Small-town market profile · Arkansas
Paragould, AR area market data
How the Paragould area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 47,411
- +3.4% since 2020
- Households
- 17,994
- Median household income
- $57,839
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $169,300
- Jobs located here
- 21,057
- Highest market score
- 82
- Landscaping and lawn care, #10 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Paragould area by name and distance, and the households and spending within reach. Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Paragould area has an estimated 47,411 people and 17,994 households. Population estimates show the Paragould area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Paragould area is $57,839, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
Relative to the U.S., household spending in the Paragould area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in the Paragould area, landscaping and lawn care companies (82); grocery and convenience stores (76); and lawn care, cleaning and pest control companies (73) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #10 of 399 scored small-town markets.
The Paragould area is made up of one county, Greene County. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.3 times the U.S. rate) and lowest for bakeries and dessert shops (38% below the U.S. rate).
All 56 business types in the Paragould area
Highest Groundwork market score first. Each score compares the Paragould area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 82 | #10 of 399 | 6 | 3.3 | $3.9M | 132 | 8 |
| Grocery and convenience stores | 76 | #34 of 538 | 29 | 16.1 | $3.4M | 101 | 6 |
| Lawn, cleaning and pest control | 73 | #50 of 481 | 12 | 6.7 | $1.9M | 115 | 16 |
| Grocery stores | 73 | #54 of 506 | 9 | 5.0 | $11M | 119 | 5 |
| Gas stations | 69 | #82 of 536 | 21 | 11.7 | $2.4M | 100 | 20 |
| Bakeries and dessert shops | 67 | #75 of 507 | 11 | 6.1 | $5.3M | 127 | 5 |
| Barbershops | 64 | #107 of 377 | 5 | 2.8 | $2.8M | 148 | Under 3 |
| Pizza | 64 | #121 of 520 | 10 | 5.6 | $5.8M | 114 | 31 |
| Coffee shops and cafes | 59 | #174 of 529 | 16 | 8.9 | $3.6M | 98 | 5 |
| Convenience stores | 59 | #195 of 529 | 16 | 8.9 | $6.2M | 79 | Under 3 |
| Funeral homes | 58 | #128 of 365 | 5 | 2.8 | $473K | 70 | Under 3 |
| Physical therapy | 58 | #149 of 400 | 7 | 3.9 | $2.5M | 104 | 4 |
| Electricians | 57 | #109 of 295 | 5 | 2.8 | $9M | 75 | 12 |
| Collision repair and body shops | 57 | #137 of 387 | 5 | 2.8 | $3M | 99 | 5 |
| Insurance agencies | 56 | #213 of 537 | 32 | 17.8 | $1.3M | 107 | 19 |
| Chiropractors | 55 | #168 of 426 | 7 | 3.9 | $2.5M | 104 | 5 |
| HVAC and plumbing | 55 | #179 of 476 | 10 | 5.6 | $4.5M | 94 | 16 |
| Hair salons | 55 | #219 of 538 | 36 | 20.0 | $388K | 90 | 4 |
| Auto repair shops | 55 | #224 of 538 | 37 | 20.6 | $411K | 93 | 16 |
| Clothing, shoes and laundry | 54 | #235 of 536 | 27 | 15.0 | $1.1M | 124 | 13 |
| Restaurants and cafes | 53 | #234 of 538 | 161 | 89.5 | $359K | 97 | 71 |
| Auto repair and car care | 53 | #242 of 538 | 66 | 36.7 | $231K | 86 | 24 |
| Primary care and pediatrics | 49 | #243 of 458 | 11 | 6.1 | $1.6M | 89 | 19 |
| Real estate | 48 | #294 of 536 | 45 | 25.0 | Index only | 125 | 17 |
| Clothing and shoe stores | 47 | #299 of 536 | 25 | 13.9 | $1.2M | 93 | 13 |
| Salons, barbers and spas | 47 | #317 of 538 | 68 | 37.8 | $205K | 96 | 9 |
| Real estate agents and brokers | 46 | #323 of 533 | 39 | 21.7 | Index only | 114 | 10 |
| Dentists and orthodontists | 44 | #323 of 526 | 20 | 11.1 | $875K | 89 | 9 |
| Sit-down restaurants | 44 | #330 of 538 | 92 | 51.1 | $629K | 95 | 33 |
| Fast food and sandwich shops | 44 | #337 of 537 | 28 | 15.6 | $2.1M | 68 | 31 |
| Doctors, dentists and clinics | 42 | #351 of 538 | 114 | 63.4 | $153K | 101 | 47 |
| Home repair trades | 42 | #357 of 526 | 25 | 13.9 | $1.8M | 74 | 32 |
| Nail salons | 41 | #264 of 387 | 9 | 5.0 | $1.6M | 93 | Under 3 |
| Pet businesses | 38 | #405 of 527 | 28 | 15.6 | $488K | 56 | 10 |
| Tire shops | 37 | #322 of 431 | 11 | 6.1 | $1.4M | 55 | 4 |
| Roofing and gutters | 36 | #224 of 288 | 10 | 5.6 | $4.5M | 53 | 4 |
