Small-town market profile · Arkansas
Mountain Home, AR area market data
How the Mountain Home area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,982
- +3.1% since 2020
- Households
- 19,348
- Median household income
- $48,452
- +14.7% vs. 2015–2019, before inflation
- Median home value
- $174,600
- Jobs located here
- 16,323
- Highest market score
- 82
- Gas stations, #20 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Mountain Home area by name and distance, and the households and spending within reach. Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Mountain Home area has an estimated 42,982 people and 19,348 households. Population estimates show the Mountain Home area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Mountain Home area is $48,452, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.7%, before inflation.
Relative to the U.S., household spending in the Mountain Home area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in the Mountain Home area, gas stations (82), child care centers and preschools (59) and grocery and convenience stores (58) have the highest Groundwork market scores. For gas stations, that ranks #20 of 536 scored small-town markets.
The Mountain Home area is made up of one county, Baxter County. Against the U.S., map listings per household run highest for veterinarians (twice the U.S. rate) and lowest for gyms and studios (52% below the U.S. rate).
All 56 business types in the Mountain Home area
Highest Groundwork market score first. Each score compares the Mountain Home area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 82 | #20 of 536 | 17 | 8.8 | $3.2M | 134 | 10 |
| Child care and preschools | 59 | #155 of 454 | 6 | 3.1 | $983K | 98 | 8 |
| Grocery and convenience stores | 58 | #202 of 538 | 40 | 20.7 | $2.6M | 76 | 8 |
| Grocery stores | 57 | #190 of 506 | 11 | 5.7 | $9.4M | 101 | 7 |
| Home repair trades | 55 | #200 of 526 | 18 | 9.3 | $2.6M | 106 | 30 |
| Bakeries and dessert shops | 55 | #201 of 507 | 10 | 5.2 | $5.9M | 141 | 11 |
| Fast food and sandwich shops | 54 | #240 of 537 | 23 | 11.9 | $2.5M | 83 | 30 |
| Gyms, studios and classes | 53 | #237 of 535 | 14 | 7.2 | $689K | 104 | 6 |
| House cleaning | 50 | #67 of 142 | 7 | 3.6 | $3.5M | 54 | 6 |
| Pet grooming and boarding | 49 | #203 of 387 | 8 | 4.1 | $1.7M | 68 | 4 |
| Pizza | 48 | #278 of 520 | 17 | 8.8 | $3.4M | 68 | 30 |
| Insurance agencies | 48 | #286 of 537 | 41 | 21.2 | $1.1M | 91 | 23 |
| Hair salons | 47 | #309 of 538 | 33 | 17.1 | $432K | 100 | 9 |
| Car washes and detailing | 46 | #252 of 441 | 9 | 4.7 | $1.8M | 72 | 3 |
| Restaurants and cafes | 45 | #320 of 538 | 171 | 88.4 | $343K | 92 | 79 |
| Gyms | 43 | #333 of 506 | 9 | 4.7 | $1.1M | 82 | 6 |
| HVAC and plumbing | 42 | #311 of 476 | 12 | 6.2 | $3.9M | 81 | 18 |
| Coffee shops and cafes | 42 | #349 of 529 | 17 | 8.8 | $3.4M | 93 | 11 |
| Property management | 41 | #127 of 180 | 10 | 5.2 | Index only | 45 | 4 |
| Landscaping and lawn care | 41 | #266 of 399 | 13 | 6.7 | $1.9M | 63 | 24 |
| Pet stores | 40 | #162 of 220 | 6 | 3.1 | $2.3M | 51 | Under 3 |
| Auto repair and car care | 40 | #383 of 538 | 87 | 45.0 | $188K | 70 | 27 |
| Dentists and orthodontists | 39 | #376 of 526 | 22 | 11.4 | $824K | 84 | 10 |
| Nail salons | 38 | #274 of 387 | 9 | 4.7 | $1.6M | 95 | Under 3 |
| Auto repair shops | 38 | #395 of 538 | 50 | 25.8 | $327K | 74 | 22 |
| Convenience stores | 37 | #398 of 529 | 23 | 11.9 | $4.5M | 57 | Under 3 |
| Real estate agents and brokers | 37 | #426 of 533 | 34 | 17.6 | Index only | 136 | 20 |
| Barbershops | 36 | #278 of 377 | 9 | 4.7 | $1.6M | 84 | Under 3 |
| Clothing and shoe stores | 36 | #392 of 536 | 30 | 15.5 | $1M | 80 | 17 |
| Lawn, cleaning and pest control | 35 | #389 of 481 | 24 | 12.4 | $1M | 60 | 35 |
| Salons, barbers and spas | 35 | #441 of 538 | 72 | 37.2 | $198K | 93 | 15 |
| Optometrists and eye care | 34 | #319 of 400 | 8 | 4.1 | $2.3M | 72 | 5 |
| Sit-down restaurants | 34 | #432 of 538 | 102 | 52.7 | $574K | 87 | 38 |
| Real estate | 33 | #477 of 536 | 52 | 26.9 | Index only | 112 | 28 |
| Clothing, shoes and laundry | 32 | #428 of 536 | 46 | 23.8 | $662K | 75 | 17 |
| Laundromats | 30 | #128 of 150 | 6 | 3.1 | $5.1M | 41 | Under 3 |
| Chiropractors | 30 | #382 of 426 | 12 | 6.2 | $1.5M | 63 | 8 |
| Spas and skin care | 30 | #449 of 504 | 20 | 10.3 | $712K | 81 | 4 |
