Small-town market profile · Arkansas
Searcy, AR area market data
Population, household spending and competition for 56 business types in the Searcy area, each scored against other small-town markets.
- Population, 2025
- 80,085
- +4.2% since 2020
- Households
- 29,629
- Median household income
- $55,249
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $163,600
- Jobs located here
- 25,976
- Highest market score
- 76
- Landscaping and lawn care, #34 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Searcy area by name and distance, and the households and spending within reach. Or open the report at the center of the Searcy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 80,085 people live in the Searcy area, in 29,629 households. Population estimates put the population change in the Searcy area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The median household income in the Searcy area is $55,249 a year, 32% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Searcy area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in the Searcy area are for landscaping and lawn care companies (76); lawn care, cleaning and pest control companies (72); and pet grooming and boarding businesses (70). The Searcy area ranks #34 of 399 scored small-town markets for landscaping and lawn care companies.
The Searcy area is made up of one county, White County. For its number of households, the Searcy area has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (47% below the U.S. rate).
All 56 business types in the Searcy area
Highest Groundwork market score first. Each score compares the Searcy area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 76 | #34 of 399 | 11 | 3.7 | $3.4M | 117 | 18 |
| Lawn, cleaning and pest control | 72 | #54 of 481 | 15 | 5.1 | $2.5M | 150 | 37 |
| Pet grooming and boarding | 70 | #52 of 387 | 11 | 3.7 | $2M | 78 | 3 |
| Convenience stores | 68 | #102 of 529 | 22 | 7.4 | $7.4M | 93 | 6 |
| Child care and preschools | 62 | #132 of 454 | 12 | 4.1 | $803K | 80 | 9 |
| Insurance agencies | 61 | #180 of 537 | 47 | 15.9 | $1.6M | 124 | 35 |
| Roofing and gutters | 58 | #98 of 288 | 11 | 3.7 | $6.6M | 78 | 3 |
| Clothing, shoes and laundry | 55 | #229 of 536 | 48 | 16.2 | $992K | 113 | 15 |
| Grocery and convenience stores | 55 | #240 of 538 | 63 | 21.3 | $2.6M | 76 | 17 |
| Laundromats | 54 | #60 of 150 | 6 | 2.0 | $7.9M | 63 | Under 3 |
| Mortgage brokers and lenders | 54 | #81 of 177 | 11 | 3.7 | Index only | 92 | 3 |
| Clothing and shoe stores | 54 | #241 of 536 | 36 | 12.2 | $1.3M | 104 | 15 |
| Funeral homes | 52 | #170 of 365 | 13 | 4.4 | $318K | 47 | 5 |
| Real estate agents and brokers | 52 | #235 of 533 | 48 | 16.2 | Index only | 151 | 19 |
| Grocery stores | 52 | #251 of 506 | 22 | 7.4 | $7.4M | 79 | 11 |
| Spas and skin care | 51 | #234 of 504 | 20 | 6.8 | $1.1M | 129 | Under 3 |
| Pizza | 49 | #269 of 520 | 26 | 8.8 | $3.6M | 71 | 51 |
| Real estate | 49 | #283 of 536 | 63 | 21.3 | Index only | 145 | 35 |
| Barbershops | 48 | #212 of 377 | 12 | 4.1 | $1.9M | 100 | Under 3 |
| Car washes and detailing | 47 | #245 of 441 | 16 | 5.4 | $1.6M | 64 | 4 |
| Gyms | 47 | #291 of 506 | 22 | 7.4 | $701K | 54 | 4 |
| Restaurants and cafes | 47 | #297 of 538 | 279 | 94.2 | $335K | 90 | 122 |
| Gas stations | 47 | #312 of 536 | 72 | 24.3 | $1.2M | 50 | 37 |
| Sit-down restaurants | 46 | #316 of 538 | 158 | 53.3 | $592K | 89 | 48 |
| Martial arts and dance studios | 44 | #241 of 378 | 14 | 4.7 | $1.1M | 55 | 3 |
| Primary care and pediatrics | 44 | #285 of 458 | 17 | 5.7 | $1.7M | 94 | 40 |
| Chiropractors | 43 | #266 of 426 | 14 | 4.7 | $2M | 85 | 10 |
| Coffee shops and cafes | 43 | #336 of 529 | 26 | 8.8 | $3.6M | 97 | 20 |
| Home repair trades | 43 | #348 of 526 | 38 | 12.8 | $1.9M | 78 | 53 |
| Pet stores | 41 | #157 of 220 | 11 | 3.7 | $2M | 44 | Under 3 |
| Optometrists and eye care | 40 | #282 of 400 | 11 | 3.7 | $2.6M | 82 | 8 |
| Fast food and sandwich shops | 39 | #374 of 537 | 52 | 17.6 | $1.8M | 59 | 51 |
| Gyms, studios and classes | 39 | #408 of 535 | 40 | 13.5 | $386K | 58 | 7 |
| Nail salons | 38 | #281 of 387 | 21 | 7.1 | $1.1M | 64 | 5 |
| Tire shops | 38 | #309 of 431 | 15 | 5.1 | $1.7M | 68 | 9 |
| Pet businesses | 38 | #406 of 527 | 45 | 15.2 | $486K | 55 | 16 |
