Small-town market profile · Arkansas
Russellville, AR area market data
How the Russellville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 84,932
- +1.6% since 2020
- Households
- 32,671
- Median household income
- $57,102
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $165,100
- Jobs located here
- 34,546
- Highest market score
- 74
- Chiropractors, #23 of 426 scored small-town markets
A site report maps the competitors on map listings around any address in the Russellville area by name and distance, and the households and spending within reach. Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Russellville area has an estimated 84,932 people and 32,671 households. Between 2020 and 2025, the population of the Russellville area grew 1.6%, slower than the U.S. (+3.1%). Median household income in the Russellville area is $57,102, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
Relative to the U.S., household spending in the Russellville area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Russellville area, chiropractors (74), convenience stores (74) and landscaping and lawn care companies (71) have the highest Groundwork market scores. For chiropractors, that ranks #23 of 426 scored small-town markets.
The Russellville area takes in 2 counties: Pope County and Yell County. Against the U.S., map listings per household run highest for tire shops (2.7 times the U.S. rate) and lowest for spas and skin care studios (60% below the U.S. rate).
All 56 business types in the Russellville area
Highest Groundwork market score first. Each score compares the Russellville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 74 | #23 of 426 | 5 | 1.5 | $6.4M | 269 | 5 |
| Convenience stores | 74 | #55 of 529 | 20 | 6.1 | $9M | 115 | 4 |
| Landscaping and lawn care | 71 | #57 of 399 | 13 | 4.0 | $3.3M | 112 | 20 |
| Grocery and convenience stores | 69 | #87 of 538 | 50 | 15.3 | $3.6M | 107 | 16 |
| Pet stores | 68 | #38 of 220 | 6 | 1.8 | $4.2M | 92 | Under 3 |
| Funeral homes | 66 | #86 of 365 | 6 | 1.8 | $777K | 115 | 7 |
| Mortgage brokers and lenders | 64 | #37 of 177 | 8 | 2.4 | Index only | 143 | 3 |
| Electricians | 64 | #60 of 295 | 5 | 1.5 | $16.5M | 138 | 23 |
| Pet grooming and boarding | 64 | #88 of 387 | 11 | 3.4 | $2.3M | 89 | 6 |
| Spas and skin care | 61 | #133 of 504 | 15 | 4.6 | $1.7M | 195 | Under 3 |
| Insurance agencies | 61 | #176 of 537 | 47 | 14.4 | $1.8M | 142 | 42 |
| Collision repair and body shops | 58 | #126 of 387 | 10 | 3.1 | $3M | 96 | 8 |
| Optometrists and eye care | 58 | #137 of 400 | 9 | 2.8 | $3.6M | 114 | 6 |
| Veterinarians | 58 | #138 of 398 | 11 | 3.4 | $2.3M | 83 | 10 |
| Lawn, cleaning and pest control | 58 | #162 of 481 | 25 | 7.7 | $1.7M | 102 | 41 |
| Grocery stores | 57 | #191 of 506 | 20 | 6.1 | $9M | 97 | 12 |
| Gas stations | 57 | #200 of 536 | 64 | 19.6 | $1.5M | 64 | 37 |
| Car washes and detailing | 55 | #175 of 441 | 12 | 3.7 | $2.5M | 98 | 6 |
| Coffee shops and cafes | 55 | #213 of 529 | 22 | 6.7 | $4.8M | 130 | 17 |
| Martial arts and dance studios | 53 | #159 of 378 | 7 | 2.1 | $2.6M | 130 | 9 |
| Restaurants and cafes | 52 | #242 of 538 | 284 | 86.9 | $373K | 101 | 132 |
| Sit-down restaurants | 52 | #249 of 538 | 165 | 50.5 | $642K | 97 | 45 |
| Pet businesses | 52 | #250 of 527 | 38 | 11.6 | $657K | 75 | 16 |
| Pest control | 51 | #42 of 85 | 8 | 2.4 | $5.3M | 52 | 5 |
| Real estate agents and brokers | 49 | #272 of 533 | 51 | 15.6 | Index only | 160 | 29 |
| Real estate | 49 | #278 of 536 | 64 | 19.6 | Index only | 161 | 45 |
| Roofing and gutters | 48 | #153 of 288 | 12 | 3.7 | $6.9M | 82 | 7 |
| Salons, barbers and spas | 47 | #316 of 538 | 124 | 38.0 | $206K | 97 | 14 |
| Gyms | 46 | #301 of 506 | 22 | 6.7 | $832K | 64 | 5 |
| Clothing, shoes and laundry | 46 | #307 of 536 | 66 | 20.2 | $819K | 93 | 20 |
| Pizza | 44 | #313 of 520 | 25 | 7.7 | $4.2M | 83 | 68 |
| Home repair trades | 44 | #337 of 526 | 39 | 11.9 | $2.1M | 87 | 68 |
| Doctors, dentists and clinics | 43 | #335 of 538 | 156 | 47.7 | $206K | 135 | 120 |
| Auto repair shops | 42 | #360 of 538 | 96 | 29.4 | $310K | 70 | 28 |
| Nail salons | 41 | #261 of 387 | 15 | 4.6 | $1.7M | 102 | Under 3 |
| Primary care and pediatrics | 41 | #308 of 458 | 23 | 7.0 | $1.4M | 79 | 37 |