| Gyms | 36 | #404 of 506 | 11 | 6.1 | $888K | 68 | 6 |
| Martial arts and dance studios | 35 | #302 of 378 | 10 | 5.6 | $977K | 48 | 3 |
| Pet grooming and boarding | 31 | #329 of 387 | 15 | 8.3 | $910K | 36 | 5 |
| Spas and skin care | 31 | #437 of 504 | 18 | 10.0 | $775K | 89 | 5 |
| Gyms, studios and classes | 31 | #458 of 535 | 21 | 11.7 | $465K | 70 | 9 |
| Optometrists and eye care | 23 | #369 of 400 | 10 | 5.6 | $1.7M | 56 | 10 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.2 | $3.8M | 151 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.2 | $1.5M | 154 | 13 |
| Pet stores | Not scored | Not scored | 4 | 2.2 | $3.4M | 75 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $7.8M | 121 | 8 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.8M | 76 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.7 | Index only | 146 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.7 | $4.6M | 167 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $14.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $15.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $17.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Paragould area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $846 | 88 |
| Gasoline and other fuels | $50.1M | $2,784 | 107 |
| Food away from home | $57.8M | $3,213 | 79 |
| Groceries | $99.3M | $5,519 | 87 |
| Personal care products and services | $14M | $776 | 77 |
| Child care and other personal services | $6.2M | $342 | 59 |
| Memberships, classes and admissions | $9.8M | $543 | 55 |
| Medical and dental services | $17.5M | $972 | 75 |
| Pets | $13.7M | $759 | 83 |
| Clothing, shoes and related services | $29.4M | $1,637 | 80 |
| Vehicle insurance | $42.9M | $2,383 | 122 |
| Home repairs, maintenance and insurance | $44.9M | $2,493 | 83 |
| Lawn care, cleaning and other household services | $23.3M | $1,293 | 91 |
| Rent and homeowner costs | $243.3M | $13,524 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Paragould area
- Population, 2025 estimate
- 47,411+3.4% since 2020
- Households
- 17,994
- Median age
- 39.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 577 sq. mi.
- People per square mile
- 80
- Median household income
- $57,839+22.9% vs. 2015–2019, before inflation
- Average household income
- $72,756
- Median home value
- $169,300
- Jobs located here
- 21,057
- Daytime population
- 48,090Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Paragould area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Paragould area 1
- Greene County, AR46,432 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Paragould, AR area growing?
Population estimates put the Paragould area at 47,411 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,994 households. Median household income rose 22.9% from the 2015–2019 survey, before inflation.
How much do households in the Paragould, AR area spend?
Households in the Paragould area spend about $243.3M a year on rent and homeowner costs, $99.3M on groceries and $57.8M on food away from home. Set against the U.S., households in the Paragould area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in the Paragould, AR area?
The highest Groundwork market scores in the Paragould area are for landscaping and lawn care companies (82); grocery and convenience stores (76); and lawn care, cleaning and pest control companies (73). The Paragould area ranks #10 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Paragould, AR area compare with the U.S.?
The median household income in the Paragould area is $57,839 a year, 28% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,300, against $332,700 for the U.S. For its number of households, the Paragould area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.3 times the U.S. rate) and the fewest for bakeries and dessert shops (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Paragould area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Paragould area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Paragould area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Paragould area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.