner County, AR127,717 people
- Saline County, AR127,479 people
- Lonoke County, AR75,272 people
- Grant County, AR18,242 people
- Perry County, AR10,101 people
Other markets based in Arkansas 12
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Little Rock-North Little Rock-Conway, AR metro area growing?
Population estimates put the Little Rock-North Little Rock-Conway metro area at 777,607 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 311,547 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in the Little Rock-North Little Rock-Conway, AR metro area spend?
Households in the Little Rock-North Little Rock-Conway metro area spend about $4.6B a year on rent and homeowner costs, $1.8B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in the Little Rock-North Little Rock-Conway metro area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in the Little Rock-North Little Rock-Conway, AR metro area?
Of the business types scored in the Little Rock-North Little Rock-Conway metro area, house cleaning businesses (78); lawn care, cleaning and pest control companies (75); and landscaping and lawn care companies (73) have the highest Groundwork market scores. For house cleaning businesses, that ranks #20 of 375 scored metro areas.
How does the Little Rock-North Little Rock-Conway, AR metro area compare with the U.S.?
Median household income in the Little Rock-North Little Rock-Conway metro area is $67,154, 17% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (31% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Little Rock-North Little Rock-Conway metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Little Rock-North Little Rock-Conway metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Little Rock-North Little Rock-Conway metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.