| Clothing and shoe stores | 41 | #349 of 536 | 54 | 16.5 | $1M | 79 | 20 |
| Physical therapy | 40 | #272 of 400 | 11 | 3.4 | $2.9M | 122 | 45 |
| HVAC and plumbing | 40 | #337 of 476 | 22 | 6.7 | $3.8M | 79 | 38 |
| Bakeries and dessert shops | 40 | #357 of 507 | 29 | 8.9 | $3.7M | 88 | 17 |
| Hair salons | 39 | #395 of 538 | 75 | 23.0 | $341K | 79 | 11 |
| Gyms, studios and classes | 39 | #398 of 535 | 32 | 9.8 | $572K | 86 | 14 |
| Fast food and sandwich shops | 38 | #377 of 537 | 45 | 13.8 | $2.4M | 77 | 68 |
| Dentists and orthodontists | 36 | #394 of 526 | 30 | 9.2 | $1.1M | 109 | 27 |
| Auto repair and car care | 36 | #412 of 538 | 151 | 46.2 | $197K | 73 | 53 |
| Child care and preschools | 35 | #351 of 454 | 18 | 5.5 | $634K | 63 | 33 |
| Barbershops | 33 | #296 of 377 | 18 | 5.5 | $1.4M | 75 | Under 3 |
| Tire shops | 20 | #400 of 431 | 33 | 10.1 | $901K | 36 | 14 |
| House cleaning | Not scored | Not scored | 4 | 1.2 | $10.7M | 167 | 16 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $13.5M | 108 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.2 | Index only | 200 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $9.9M | 72 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $6.1M | 150 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $27M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $32.2M | Too few | Under 3 |
Household spending in the Russellville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.7M | $910 | 95 |
| Gasoline and other fuels | $97.5M | $2,983 | 115 |
| Food away from home | $106M | $3,243 | 80 |
| Groceries | $181M | $5,540 | 88 |
| Personal care products and services | $25.6M | $783 | 78 |
| Child care and other personal services | $11.4M | $349 | 60 |
| Memberships, classes and admissions | $18.3M | $560 | 57 |
| Medical and dental services | $32.2M | $984 | 76 |
| Pets | $25M | $764 | 84 |
| Clothing, shoes and related services | $54.1M | $1,655 | 81 |
| Vehicle insurance | $83.7M | $2,561 | 131 |
| Home repairs, maintenance and insurance | $82.7M | $2,533 | 84 |
| Lawn care, cleaning and other household services | $42.8M | $1,309 | 93 |
| Rent and homeowner costs | $445.5M | $13,636 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Russellville area
- Population, 2025 estimate
- 84,932+1.6% since 2020
- Households
- 32,671
- Median age
- 39.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,741 sq. mi.
- People per square mile
- 48
- Median household income
- $57,102+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,829
- Median home value
- $165,100
- Jobs located here
- 34,546
- Daytime population
- 84,258Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Russellville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Russellville area 2
- Pope County, AR64,131 people
- Yell County, AR20,134 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Russellville, AR area growing?
Population estimates put the Russellville area at 84,932 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 32,671 households. Median household income rose 30.9% from the 2015–2019 survey, before inflation.
How much do households in the Russellville, AR area spend?
Households in the Russellville area spend about $445.5M a year on rent and homeowner costs, $181M on groceries and $106M on food away from home. Set against the U.S., households in the Russellville area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Russellville, AR area?
The highest Groundwork market scores in the Russellville area are for chiropractors (74), convenience stores (74) and landscaping and lawn care companies (71). The Russellville area ranks #23 of 426 scored small-town markets for chiropractors.
How does the Russellville, AR area compare with the U.S.?
The median household income in the Russellville area is $57,102 a year, 29% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,100, against $332,700 for the U.S. For its number of households, the Russellville area has the most map listings, relative to the U.S., for tire shops (2.7 times the U.S. rate) and the fewest for spas and skin care studios (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Russellville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Russellville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Russellville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.