| Collision repair and body shops | 37 | #290 of 387 | 11 | 3.7 | $2.3M | 76 | 14 |
| Veterinarians | 37 | #295 of 398 | 14 | 4.7 | $1.6M | 57 | 13 |
| HVAC and plumbing | 37 | #373 of 476 | 24 | 8.1 | $3M | 63 | 28 |
| Bakeries and dessert shops | 37 | #389 of 507 | 26 | 8.8 | $3.6M | 87 | 20 |
| Physical therapy | 36 | #304 of 400 | 13 | 4.4 | $2.2M | 91 | 19 |
| Dentists and orthodontists | 36 | #401 of 526 | 32 | 10.8 | $886K | 90 | 21 |
| Salons, barbers and spas | 36 | #437 of 538 | 133 | 44.9 | $170K | 80 | 19 |
| Hair salons | 35 | #439 of 538 | 79 | 26.7 | $286K | 66 | 11 |
| Doctors, dentists and clinics | 28 | #467 of 538 | 238 | 80.3 | $119K | 78 | 98 |
| Auto repair and car care | 27 | #473 of 538 | 158 | 53.3 | $163K | 61 | 61 |
| Auto repair shops | 27 | #478 of 538 | 96 | 32.4 | $268K | 60 | 45 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.4 | $3.9M | 95 | 4 |
| Electricians | Not scored | Not scored | 3 | 1.0 | $24.1M | 201 | 22 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $12.6M | 123 | 6 |
| Property management | Not scored | Not scored | 3 | 1.0 | Index only | 237 | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $12.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $47.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.3 | $37.7M | Too few | 13 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $28.3M | Too few | Under 3 |
Household spending in the Searcy area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.7M | $868 | 91 |
| Gasoline and other fuels | $85.3M | $2,880 | 111 |
| Food away from home | $93.6M | $3,158 | 78 |
| Groceries | $161.8M | $5,462 | 86 |
| Personal care products and services | $22.6M | $763 | 76 |
| Child care and other personal services | $9.6M | $325 | 56 |
| Memberships, classes and admissions | $15.4M | $521 | 53 |
| Medical and dental services | $28.3M | $957 | 74 |
| Pets | $21.9M | $739 | 81 |
| Clothing, shoes and related services | $47.6M | $1,608 | 78 |
| Vehicle insurance | $73.3M | $2,475 | 126 |
| Home repairs, maintenance and insurance | $72.4M | $2,444 | 81 |
| Lawn care, cleaning and other household services | $37.7M | $1,273 | 90 |
| Rent and homeowner costs | $394.8M | $13,325 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Searcy area
- Population, 2025 estimate
- 80,085+4.2% since 2020
- Households
- 29,629
- Median age
- 39.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,034 sq. mi.
- People per square mile
- 75
- Median household income
- $55,249+25.5% vs. 2015–2019, before inflation
- Average household income
- $73,679
- Median home value
- $163,600
- Jobs located here
- 25,976
- Daytime population
- 72,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Searcy area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Searcy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Searcy area 1
- White County, AR77,838 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Searcy, AR area growing?
Population estimates put the Searcy area at 80,085 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 29,629 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.
How much do households in the Searcy, AR area spend?
Households in the Searcy area spend about $394.8M a year on rent and homeowner costs, $161.8M on groceries and $93.6M on food away from home. Relative to the U.S., household spending in the Searcy area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in the Searcy, AR area?
Of the business types scored in the Searcy area, landscaping and lawn care companies (76); lawn care, cleaning and pest control companies (72); and pet grooming and boarding businesses (70) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #34 of 399 scored small-town markets.
How does the Searcy, AR area compare with the U.S.?
Median household income in the Searcy area is $55,249, 32% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate agents and brokers (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Searcy area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Searcy area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Searcy area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Searcy area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.