| Pet businesses | 26 | #487 of 527 | 32 | 16.5 | $431K | 49 | 14 |
| Primary care and pediatrics | 23 | #421 of 458 | 17 | 8.8 | $1.1M | 60 | 54 |
| Veterinarians | 22 | #374 of 398 | 13 | 6.7 | $1.1M | 39 | 10 |
| Doctors, dentists and clinics | 19 | #515 of 538 | 172 | 88.9 | $105K | 69 | 103 |
| Physical therapy | 17 | #386 of 400 | 18 | 9.3 | $1M | 42 | 26 |
| Home inspectors | Not scored | Not scored | 5 | 2.6 | Index only | 19 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.1 | $11.6M | 96 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.1 | $2.4M | 120 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.1 | $6M | 59 | 5 |
| Tire shops | Not scored | Not scored | 4 | 2.1 | $4.1M | 163 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.6 | $5.5M | 177 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.6 | $10.2M | 65 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.6 | $1.3M | 192 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.6 | Index only | 215 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $8.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $23.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $18.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.6M | Too few | 6 |
Household spending in the Mountain Home area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.4M | $846 | 88 |
| Gasoline and other fuels | $54.2M | $2,802 | 108 |
| Food away from home | $58.6M | $3,027 | 74 |
| Groceries | $103M | $5,321 | 84 |
| Personal care products and services | $14.2M | $736 | 73 |
| Child care and other personal services | $5.9M | $305 | 52 |
| Memberships, classes and admissions | $9.6M | $499 | 51 |
| Medical and dental services | $18.1M | $936 | 73 |
| Pets | $13.8M | $712 | 78 |
| Clothing, shoes and related services | $30.5M | $1,574 | 77 |
| Vehicle insurance | $46.9M | $2,423 | 124 |
| Home repairs, maintenance and insurance | $46.3M | $2,395 | 79 |
| Lawn care, cleaning and other household services | $24.2M | $1,248 | 88 |
| Rent and homeowner costs | $251.7M | $13,007 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mountain Home area
- Population, 2025 estimate
- 42,982+3.1% since 2020
- Households
- 19,348
- Median age
- 51.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 554 sq. mi.
- People per square mile
- 77
- Median household income
- $48,452+14.7% vs. 2015–2019, before inflation
- Average household income
- $71,486
- Median home value
- $174,600
- Jobs located here
- 16,323
- Daytime population
- 43,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mountain Home area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mountain Home area 1
- Baxter County, AR42,407 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Mountain Home, AR area growing?
Population estimates put the Mountain Home area at 42,982 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,348 households. Median household income rose 14.7% from the 2015–2019 survey, before inflation.
How much do households in the Mountain Home, AR area spend?
Households in the Mountain Home area spend about $251.7M a year on rent and homeowner costs, $103M on groceries and $58.6M on food away from home. Set against the U.S., households in the Mountain Home area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in the Mountain Home, AR area?
The highest Groundwork market scores in the Mountain Home area are for gas stations (82), child care centers and preschools (59) and grocery and convenience stores (58). The Mountain Home area ranks #20 of 536 scored small-town markets for gas stations.
How does the Mountain Home, AR area compare with the U.S.?
The median household income in the Mountain Home area is $48,452 a year, 40% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,600, against $332,700 for the U.S. For its number of households, the Mountain Home area has the most map listings, relative to the U.S., for veterinarians (twice the U.S. rate) and the fewest for gyms and studios (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Mountain Home area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mountain Home area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Mountain Home area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mountain Home area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.